Snoop LIVE today! Real-time webcast! Snoop talks album/name/reggae/MORE unannounced Snoop thangs...

[Jennie Boddy]

For Immediate Release
July 30, 2012

[cid:809F63A3-7EB5-49F7-9D6E-4DB600922C35 at viceland.com]
[Picture 52]
*** MEDIA ALERT ***

WHAT:
A live webcast of a very special conversation with international superstar Snoop Dogg, as he explains his reincarnation to Snoop Lion for his upcoming musical offering, Reincarnated. During the event, Snoop Lion will unveil several significant artistic components of the project and discuss the influences and inspirations behind Reincarnated.

WHEN:
Monday, July 30, 2012 at 5:15 p.m. EST/2:15 p.m. PST

WHERE:
Vice Media will stream the event live at http://www.youtube.com/user/noisey?v=EX7EqelDuQg. In addition, it will be made available online the next day, Tuesday, August 1. We welcome all media to embed live stream of the press conference at Embed: <iframe width="420" height="315" src="http://www.youtube.com/embed/EX7EqelDuQg" frameborder="0" allowfullscreen></iframe>

WHO:
Snoop Lion: Snoop Dogg is a multi-platinum artist and entertainment icon whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. A rapper, record producer and actor, he fearlessly jumps into whatever his creative passions.

Snoop Lion will be joined by Suroosh Alvi (co-founder Vice Media), Entertainment veteran, Ted Chung (Stampede Management, Senior Partner and President of Doggy Style Records) and Diplo (mega-producer extraordinaire).

Host Sway (MTV News/Shade 45 "Sway In The Morning")

WHY:
The headlines don't tell the full story, just bits and pieces and newsbites leaving more questions than answers. Snoop Lion will discuss his time spent in Jamaica where he was positively impacted by both the Rastafarian culture and the Jamaican people who embraced him along the journey of being reincarnated into Snoop Lion.

Be in the right place and get the full story straight from the man himself.

BACKGROUND:
After news of a surprising yet amazing collaboration between Snoop and producer Diplo and Major Lazer team surfaced, a first track "La La La," premiered suddenly last week. It is now known that Snoop recorded a full LP Reincarnated earlier this year in Jamaica. "Sendin the positive vibes all around!!!" Snoop Lion.

"La La La" available NOW on iTunes: http://itunes.apple.com/us/album/la-la-la-single/id547416810?ls=1



"(La La La) Calls into mind legendary reggae artists" - Billboard

"The humid production with laid-back guitar riffs and a dreamy vocal track from Snoop himself, Snoop Lion sings over the slow-burning, tropical-flavored production." - SPIN

"Laid-back guitar riffs and a dreamy vocal track from Snoop himself" - - Huffington Post

CONTACT

Press Here Publicity
Jennie Boddy
jennie at pressherepublicity.com<mailto:jennie at pressherepublicity.com>
212 246 2640

Cashmere Agency
Brianne Pins
brianne at cashmereagency.com<mailto:brianne at cashmereagency.com>
323 252 3633

Vice Media
Alex Dietrich
alexd at vice.com<mailto:alexd at vice.com>
917 613 9717
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