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<p class="MsoNormal" style="margin-bottom:12.0pt"><i><span style="font-family:"Georgia","serif"">For Immediat<a name="_GoBack"></a>e Release<br>
</span></i><span style="font-family:"Georgia","serif"">July 30, 2012 <br>
<br>
<img width="119" height="38" id="Picture_x0020_2" src="cid:image002.jpg@01CD6E4A.C4D8A4E0" alt="cid:809F63A3-7EB5-49F7-9D6E-4DB600922C35@viceland.com"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:16.0pt;text-align:center">
<b><span style="font-family:"Arial","sans-serif""><img width="144" height="161" id="Picture_x0020_1" src="cid:image003.jpg@01CD6E4A.09B38E50" alt="Picture 52"></span></b><b><span style="font-size:16.0pt;font-family:"Georgia","serif""><br>
*** MEDIA ALERT ***</span></b><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoNoSpacing"><b><span style="font-size:12.0pt;font-family:"Georgia","serif"">WHAT:
<br>
</span></b><span style="font-family:"Georgia","serif"">A live webcast of a very special conversation with international superstar
<b>Snoop Dogg,</b> as he explains his reincarnation to <b>Snoop Lion</b> for his upcoming musical offering,
<b><i><u>Reincarnated.</u></i></b><i> </i>During the event, Snoop Lion will unveil several significant artistic components of the project and discuss the influences and inspirations behind
<b><i>Reincarnated</i></b>.<br>
<br>
</span><b><span style="font-size:12.0pt;font-family:"Georgia","serif"">WHEN: <br>
</span></b><span style="font-family:"Georgia","serif"">Monday, July 30, 2012 at 5:15 p.m. EST/2:15 p<span style="color:#1F497D">.</span>m<span style="color:#1F497D">.</span> PST<br>
<br>
<b>WHERE</b>: <br>
Vice Media will stream the event live at </span><a href="http://www.youtube.com/user/noisey?v=EX7EqelDuQg">http://www.youtube.com/user/noisey?v=EX7EqelDuQg</a><span style="font-family:"Georgia","serif"">. In addition, it will be made available online the next
day, Tuesday, August 1. We welcome all media to embed live stream of the press conference at
</span>Embed: <iframe width="420" height="315" src="<a href="http://www.youtube.com/embed/EX7EqelDuQg">http://www.youtube.com/embed/EX7EqelDuQg</a>" frameborder="0" allowfullscreen></iframe><b><span style="font-size:12.0pt;font-family:"Georgia","serif""><br>
<br>
WHO: <br>
</span></b><b><span style="font-family:"Georgia","serif"">Snoop Lion</span></b><span style="font-family:"Georgia","serif"">: Snoop Dogg is a multi-platinum artist and entertainment icon whose ability to stay at the forefront of popular culture and new technology
has resulted in unwavering relevance<i>. </i><em><span style="font-family:"Georgia","serif";font-style:normal">A rapper, record producer and actor, he fearlessly jumps into whatever his creative passions.</span></em></span><b><span style="font-size:12.0pt;font-family:"Georgia","serif""><br>
<br>
</span></b><span style="font-family:"Georgia","serif"">Snoop Lion will be joined by<i>
</i><b>Suroosh Alvi</b> (co-founder Vice Media), Entertainment veteran, <b>Ted Chung</b> (Stampede Management, Senior Partner and President of Doggy Style Records) and
<b>Diplo</b> (mega-producer extraordinaire).<br>
<br>
Host <b>Sway</b> (MTV News/Shade 45 “Sway In The Morning”) <br>
<br>
</span><b><span style="font-size:12.0pt;font-family:"Georgia","serif"">WHY: <br>
</span></b><span style="font-family:"Georgia","serif"">The headlines don’t tell the full story, just bits and pieces and newsbites leaving more questions than answers. Snoop Lion will discuss his time spent in Jamaica where he was positively impacted by both
the Rastafarian culture and the Jamaican people who embraced him along the journey of being reincarnated into Snoop Lion. <br>
<br>
Be in the right place and get the full story straight from the man himself.<br>
<br>
<b>BACKGROUND: <br>
</b>After news of a surprising yet amazing collaboration between Snoop and producer Diplo and Major Lazer team surfaced, a first track "<b><i>La La La</i></b>," premiered suddenly last week. It is now known that Snoop recorded a full LP<b><u>
<i>Reincarnated</i></u></b><i> </i>earlier this year in Jamaica. “Sendin the positive vibes all around!!!” Snoop Lion.
<br>
<br>
"La La La" available NOW on iTunes: </span><a href="http://itunes.apple.com/us/album/la-la-la-single/id547416810?ls=1"><span style="font-family:"Georgia","serif";color:#084DE5">http://itunes.apple.com/us/album/la-la-la-single/id547416810?ls=1</span></a><o:p></o:p></p>
<p class="MsoNoSpacing"><o:p> </o:p></p>
<p class="MsoNoSpacing" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><i><span style="font-size:10.0pt;font-family:"Georgia","serif"">“(La La La) </span>
</i></b><i><span style="font-size:10.0pt;font-family:"Georgia","serif"">Calls into mind legendary reggae artists”</span></i><span style="font-size:10.0pt;font-family:"Georgia","serif""> –<b> Billboard<br>
<br>
</b><i>"The humid production with laid-back guitar riffs and a dreamy vocal track from Snoop himself, Snoop Lion sings over the slow-burning, tropical-flavored production.</i>“ –<b> SPIN<br>
<br>
</b><i>“Laid-back guitar riffs and a dreamy vocal track from Snoop himself”</i> - –<b> Huffington Post<br>
<br>
</b></span><b><span style="font-family:"Georgia","serif"">CONTACT<br>
<br>
Press Here Publicity </span></b><span style="font-family:"Georgia","serif""><br>
Jennie Boddy <br>
</span><a href="mailto:jennie@pressherepublicity.com"><span style="font-family:"Georgia","serif"">jennie@pressherepublicity.com</span></a><span style="font-family:"Georgia","serif""><br>
212 246 2640<br>
<br>
<b>Cashmere Agency <br>
</b>Brianne Pins<br>
</span><a href="mailto:brianne@cashmereagency.com"><span style="font-family:"Georgia","serif"">brianne@cashmereagency.com</span></a><span style="font-family:"Georgia","serif""><br>
<span style="color:black">323 252 3633</span><b><br>
<br>
Vice Media <br>
</b>Alex Dietrich <br>
</span><a href="mailto:alexd@vice.com"><span style="font-family:"Georgia","serif"">alexd@vice.com</span></a><b><span style="font-family:"Georgia","serif""><br>
</span></b><span style="font-family:"Georgia","serif"">917 613 9717<o:p></o:p></span></p>
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<span style="font-family:"Georgia","serif""># # #<o:p></o:p></span></p>
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