No subject
Fri Nov 2 07:40:12 CDT 2012
er standard of thinking and living. "There were so many great ideas, but in=
the end, these five individuals truly answered a higher call, " said Carl =
Nolet, Jr., Executive Vice President of Nolet Spirits USA. "We're honored t=
o have been part of this exploration and feel that these concepts celebrate=
the entrepreneurial spirit and virtue of craftsmanship evident throughout =
the history of Ketel One. There is no better way to honor our heritage than=
by investing and fostering an idea that will set an example for modern gen=
tleman everywhere."
The men and their game-changing ideas are listed below, along with embed co=
des to short documentaries on each of the finalists.
Visit www.AGentlemansCall.com<http://www.AGentlemansCall.com> and www.faceb=
ook.com/KetelOne<http://www.facebook.com/KetelOne> for more information. Jo=
in the conversation, tag @KetelOne and @GQMagazine, hashtag #KetelOne #Gent=
lemansCall.
FINALISTS:
Tom Rachlin (Boulder, Colo.) Everyday, gallons of water are wasted. Howeve=
r, through mechanical craftsmanship, Rachlin has a systematic plan to turn =
this wasted water into a reusable resource. Rachlin=92s Clean Water Reserve=
Project will use infrared technology to distinguish between =93used water=
=94 and =93unused water.=94 For example, when shaving, the system will dete=
rmine between clean water and would collect it into a reserve tank for late=
r use such as watering the lawn, washing a car or bathing a pet saving gall=
ons of water each year.
Corbin Clay (Denver, Colo.) The Rocky Mountains consist of 4 million acres =
of beetle-killed pinewood posing a large forest fire risk. However, when th=
e wood is harvested and turned into lumber, the risk becomes a resource. Cl=
ay has tapped this resource for his furniture business, The Azure Furniture=
. Originally trained by a German carpenter and using the artisanal skills o=
f his apprenticeship, Clay uses the abundant wood to create furniture that =
is crafted to be both affordable and environmentally beneficial.
Daniel Burstein (Jacksonville, Fla.) As Burstein was stopped at a city int=
ersection, he looked across the corner at his local grocery store chain and=
realized how much space was wasted on the building=92s roof. The thought l=
ed to his idea to create urban farms on top of supermarkets that will yield=
fresh produce to be later sold in the store below. Picked in the morning a=
nd sold later that afternoon, the project offers shoppers the wholesomeness=
of an artisanal farmer with the convenience of a modern grocery store.
Adam Johnson (New York, N.Y.) New York City is a jungle of steel, wood, br=
ick and concrete but Johnson sees it as furniture. Johnson=92s company, Wit=
hers & Grain, takes materials from demolished New York buildings and uses t=
hem to craft and carve sustainable design masterpieces. The result is high =
quality, upcycled furniture that are used in homes, restaurants and high-en=
d, cocktail lounges across the city.
Rance Loftsgard (Philadelphia, Pa.) Loftsgard yearns to open artisanal bake=
ries in impoverished areas that will provide nourishment in more ways than =
one. The bakeries would create community centers and spur economic growth t=
hrough culinary training, business education and employment opportunities t=
o underprivileged residents. This example of social entrepreneurship is cal=
led Bread4Change and for every loaf purchased, Loftsgard would donate one t=
o a family in need.
OOYALA EMBEDS:
Jacksonville
<script src=3D'http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5=
'></script<http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'%3e=
%3c/script>><div id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'><=
/div><script>OO.ready(function() { OO.Player.create('ooyalaplayer', 'lrc3Q5=
NjolGCh28hgomQwHKMmF9RU1Nx'); });</script><noscript><div>Please enable Java=
script to watch this video</div></noscript>
Adam Johnson
<script src=3D'http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5=
'></script<http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'%3e=
%3c/script>><div id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'><=
/div><script>OO.ready(function() { OO.Player.create('ooyalaplayer', '5qbnQ5=
NjqRlueRDl0Q5lZ5k-OUROhIOK'); });</script><noscript><div>Please enable Java=
script to watch this video</div></noscript>
Tom
<script src=3D'http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5=
'></script<http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'%3e=
%3c/script>><div id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'><=
/div><script>OO.ready(function() { OO.Player.create('ooyalaplayer', 'xha3Q5=
NjpM_mEm_JBs0rq6wIMutjvnqi'); });</script><noscript><div>Please enable Java=
script to watch this video</div></noscript>
Philly
<script src=3D'http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5=
'></script<http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'%3e=
%3c/script>><div id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'><=
/div><script>OO.ready(function() { OO.Player.create('ooyalaplayer', 'NoZHQ5=
NjoeSFqYZ3vipjDnNMDwKW08E2'); });</script><noscript><div>Please enable Java=
script to watch this video</div></noscript>
Denver
<script src=3D'http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5=
'></script<http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'%3e=
%3c/script>><div id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'><=
/div><script>OO.ready(function() { OO.Player.create('ooyalaplayer', 'llNnQ5=
NjruRjumxa4pIRtgWGqBFav4ZW'); });</script><noscript><div>Please enable Java=
script to watch this video</div></noscript>
For press inquiries on A Gentleman's Call please contact:
PRESS HERE
Tasya Swisko // tasya at pressherepublicity.com<mailto:tasya at pressherepublicit=
y.com>
212.246.2640
Tasya Swisko
PRESS HERE (New York)
138 W. 25th St., 9th Floor, New York, NY 10001
P: (212) 246-2640
Tasya at pressherepublicity.com<https://mail.pressherepublicity.com/owa/redir.=
aspx?C=3Dd26ac2609dfd45bfb5a0c52e1736ce5f&URL=3Dmailto%3aTasya%40pressherep=
ublicity.com>
PRESS HERE (Los Angeles)
8105 West Third St., Los Angeles, CA 90048
P: (323) 556-9752
www.twitter.com/presshere<http://www.twitter.com/presshere>
Click to view website:
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--_000_78FD2508CA3365438A8FF277026BD06101182BBE1Fexchange01hqp_
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10pt;">
<div style=3D"font-family: Times New Roman; color: #000000; font-size: 16px=
">
<div id=3D"divRpF195473" style=3D"direction: ltr; "><br>
</div>
<div></div>
<div>
<div class=3D"WordSection1">
<p style=3D"margin:0in; margin-bottom:.0001pt"><span style=3D"color:black">=
<img id=3D"_x0000_i1026" src=3D"cid:image001.jpg at 01CDC712.90BA9C60" alt=3D"=
cid:image001.jpg at 01CDBC30.72CD6D50" height=3D"104" width=3D"267"></span><sp=
an style=3D"color:black"></span></p>
<p style=3D"margin:0in; margin-bottom:.0001pt"><b><span style=3D"font-famil=
y:"Georgia","serif"; color:black"> </span></b><spa=
n style=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-family:"Georgia","serif"=
; color:black">Ketel One=AE Vodka and GQ Announce Five Finalists Who Answer=
ed
<br>
=93A Gentleman=92s Call=94</span></b><span style=3D"color:black"></span></p=
>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-family:"Georgia","serif"=
; color:black">Facebook Fans to Determine One Entrepreneurial, Eco-Friendly=
Idea Worth $100,000</span></b><span style=3D"color:black"></span></p>
<p class=3D"MsoNormal" style=3D"margin-bottom:13.5pt"><b><span style=3D"fon=
t-size:13.5pt; font-family:"Times","serif"; color:black=
"><br>
</span></b><span style=3D"font-size:12.0pt; font-family:"Georgia"=
,"serif"; color:black">New York, NY-After a four month search and=
thousands of entries that were initially pitched on a napkin,
<b>Ketel One=AE</b> and <b><i>GQ </i></b>are proud to announce the five fin=
alists selected for "A Gentleman's Call," the search for one inno=
vative, entrepreneurial idea worth a $100,000. Facebook fans of Ketel One a=
nd
<i>GQ</i> can now vote via </span><span style=3D"color:black"><a href=3D"ht=
tp://www.gentlemanscall.com" target=3D"_blank"><span style=3D"font-size:12.=
0pt; font-family:"Georgia","serif"; color:#1155CC"><b>w=
ww.AGentlemansCall.com</b></span></a></span><span style=3D"font-size:12.0pt=
; font-family:"Georgia","serif"; color:black"><b>
</b>until Monday, November 26th to choose the concept that best personifies=
the pillars of craftsmanship, philanthropy, and entrepreneurship, plus pro=
ves that craft and conviction are not lost arts.<br>
</span><b><span style=3D"font-size:13.5pt; font-family:"Times",&q=
uot;serif"; color:black"><br>
</span></b><span style=3D"font-size:12.0pt; font-family:"Georgia"=
,"serif"; color:black">From the mass of entries, five concepts we=
re selected that exemplify a higher standard of thinking and living. "=
There were so many great ideas, but in the end, these five
individuals truly answered a higher call, " said Carl Nolet, Jr., Exe=
cutive Vice President of Nolet Spirits USA. "We're honored to have bee=
n part of this exploration and feel that these concepts celebrate the entre=
preneurial spirit and virtue of craftsmanship
evident throughout the history of Ketel One. There is no better way to hon=
or our heritage than by investing and fostering an idea that will set an ex=
ample for modern gentleman everywhere."
</span><b><span style=3D"font-size:13.5pt; font-family:"Times",&q=
uot;serif"; color:black"><br>
<br>
</span></b><span style=3D"font-size:12.0pt; font-family:"Georgia"=
,"serif"; color:black">The men and their game-changing ideas are =
listed below, along with embed codes to short documentaries on each of the =
finalists.</span><b><span style=3D"font-size:13.5pt; font-family:"Time=
s","serif"; color:black"><br>
<br>
</span></b><span style=3D"font-size:12.0pt; font-family:"Georgia"=
,"serif"; color:black">Visit
</span><span style=3D"color:black"><a href=3D"http://www.AGentlemansCall.co=
m" target=3D"_blank"><span style=3D"font-size:12.0pt; font-family:"Geo=
rgia","serif"; color:#1155CC">www.AGentlemansCall.com</span>=
</a></span><span style=3D"font-size:12.0pt; font-family:"Georgia"=
,"serif"; color:black">
and </span><span style=3D"color:black"><a href=3D"http://www.facebook.com/=
KetelOne" target=3D"_blank"><span style=3D"font-size:12.0pt; font-family:&q=
uot;Georgia","serif"; color:#1155CC">www.facebook.com/KetelO=
ne</span></a></span><span style=3D"font-size:12.0pt; font-family:"Geor=
gia","serif"; color:black">
for more information. Join the conversation, tag @KetelOne and @GQMagazine=
, hashtag #KetelOne #GentlemansCall.</span><span style=3D"color:black"></sp=
an></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><u><span style=3D"font-size:11.5pt; font-family:"Georgia&qu=
ot;,"serif"; color:black">FINALISTS:</span></u></b><span style=3D=
"color:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Tom Rachlin (Boulder, Colo.)
</span></b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Everyday, gallons of water are wasted. How=
ever, through mechanical craftsmanship, Rachlin has a systematic plan to tu=
rn this wasted water into a reusable resource. Rachlin=92s
Clean Water Reserve Project will use infrared technology to distinguish be=
tween =93used water=94 and =93unused water.=94 For example, when shaving, t=
he system will determine between clean water and would collect it into a re=
serve tank for later use such as watering
the lawn, washing a car or bathing a pet saving gallons of water each year=
.</span><span style=3D"color:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Corbin Clay (Denver, Colo.)
</span></b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">The Rocky Mountains consist of 4 million a=
cres of beetle-killed pinewood posing a large forest fire risk. However, wh=
en the wood is harvested and turned into lumber, the risk
becomes a resource. Clay has tapped this resource for his furniture busine=
ss, The Azure Furniture. Originally trained by a German carpenter and using=
the artisanal skills of his apprenticeship, Clay uses the abundant wood to=
create furniture that is crafted
to be both affordable and environmentally beneficial.</span><span style=3D=
"color:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Daniel Burstein (Jacksonville, Fla.)=
</span></b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">
As Burstein was stopped at a city intersection, he looked across the corne=
r at his local grocery store chain and realized how much space was wasted o=
n the building=92s roof. The thought led to his idea to create urban farms =
on top of supermarkets that will yield
fresh produce to be later sold in the store below. Picked in the morning a=
nd sold later that afternoon, the project offers shoppers the wholesomeness=
of an artisanal farmer with the convenience of a modern grocery store.</sp=
an><span style=3D"color:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Adam Johnson (New York, N.Y.)</span>=
</b><span style=3D"color:black">
</span><span style=3D"font-size:11.5pt; font-family:"Georgia",&qu=
ot;serif"; color:black">New York City is a jungle of steel, wood, bric=
k and concrete but Johnson sees it as furniture. Johnson=92s company, Withe=
rs & Grain, takes materials from demolished New York buildings
and uses them to craft and carve sustainable design masterpieces. The resu=
lt is high quality, upcycled furniture that are used in homes, restaurants =
and high-end, cocktail lounges across the city.</span><span style=3D"color:=
black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Rance Loftsgard (Philadelphia, Pa.)
</span></b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Loftsgard yearns to open artisanal bakerie=
s in impoverished areas that will provide nourishment in more ways than one=
. The bakeries would create community centers and spur
economic growth through culinary training, business education and employme=
nt opportunities to underprivileged residents. This example of social entre=
preneurship is called Bread4Change and for every loaf purchased, Loftsgard =
would donate one to a family in
need.</span><span style=3D"color:black"></span></p>
<p class=3D"MsoNormal" style=3D"margin-bottom:13.5pt"><b><span style=3D"fon=
t-size:13.5pt; font-family:"Times","serif"; color:black=
"> </span></b><span style=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><u><span style=3D"font-size:11.5pt; font-family:"Georgia&qu=
ot;,"serif"; color:black">OOYALA EMBEDS:</span></u></b><span styl=
e=3D"color:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Jacksonville</span></b><span style=3D"colo=
r:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><span style=3D"font-size:11.5pt; font-family:"Georgia",&q=
uot;serif"; color:black"><script src=3D'</span><span style=3D"color=
:black"><a href=3D"http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjlj=
Mjc5'%3e%3c/script" target=3D"_blank"><span style=3D"font-size:11.5pt; font=
-family:"Georgia","serif"; color:#1155CC">http://player=
.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'></script</span></a><=
/span><span style=3D"font-size:11.5pt; font-family:"Georgia",&quo=
t;serif"; color:black">><div
id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'></div>&l=
t;script>OO.ready(function() { OO.Player.create('ooyalaplayer', 'lrc3Q5N=
jolGCh28hgomQwHKMmF9RU1Nx'); });</script><noscript><div>P=
lease enable Javascript to watch this video</div></noscript></s=
pan><span style=3D"color:black"></span></p>
<p class=3D"MsoNormal" style=3D"margin-bottom:13.5pt"><b><span style=3D"fon=
t-size:13.5pt; font-family:"Times","serif"; color:black=
"> </span></b><span style=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><b><span style=3D"font-size:11.5pt; font-family:"Georgia"=
,"serif"; color:black">Adam Johnson</span></b><span style=3D"colo=
r:black"></span></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:13.5pt; font-family:&quo=
t;Times","serif"; color:black"> </span></b><span style=
=3D"color:black"></span></p>
<p align=3D"center" style=3D"margin:0in; margin-bottom:.0001pt; text-align:=
center"><span style=3D"font-size:11.5pt; font-family:"Georgia",&q=
uot;serif"; color:black"><script src=3D'</span><span style=3D"color=
:black"><a href=3D"http://player.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjlj=
Mjc5'%3e%3c/script" target=3D"_blank"><span style=3D"font-size:11.5pt; font=
-family:"Georgia","serif"; color:#1155CC">http://player=
.ooyala.com/v3/YjMwNmI4YjU2MGM5ZWRjMzRmMjljMjc5'></script</span></a><=
/span><span style=3D"font-size:11.5pt; font-family:"Georgia",&quo=
t;serif"; color:black">><div
id=3D'ooyalaplayer' style=3D'width:1920px;height:1080px'></div>&l=
t;script>OO.ready(function() { OO.Player.create('ooyalaplayer', '5qbnQ5N=
jqRlueRDl0Q5lZ5k-OUROhIOK'); });</script><noscript><div>P=
lease enable Javascript to watch this video</div></noscript></s=
pan><span style=3D"color:black"></span></p>
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n style=3D"font-size:12.0pt; font-family:"Georgia","serif&qu=
ot;; color:black">For press inquiries on</span></b><span style=3D"font-size=
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tyle=3D"font-size:12.0pt; font-family:"Georgia","serif"=
; color:black">212.246.2640</span><span style=3D"color:black"></span></p>
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<p class=3D"MsoNormal"> </p>
<p class=3D"MsoNormal"><span style=3D"font-size:11.5pt; font-family:"C=
ambria","serif"; color:black">Tasya Swisko</span><span style=
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<p class=3D"MsoNormal"><b><span style=3D"font-size:10.0pt; font-family:&quo=
t;Cambria","serif"; color:#C00000">PRESS HERE </span></=
b><span style=3D"font-size:10.0pt; font-family:"Cambria","se=
rif"; color:black">(New York)</span><span style=3D"color:black"></span=
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<p class=3D"MsoNormal"><span style=3D"font-size:10.0pt; font-family:"C=
ambria","serif"; color:black">138 W. 25<sup>th</sup> St=
., 9<sup>th</sup> Floor, New York, NY 10001</span><span style=3D"=
color:black"></span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:10.0pt; font-family:"C=
ambria","serif"; color:black">P: (212) 246-2640</span><=
span style=3D"color:black"></span></p>
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pressherepublicity.com/owa/redir.aspx?C=3Dd26ac2609dfd45bfb5a0c52e1736ce5f&=
amp;URL=3Dmailto%3aTasya%40pressherepublicity.com" target=3D"_blank"><span =
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rif"; color:black">(Los Angeles)</span><span style=3D"color:black"></s=
pan></p>
<p class=3D"MsoNormal"><span style=3D"font-size:10.0pt; font-family:"C=
ambria","serif"; color:black">8105 West Third St.,<b> <=
/b>Los Angeles, CA 90048<b> </b></span><span style=3D"color:black=
"></span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:10.0pt; font-family:"C=
ambria","serif"; color:black">P: (323) 556-9752 </span>=
<span style=3D"color:black"></span></p>
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t;Cambria","serif"; color:black">Click to view website:</spa=
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