ENCORE! Sessions Debut Tuesday, May 1st featuring Theophilus London - Produced by </FOWAR:D>

[Samara Shwidock]

For immediate release

ENCORE! Sessions



"The most exclusive live concert series in America"



Produced by </FORWAR:D>, in partnership with ABSOLUT®





New York, New York, April 30th 2012 -  Cultural marketing agency </FORWAR:D> is launching the season premiere of its music concert series "ENCORE! Sessions" on Tuesday, May 1st, in collaboration with brand client ABSOLUT. The debut episode will feature Trinidad-born and Brooklyn-based up and coming rapper Theophilus London.  "ENCORE! Sessions" feature the most innovative musicians by sharing unique live performances and interviews with music fans around the world.



"ENCORE! Sessions" are being shot on location at the recently opened Le Baron in Chinatown, NYC. The intimate venue is the latest club from nightlife impresarios Andre Saraiva and Lionel Bensemoun, who over the past years have been cultivating a strong creative community through their permanent establishments (Paris, Tokyo, London, etc) and pop-up clubs (Cannes' Film Festival, Art Basel Miami, etc) at the crossroads of various movements in Music, Fashion, Film and Contemporary Art, amongst others.



ENCORE! Sessions are a medium for artists to try new material, experiment with songs for the first time-ever and showcase themselves in a way they have never done before. There are no ticket sales, no agenda, just a "blank canvas". Each session involves 6 HD cameras, a 24-track surround audio recording, a 16 person crew and hours of video editing and sound mixing, for a content quality that is second to none. Shows are 15 minutes long, with 3 songs from the live performance and interviews in between.



Following the season premiere, a new show will be unveiled each Tuesday: The Virgins (May 8), Heartsrevolution (May 15), Friends (May 22), and Little Dragon (May 29). Little Dragon's session will be recorded this Thursday, May 3rd, at Le Baron Chinatown. More shows will follow. The launch campaign includes street marketing, digital and social media, amongst others, and the content is available at http://www.facebook.com/Encore.Sessions and http://www.youtube.com/encoresessions.



After launching on January 1st of this year, this is the latest major US project for </FORWAR:D>, and new artistic collaborations with other prestigious brand clients will be unveiled in the next few weeks.





ENCORE! Sessions Creative Team




Producers: Alexandre Sap, Fabien Moreau, Leslie Dubest

Host: Alexandra Baker

Director: Geoffray Barbier

Cinematography: Christian Huguenot

Camera crew: Colin Morvan, Christian Huguenot, Axel Deharte, Alexandre Sirivici

Stage Producer: Danny Taylor

Sound Recording Engineer: Florent Barbier



Mixing Engineers: Stephane Lumbroso, Gilles Mata

Assistant Editor: Maria Rosa Badia

Assistant Stage Producer: Julie Amalric

Opening Credits: Corinne Bance, Axel d'Harcourt

Soundtrack: "Katherine" by St Michel

Digital Promotions: Guillaume De la Serre

Assistant Producer: Arnaud Mauduit

Special Thanks To: Andre Saraiva, Lionel Bensemoun, and Tolga Albayrak.




About </FORWAR:D>

</FORWAR:D> is a creative boutique specialized in cultural marketing and artists collaboration for high profile brands. Founded by Alexandre Sap, Fabien Moreau, and Leslie Dubest, former co-founders of THE:HOURS, the company develop projects via its offices in New York, Paris and Tokyo, as well as a network of creative talents around the world. The clients' roster includes Cartier, LVMH, Estée Lauder, DKNY, Michael Kors, Tommy Hilfiger, Chanel, Hermes, Absolut Vodka, Pernod Absinthe, and Harry Winston, amongst others.

For more information on </FORWAR:D> and the ENCORE! Sessions, contact
PRESS HERE
212.246.2640
Gina Schulman // Samara Shwidock
gina at pressherepublicity.com<mailto:gina at pressherepublicity.com> // samara at pressherepublicity.com<mailto:samara at pressherepublicity.com>
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