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<p class="MsoPlainText"><i><u><font size="1" face="Calibri"><span style="font-size:
9.0pt;font-family:Calibri;font-style:italic">For immediate release<o:p></o:p></span></font></u></i></p>
<p class="MsoPlainText" align="center" style="text-align:center"><b><font size="5" face="Calibri"><span style="font-size:20.0pt;font-family:Calibri;font-weight:
bold">ENCORE! Sessions<o:p></o:p></span></font></b></p>
<p class="MsoPlainText" align="center" style="text-align:center"><b><font size="4" face="Calibri"><span style="font-size:14.0pt;font-family:Calibri;font-weight:
bold"><o:p> </o:p></span></font></b></p>
<p class="MsoPlainText" align="center" style="text-align:center"><b><i><font size="5" face="Calibri"><span style="font-size:16.0pt;font-family:Calibri;
font-weight:bold;font-style:italic">“The most exclusive live concert series in
<st1:place w:st="on"><st1:country-region w:st="on">America</st1:country-region></st1:place>”<o:p></o:p></span></font></i></b></p>
<p class="MsoPlainText" align="center" style="text-align:center"><b><i><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;
font-weight:bold;font-style:italic"><o:p> </o:p></span></font></i></b></p>
<p class="MsoPlainText" align="center" style="text-align:center"><b><font size="3" face="Calibri"><span style="font-size:12.0pt;font-family:Calibri;font-weight:
bold">Produced by </FORWAR:D>, in partnership with ABSOLUT®<o:p></o:p></span></font></b></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><i><font size="2" face="Calibri"><span style="font-size:10.0pt;
font-family:Calibri;font-style:italic"><o:p> </o:p></span></font></i></p>
<p class="MsoPlainText"><st1:place w:st="on"><st1:City w:st="on"><b><i><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;
font-weight:bold;font-style:italic">New York</span></font></i></b></st1:City><b><i><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;
font-weight:bold;font-style:italic">,
<st1:State w:st="on">New York</st1:State></span></font></i></b></st1:place><b><i><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;
font-weight:bold;font-style:italic">, April 30th 2012</span></font></i></b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri">
– Cultural marketing agency </FORWAR:D> is launching <b><span style="font-weight:bold">the season premiere of its music concert series “ENCORE! Sessions”</span></b> on
<b><span style="font-weight:bold">Tuesday</span></b>, <b><span style="font-weight:bold">May 1<sup>st</sup></span></b>, in collaboration with brand client
<b><span style="font-weight:bold">ABSOLUT</span></b>. The debut episode will feature Trinidad-born and Brooklyn-based up and coming rapper
<b><span style="font-weight:bold">Theophilus London</span></b>. “ENCORE! Sessions" feature the most innovative musicians by sharing unique live performances and interviews with music fans around the world.<o:p></o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri">"ENCORE! Sessions" are being shot on location at the recently opened
<b><span style="font-weight:bold">Le Baron in Chinatown</span></b>, NYC. The intimate venue is the latest club from nightlife impresarios
<b><span style="font-weight:bold">Andre Saraiva</span></b> and <b><span style="font-weight:bold">Lionel Bensemoun</span></b>, who over the past years have been cultivating a strong creative community through their permanent establishments (Paris, Tokyo, London,
etc) and pop-up clubs (Cannes’ Film Festival, Art Basel Miami, etc) at the crossroads of various movements in Music, Fashion, Film and Contemporary Art, amongst others.<o:p></o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri">ENCORE! Sessions are a medium for artists to
<b><span style="font-weight:bold">try new material, experiment with songs for the first time-ever</span></b> and showcase themselves in a way they have never done before. There are
<b><span style="font-weight:bold">no ticket sales</span></b>, <b><span style="font-weight:bold">no agenda</span></b>, just a “<b><span style="font-weight:bold">blank canvas</span></b>”. Each session involves
<b><span style="font-weight:bold">6 HD cameras</span></b>, a <b><span style="font-weight:
bold">24-track surround audio recording</span></b>, a
<b><span style="font-weight:bold">16 person crew</span></b> <b><span style="font-weight:
bold">and hours of video editing and sound mixing</span></b>, for a content quality that is second to none. Shows are
<b><span style="font-weight:bold">15 minutes long</span></b>, with <b><span style="font-weight:bold">3 songs</span></b> from the live performance and
<b><span style="font-weight:bold">interviews</span></b> in between.<o:p></o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri">Following the season premiere, a new show will be unveiled each Tuesday:
<b><span style="font-weight:bold">The Virgins (May 8)</span></b>, <b><span style="font-weight:bold">Heartsrevolution (May 15)</span></b>,
<b><span style="font-weight:bold">Friends (May 22)</span></b>, and <b><span style="font-weight:bold">Little Dragon (May 29)</span></b>.
<b><span style="font-weight:bold">Little Dragon's session will be recorded this Thursday, May 3rd</span></b>, at Le Baron Chinatown. More shows will follow. The launch campaign includes
<b><span style="font-weight:bold">street marketing</span></b>, <b><span style="font-weight:bold">digital and social media</span></b>, amongst others, and the content is available at
<a href="http://www.facebook.com/Encore.Sessions">http://www.facebook.com/Encore.Sessions</a> and
<a href="http://www.youtube.com/encoresessions">http://www.youtube.com/encoresessions</a>.<o:p></o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri">After
<b><span style="font-weight:bold">launching on January 1<sup>st</sup> of this year</span></b>, this is the latest major US project for </FORWAR:D>, and new artistic collaborations with other prestigious brand clients will be unveiled in the next few weeks.<o:p></o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="MsoPlainText"><font size="2" face="Calibri"><span style="font-size:11.0pt;
font-family:Calibri"><o:p> </o:p></span></font></p>
<p class="msonospacing" align="center" style="text-align:center"><b><u><font size="2" face="Calibri"><span style="font-size:11.0pt;font-weight:bold">ENCORE! Sessions Creative Team<o:p></o:p></span></font></u></b></p>
<p class="msonospacing" style="margin-bottom:12.0pt"><b><font size="1" face="Calibri"><span style="font-size:8.0pt;font-weight:bold"><o:p> </o:p></span></font></b></p>
<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:
12.0pt;font-family:"Times New Roman""><o:p> </o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Producers</span></font></b><font size="1"><span style="font-size:9.0pt">: Alexandre Sap, Fabien Moreau, Leslie Dubest<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Host</span></font></b><font size="1"><span style="font-size:
9.0pt">: Alexandra Baker
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Director</span></font></b><font size="1"><span style="font-size:9.0pt">: Geoffray Barbier<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Cinematography</span></font></b><font size="1"><span style="font-size:9.0pt">: Christian Huguenot
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Camera crew</span></font></b><font size="1"><span style="font-size:9.0pt">: Colin Morvan, Christian Huguenot, Axel Deharte, Alexandre Sirivici
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Stage Producer</span></font></b><font size="1"><span style="font-size:9.0pt">: Danny Taylor
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Sound Recording Engineer</span></font></b><font size="1"><span style="font-size:9.0pt">: Florent Barbier<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold"><o:p> </o:p></span></font></b></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Mixing Engineers</span></font></b><font size="1"><span style="font-size:9.0pt">: Stephane Lumbroso, Gilles Mata<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Assistant Editor</span></font></b><font size="1"><span style="font-size:9.0pt">: Maria Rosa Badia
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Assistant Stage Producer</span></font></b><font size="1"><span style="font-size:9.0pt">: Julie Amalric
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Opening Credits</span></font></b><font size="1"><span style="font-size:9.0pt">: Corinne Bance, Axel d’Harcourt<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Soundtrack</span></font></b><font size="1"><span style="font-size:9.0pt">: “Katherine” by St Michel<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Digital Promotions</span></font></b><font size="1"><span style="font-size:9.0pt">: Guillaume De la Serre
<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Assistant Producer</span></font></b><font size="1"><span style="font-size:9.0pt">: Arnaud Mauduit<o:p></o:p></span></font></p>
<p class="msonospacing"><b><font size="1" face="Calibri"><span style="font-size:9.0pt;
font-weight:bold">Special Thanks To</span></font></b><font size="1"><span style="font-size:9.0pt">: Andre Saraiva, Lionel Bensemoun, and Tolga Albayrak.<o:p></o:p></span></font></p>
<font size="1" face="Calibri"><span style="font-size:9.0pt;font-family:Calibri"><br clear="all" style="page-break-before:always">
</span></font>
<p class="msonospacing"><font size="1" face="Calibri"><span style="font-size:9.0pt"><o:p> </o:p></span></font></p>
<p class="msonospacing"><b><u><font size="2" face="Calibri"><span style="font-size:
11.0pt;font-weight:bold">About </FORWAR:D><o:p></o:p></span></font></u></b></p>
<p class="msonospacing"><font size="2" face="Calibri"><span style="font-size:11.0pt"></FORWAR:D> is a creative boutique specialized in cultural marketing and artists collaboration for high profile brands. Founded by Alexandre Sap, Fabien Moreau, and Leslie
Dubest, former co-founders of THE:HOURS, the company develop projects via its offices in
<st1:State w:st="on">New York</st1:State>, <st1:City w:st="on">Paris</st1:City> and
<st1:place w:st="on"><st1:City w:st="on">Tokyo</st1:City></st1:place>, as well as a network of creative talents around the world. The clients’ roster includes Cartier, LVMH, Estée Lauder, DKNY, Michael Kors, Tommy Hilfiger, Chanel, Hermes, Absolut Vodka, Pernod
Absinthe, and Harry Winston, amongst others.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt"><o:p> </o:p></span></font></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-weight:bold">For more information on </FORWAR:D> and the ENCORE! Sessions, contact<o:p></o:p></span></font></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><font size="2" face="Calibri"><span style="font-size:11.0pt">PRESS HERE<o:p></o:p></span></font></p>
<p class="MsoNormal" align="center" style="text-align:center"><font size="2" face="Calibri"><span style="font-size:11.0pt">212.246.2640<o:p></o:p></span></font></p>
<p class="MsoNormal" align="center" style="text-align:center"><st1:PersonName w:st="on"><font size="2" face="Calibri"><span style="font-size:11.0pt">Gina Schulman</span></font></st1:PersonName> // Samara Shwidock<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><font size="2" face="Calibri"><span style="font-size:11.0pt"><a href="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a> //
<a href="mailto:samara@pressherepublicity.com">samara@pressherepublicity.com</a> <o:p>
</o:p></span></font></p>
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