KARTELL DESIGN ROCKS! STARRING LENNY KRAVITZ + PHILIPPE STARCK

[Carleen Donovan]

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SALONE DEL MOBILE 2012
KARTELL, DESIGN ROCKS!
STARRING LENNY KRAVITZ + PHILIPPE STARCK

In keeping with the company's longstanding history of breakthrough collaborations with the most talented creatives in the world - Kartell announces a new and extraordinary partnership with a talent who brings some of the most glamorous and soulful influences the design world has yet to see. At the Milan Furniture Fair (Salone del Mobile) Kartell aims to astonish with its most ironic and playful side of the brand that enjoys partnering with icons of respected fields from fashion to art and music.

Kartell's Milan flagship store, the meeting point for all who love design and attend the Salone, turns into a stage and... KARTELL GOES ROCK with two exceptional partners: the superstar designer and musician, Lenny Kravitz and the über designer, Philippe Starck.

The American rock icon, with his Kravitz Design team, has created a collection of six Mademoiselle armchairs (originally designed by French design icon Philippe Starck) exclusively for Kartell and re-imagined and upholstered in a combination of fabrics chosen together with Starck. Combining exotic finishes of python, fur, leather and woven materials, the end result reflecting the wild spirit of the artists. The project grew out of the friendship between Kravitz and Starck and out of Kravitz Design's passion for design through the lens of a casual elegant blend and perspective on living.

Claudio Luti, President of Kartell, enthusiastically gave his approval to the project and created an event around it bringing together design & Kartell's musical soul.

Said Lenny Kravitz "Philippe Starck has been wonderfully supportive of my design endeavours, so when he asked me if I would interpret his Mademoiselle chair for Kartell, I was excited about the idea of two icons collaborating in this way. The Kravitz Design take on the Mademoiselle chair is haute couture meets rock and roll".

Philippe Starck stated "An environment is made of materiality; wood, stone, metal ... but also made of immateriality such as light, temperature, memories and also sounds and music. Lenny proved at the highest level he could create an entire musical universe. It is now time for him to translate the magic of his music into materiality, into chairs, into lamps ... A new experience for Lenny, a new territory for us".


KARTELL GOES ROCK - STARRING LENNY KRAVITZ + PHILIPPE STARCK
Kartell flagstore
Via Turati, corner of Carlo Porta, Milano
Tuesday 17 April from 7 p.m. - party by invitation
18/22 April - installation
Kartell Press Office Worldwide:
Silvia Rebuli - T. +39 02 900 122 77 silvia.rebuli.press at kartell.it
Chiara Saini - T. +39 02 900 122 85 chiara.saini.press at kartell.it
Download images at Kartell ftp: Host: 217.168.233.7 User: guest2 Pwd: mg629hwq

ABOUT KRAVITZ DESIGN INC.
Founded by musician and creative visionary Lenny Kravitz in 2003, Kravitz Design Inc. is the result of the artist's desire to expand his creative energies outside the worlds of music and entertainment. Located in New York's SoHo neighborhood, the design firm's aesthetic translates to a diverse set of circumstances through its use of superior materials, unusual textures, and classic compositions. In 2005 and 2006, Swarovski selected Kravitz Design to contribute two breathtaking chandeliers to its Crystal Palace Collection. Kravitz Design also conceived the environment and identity for its Florida Room lounge at the Delano for Morgans Hotel Group and is responsible for the luxury-recording studio located in The Setai Resort & Residences in Miami Beach. The firm's most recent endeavors include Tropicalismo, a partnership with Flavor Paper, involving a unique collection of hand-screened wallpapers, and creative work on the Miami, FL condominium project Paramount Bay. Kravitz Design Inc. also completed work on an exclusive bungalow and penthouse suite for the second location of sbe's award-winning SLS Hotels brand, the SLS Hotel at South Beach, set to open Spring 2012.


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Kravitz Design Inc Contact:
Carleen Donovan- Press Here Publicity - T. +1 212 246 2640 - carleen at pressherepublicity.com


----->For downloadable photos, press kits, releases, bios & tour dates go to our website (all info in the "current roster" section):
http://www.pressherepublicity.com
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