<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Microsoft Word 12 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Century Gothic";
panose-1:2 11 5 2 2 2 2 2 2 4;}
@font-face
{font-family:"Arial Narrow";
panose-1:2 11 6 6 2 2 2 3 2 4;}
@font-face
{font-family:"Book Antiqua";
panose-1:2 4 6 2 5 3 5 3 3 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="2050" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif""><img width="215" height="85" id="Picture_x0020_1" src="cid:image001.jpg@01CD163E.74104860"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>SALONE DEL MOBILE 2012<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:16.0pt">KARTELL, DESIGN ROCKS!<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:16.0pt">STARRING LENNY KRAVITZ + PHILIPPE STARCK<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify">In keeping with the company’s longstanding history of breakthrough collaborations with the most talented creatives in the world – Kartell announces a new and extraordinary partnership with a talent who brings
some of the most glamorous and soulful influences the design world has yet to see. At the
<b>Milan Furniture Fair</b> (<b>Salone del Mobile</b>) <b>Kartell</b> aims to astonish with its most ironic and playful side of the brand that enjoys partnering with icons of respected fields from fashion to art and music.<o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify">Kartell’s Milan flagship store, the meeting point for all who love design and attend the Salone, turns into a stage and...
<b>KARTELL GOES ROCK</b> with two exceptional partners: the superstar designer and musician,
<b>Lenny Kravitz</b> and the über designer, <b>Philippe Starck</b>.<o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify">The American rock icon, with his <b>
Kravitz Design</b> team, has created a collection of six <b>Mademoiselle </b>armchairs (originally designed by French design icon Philippe Starck) exclusively for Kartell and re-imagined and upholstered in a combination of fabrics chosen together with Starck.
Combining exotic finishes of python, fur, leather and woven materials, the end result reflecting the wild spirit of the artists. The project grew out of the friendship between Kravitz and Starck and out of Kravitz Design’s passion for design through the lens
of a casual elegant blend and perspective on living. <o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify">Claudio Luti, President of Kartell, enthusiastically gave his approval to the project and created an event around it bringing together design & Kartell’s musical soul.<o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify"><b>Said Lenny Kravitz</b> “Philippe Starck has been wonderfully supportive of my design endeavours, so when he asked me if I would interpret his Mademoiselle chair for Kartell, I was excited about the idea of
two icons collaborating in this way. The Kravitz Design take on the Mademoiselle chair is haute couture meets rock and roll”.<o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify"><b>Philippe Starck stated</b> “An environment is made of materiality; wood, stone, metal … but also made of immateriality such as light, temperature, memories and also sounds and music. Lenny proved at the highest
level he could create an entire musical universe. It is now time for him to translate the magic of his music into materiality, into chairs, into lamps … A new experience for Lenny, a new territory for us”.<o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>KARTELL GOES ROCK – STARRING LENNY KRAVITZ + PHILIPPE STARCK<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center">Kartell flagstore<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Via Turati, corner of Carlo Porta, Milano<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Tuesday 17 April from 7 p.m. - party by invitation<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">18/22 April - installation<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Kartell Press Office Worldwide:<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Silvia Rebuli – T. +39 02 900 122 77 silvia.rebuli.press@kartell.it<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Chiara Saini – T. +39 02 900 122 85 chiara.saini.press@kartell.it<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Download images at Kartell ftp: Host: 217.168.233.7 User: guest2 Pwd: mg629hwq<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><u>ABOUT KRAVITZ DESIGN INC.<o:p></o:p></u></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt">Founded by musician and creative visionary Lenny Kravitz in 2003, Kravitz Design Inc. is the result of the artist’s desire to expand his creative energies outside the worlds of music
and entertainment. Located in New York’s SoHo neighborhood, the design firm’s aesthetic translates to a diverse set of circumstances through its use of superior materials, unusual textures, and classic compositions. In 2005 and 2006, Swarovski selected Kravitz
Design to contribute two breathtaking chandeliers to its Crystal Palace Collection. Kravitz Design also conceived the environment and identity for its Florida Room lounge at the Delano for Morgans Hotel Group and is responsible for the luxury-recording studio
located in The Setai Resort & Residences in Miami Beach. The firm’s most recent endeavors include Tropicalismo, a partnership with Flavor Paper, involving a unique collection of hand-screened wallpapers, and creative work on the Miami, FL condominium project
Paramount Bay. Kravitz Design Inc. also completed work on an exclusive bungalow and penthouse suite for the second location of sbe’s award-winning SLS Hotels brand, the SLS Hotel at South Beach, set to open Spring 2012.<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>###<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>Kravitz Design Inc Contact:<o:p></o:p></b></p>
<p class="MsoNormal">Carleen Donovan- Press Here Publicity – T. +1 212 246 2640 - carleen@pressherepublicity.com
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Book Antiqua","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">----->For downloadable photos, press kits, releases, bios & tour dates go to our website
(all info in the "current roster" section): <br>
<a href="http://www.pressherepublicity.com"><span style="color:#595959">http://www.pressherepublicity.com</span></a>
<br>
<a href="http://www.twitter.com/presshere"><span style="color:#595959">http://www.twitter.com/presshere</span></a>
<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>