Miami ART-BASEL Event! PERNOD ABSINTHE partners with LE BARON's "Paris Paris" pop-up club at the Shelborne Hotel **

[Gina Schulman]

Pernod Absinthe partners with Le Baron's "Paris Paris" pop-up club at the Shelborne Hotel during Art-Basel Miami

Top mixologist Charles Vexenat, creator of the acclaimed "Green Beast" signature cocktail, to attend "Paris Paris"

New York, New York, Tuesday November 29th 2011 - Le Baron is no stranger to throwing memorable parties at Art-Basel Miami. This year, in addition to their annual residency at the Delano Hotel, they will host a cabaret-themed club in the karaoke bar of the newly remodeled Shelborne Hotel, called "Paris-Paris." The club will recreate the unforgettable atmosphere of their Parisian club of the same name that closed its doors in 2005.

Pernod Absinthe, the world's first ever producer of absinthe (in 1805), will partner with "Paris Paris" to provide an unforgettable experience. Beginning Wednesday, each night will feature a variety of entertainment including cabaret performances, live shows, costumes and rock'n roll karaoke. Charles Vexenat<http://youtu.be/ZIE9Y0EkCLI>, one of the world's top mixologists and mastermind behind Pernod Absinthe's "Green Beast<http://youtu.be/ZIE9Y0EkCLI>" signature drink, will be on hand to entertain guests with innovative cocktails.

The "Green Beast<http://youtu.be/ZIE9Y0EkCLI>" is an Absinthe-based punch that was created by Charles Vexenat<http://youtu.be/ZIE9Y0EkCLI> during the 2010 Cocktail & Spirit bar show in Paris. The "Green Beast<http://youtu.be/ZIE9Y0EkCLI>" has been popularized and presented in trade and fashion shows around the world, including the New York Armory Show, BCB, Tokyo Designer week, Whisky Live Paris, and the Cannes Film Festival. The "Green Beast<http://youtu.be/ZIE9Y0EkCLI>" is featured in cocktail menus around the globe including Kemia bar at Momo London, Baltic's brand new cocktail list, The Souks at Momo's latest venue in Beirut and on the Edison's absinthe trolley in downtown Los Angeles.

To share the experience of Art-Basel Miami 2011 with a worldwide audience, Pernod Absinthe has teamed up with Whitewall Magazine to create video content featuring interviews of Charles Vexenat<http://youtu.be/ZIE9Y0EkCLI> with key artists and influencers from the Art world. Multi-talented artist Faith-Ann Young will create a photo documentary diary, showcasing the best art of Art-Basel Miami 2011 and post photos recapping each night at the "Paris Paris". All content will be available on Pernod Absinthe's Facebook page, as well as their "Think - Work - Play" blog visited by influencers from across the globe.

Look out for upcoming creative engagements in 2012 from Pernod Absinthe, including exclusive content around the Cannes Film Festival in May 2012.

Links:

Charles Vexenat's "Green Beast": http://youtu.be/ZIE9Y0EkCLI
Wikipedia: http://en.wikipedia.org/wiki/Absinthe
Website: http://www.pernodabsinthe.com
Facebook: http://www.facebook.com/pernodabsinthe
"Think - Work - Play" blog: http://think-work-play.com
Le Baron's "The Switch" blog: http://www.theswitch.fr<http://www.theswitch.fr/>
Whitewall Magazine: www.whitewallmag.com<http://www.whitewallmag.com>
Faith-Ann Young: www.faithannyoung.com<http://www.faithannyoung.com>

For more information on Pernod Absinthe, contact:
Gina Schulman & Samara Shwidock
gina at pressherepublicity.com<mailto:gina at pressherepublicity.com> // samara at pressherepublicity.com<mailto:samara at pressherepublicity.com>

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