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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:14.0pt;font-family:"Cambria","serif"">Pernod Absinthe partners with Le Baron’s “Paris Paris” pop-up club at the Shelborne Hotel during Art-Basel Miami<o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:14.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:14.0pt;font-family:"Cambria","serif"">Top mixologist Charles Vexenat, creator of the acclaimed “Green Beast” signature cocktail, to attend “Paris Paris”<o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><i><span style="font-size:11.0pt;font-family:"Cambria","serif"">New York, New York, Tuesday November 29<sup>th</sup> 2011
</span></i><span style="font-size:11.0pt;font-family:"Cambria","serif"">– <b>Le Baron</b> is no stranger to throwing memorable parties at Art-Basel Miami. This year, in addition to their annual residency at the Delano Hotel, they will host a cabaret-themed
club in the karaoke bar of the newly remodeled <b>Shelborne Hotel</b>, called “<b>Paris-Paris.</b>” The club will recreate the unforgettable atmosphere of their Parisian club of the same name that closed its doors in 2005.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Cambria","serif"">Pernod Absinthe</span></b><span style="font-size:11.0pt;font-family:"Cambria","serif"">, the world’s first ever producer of absinthe (in 1805), will partner with “Paris Paris”
to provide an unforgettable experience. Beginning Wednesday, each night will feature a variety of entertainment including cabaret performances, live shows, costumes and rock’n roll karaoke.
<a href="http://youtu.be/ZIE9Y0EkCLI">Charles Vexenat</a>, one of the world’s top mixologists and mastermind behind Pernod Absinthe’s “<b><a href="http://youtu.be/ZIE9Y0EkCLI">Green Beast</a></b>” signature drink, will be on hand to entertain guests with innovative
cocktails.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif"">The “<b><a href="http://youtu.be/ZIE9Y0EkCLI">Green<span style="font-weight:normal">
</span>Beast</a></b>” is an Absinthe-based punch that was created by <a href="http://youtu.be/ZIE9Y0EkCLI">
Charles Vexenat</a> during the 2010 Cocktail & Spirit bar show in Paris. The “<a href="http://youtu.be/ZIE9Y0EkCLI">Green Beast</a>” has been popularized and presented in trade and fashion shows around the world, including the New York Armory Show, BCB, Tokyo
Designer week, Whisky Live Paris, and the Cannes Film Festival. The “<a href="http://youtu.be/ZIE9Y0EkCLI">Green Beast</a>” is featured in cocktail menus around the globe including Kemia bar at Momo London, Baltic’s brand new cocktail list, The Souks at Momo’s
latest venue in Beirut and on the Edison’s absinthe trolley in downtown Los Angeles.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif"">To share the experience of Art-Basel Miami 2011 with a worldwide audience, Pernod Absinthe has teamed up with
<b>Whitewall Magazine</b> to create video content featuring interviews of <a href="http://youtu.be/ZIE9Y0EkCLI">
Charles Vexenat</a> with key artists and influencers from the Art world. Multi-talented artist
<b>Faith-Ann Young</b> will create a photo documentary diary, showcasing the best art of Art-Basel Miami 2011 and post photos recapping each night at the “Paris Paris”. All content will be available on Pernod Absinthe’s Facebook page, as well as their “<b>Think
– Work – Play</b>” blog visited by influencers from across the globe.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif"">Look out for upcoming creative engagements in 2012 from Pernod Absinthe, including exclusive content around the Cannes Film Festival in May 2012.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Cambria","serif"">Links:<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Charles Vexenat’s “Green Beast”:
<a href="http://youtu.be/ZIE9Y0EkCLI" title="http://youtu.be/ZIE9Y0EkCLI">http://youtu.be/ZIE9Y0EkCLI</a><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Wikipedia:
<a href="http://en.wikipedia.org/wiki/Absinthe" title="http://en.wikipedia.org/wiki/Absinthe">
http://en.wikipedia.org/wiki/Absinthe</a> <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Website:
<a href="http://www.pernodabsinthe.com" title="http://www.pernodabsinthe.com">http://www.pernodabsinthe.com</a>
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Facebook:
<a href="http://www.facebook.com/pernodabsinthe" title="http://www.facebook.com/pernodabsinthe">
http://www.facebook.com/pernodabsinthe</a> <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">“Think – Work - Play” blog:
<a href="http://think-work-play.com" title="http://think-work-play.com">http://think-work-play.com</a>
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Le Baron’s “The Switch” blog:
<a href="http://www.theswitch.fr/" title="http://www.theswitch.fr/">http://www.theswitch.fr</a>
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Whitewall Magazine:
<a href="http://www.whitewallmag.com" title="http://www.whitewallmag.com">www.whitewallmag.com</a><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:11.0pt;line-height:150%;font-family:"Cambria","serif"">Faith-Ann Young:
<a href="http://www.faithannyoung.com" title="http://www.faithannyoung.com">www.faithannyoung.com</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:"Cambria","serif"">For more information on Pernod Absinthe, contact:<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Cambria","serif"">Gina Schulman & Samara Shwidock<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Cambria","serif""><a href="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a> //
<a href="mailto:samara@pressherepublicity.com">samara@pressherepublicity.com</a> <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
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