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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:black"><img width="56" height="59" id="_x0000_i1025" src="cid:image003.png@01CEBAE7.D11E2AF0"></span><span style="color:black"><o:p></o:p></span></p>
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<b><span style="font-size:18.0pt">THE WEEKND XO LAUNCHES THE FIRST SITE DEDICATED ENTIRELY TO FANS<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt">KISSLANDFANS.COM<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#1F497D"><o:p> </o:p></span></b></p>
<p class="MsoNoSpacing" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><img width="574" height="383" id="_x0000_i1027" src="cid:image005.jpg@01CEBAE7.D11E2AF0"><br>
</span></b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">(<b><i>Kiss Land</i> fans photo</b>)</span><b><span style="font-family:"Century Gothic","sans-serif";color:black">
</span></b><b><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoNoSpacing" style="margin-bottom:12.0pt"><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><br>
</span><span style="font-family:"Century Gothic","sans-serif";color:black">October 11th, 2013...<b>The Weeknd</b> turns the spotlight back on the fans today with the announcement of his new website devoted wholly and entirely to fans –
<b>Kisslandfans.com. </b>Part documentary, part art installation, the website is <b>
Abel Tesfaye</b>'s way to continue the mutual dedication he shares with his fiercely loyal following. </span><b><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Century Gothic","sans-serif";color:black">Kisslandfans.com</span></b><span style="font-family:"Century Gothic","sans-serif";color:black"> is powered by
<b>LastNightsParty</b> and is a special collaboration between photographer <b>Merlin Bronques</b> and
<b>Abel</b>. The site is a virtual hang</span><span style="font-family:"Century Gothic","sans-serif";color:#1F497D">-</span><span style="font-family:"Century Gothic","sans-serif";color:black">out for loyalists to be seen and heard, to share and for
<b>The Weeknd </b>to turn the tables of </span><span style="font-family:"Century Gothic","sans-serif"">appreciation back toward
<span style="color:black">fans. Users can click the "FAN </span>MAIL" icon on <b>
Kisslandfans.com</b></span><span style="font-family:"Century","serif""> </span><span style="font-family:"Century Gothic","sans-serif"">allowing th<span style="color:black">em to send messages to
<b>Abel</b> that get incorporated between city galleries. In addition, <b>The Weeknd</b> has partnered with
<b>LastNightsParty</b> to provide compelling photos of fans while on<b> </b>his North American Fall tour. These stunning photos are captured in such a way the viewer feels they were at the show themselves and eventually will be highlighted in a gallery show.
And, of course, there is nothing like getting a shout out if you find yourself amid the shots. </span></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">Abel may be be a man
</span><span style="font-family:"Century Gothic","sans-serif"">of few words, but his communication with his fans is brashly honest. With appreciation for listeners,
<b>The Weeknd</b> gave away his first mix tapes online to his followers, yet, when sold, the album
<b>Trilogy</b> still went platinum. <span style="color:#1F497D">T</span><span style="color:black">he mutual love skyrocketed
<b>The Weeknd</b> to the top of the charts on fan power alone, neck-and-neck for the number one spot in one of the closet races
<b>The Billboard Top 200</b> has seen.</span></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">Those at <b>The Weeknd</b>’s chilling live performance this fall are aware of the passion invoked at each concert. At his very first stop on the tour, fire trucks were
called not once, but twice, as the heat and smoke set off the venue's fire alarms. Still, after each performances
<b>Abel </b>sits for hours meeting fans and signing CDs after every single show. It's respect and payback. </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">"The defining ethic of R&B today...with an absolutely one-of-a-kind voice," says the
<b>Los Angeles Times</b> of his live show earlier this month. "He </span><span style="font-family:"Century Gothic","sans-serif"">vaults from
<span style="color:black">an angry, sinewy mid-range to top notes unsettling in their purity and beauty. Beneath it the music could stutter and seize, or wash over in sample-soaked ennui."</span></span><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><u><span style="font-family:"Century Gothic","sans-serif";color:black">Someone found themselves in a Kiss Land shot: </span></u><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<span style="font-family:"Times New Roman","serif";color:black"><img width="531" height="317" id="_x0000_i1028" src="cid:image006.png@01CEBAE7.D11E2AF0"></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-family:"Century Gothic","sans-serif";color:black">The Weeknd Fall Tour dates:</span></u></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">10/13 Chicago, IL Chicago Theatre</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">10/14 Chicago, IL Chicago Theatre</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">10/15 Detroit, MI Fox Theatre</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">10/17 Toronto, ON Massey Hall</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">10/18 Toronto, ON Massey Hall<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">10/19 Toronto, ON Massey Hall</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">10/20 Toronto, ON Massey Hall</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">11/22 Birmingham, UK NIA </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">11/23 Manchester, UK Manchester Apollo <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">11/24 Manchester, UK </span><span style="font-family:"Century Gothic","sans-serif";color:#1F497D">
</span><span style="font-family:"Century Gothic","sans-serif";color:black">Manchester Apollo </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif";color:black">11/26 London, UK </span><span style="font-family:"Century Gothic","sans-serif";color:#1F497D">
</span><span style="font-family:"Century Gothic","sans-serif";color:black">The O2 Arena </span><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:#1F497D"><img width="611" height="407" id="_x0000_i1029" src="cid:image007.jpg@01CEBAE7.D11E2AF0"></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">(<b><i>Kiss Land</i> fans photo</b>)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:black"> </span><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<span style="font-family:"Century Gothic","sans-serif";color:black">For more information on
<b>The Weeknd</b>, please contact:<br>
<b><br>
Press Here Publicity</b> <br>
Jennie Boddy // Tasya Swisko <br>
212-246-2640<br>
</span><span style="color:black"><a href="https://mail.pressherepublicity.com/owa/redir.aspx?C=6ddc01d400354660974ac30e8bc1da8a&URL=mailto%3ajennie%40pressherepublicity.com" target="_blank"><span style="font-family:"Century Gothic","sans-serif"">jennie@pressherepublicity.com</span></a></span><span style="font-family:"Century Gothic","sans-serif";color:black"> //
</span><span style="color:black"><a href="mailto:tasya@pressherepublicity.com" target="_blank"><span style="font-family:"Century Gothic","sans-serif"">tasya@pressherepublicity.com</span></a></span><span style="font-family:"Century Gothic","sans-serif";color:black">
</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><b><span style="font-family:"Century Gothic","sans-serif";color:black">Universal Republic Records</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-family:"Century Gothic","sans-serif";color:black">Myisha Brooks</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="color:black"><a href="http://www.theweeknd.com" target="_blank"><b><span style="font-family:"Century Gothic","sans-serif"">www.theweeknd.com</span></b></a><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="color:black"><a href="https://www.facebook.com/theweekend" target="_blank"><span style="font-family:"Century Gothic","sans-serif"">www.facebook.com/theweekend</span></a></span><cite><span style="font-family:"Century Gothic","sans-serif";color:black">
</span></cite><span style="font-family:"Arial","sans-serif";color:black">ý</span><span style="font-family:"Century Gothic","sans-serif";color:black"> //
</span><span style="color:black"><a href="http://www.twitter.com/theweeknd" target="_blank"><span style="font-family:"Century Gothic","sans-serif"">www.twitter.com/theweeknd</span></a></span><cite><span style="font-family:"Century Gothic","sans-serif";color:black">
</span></cite><i><span style="font-family:"Arial","sans-serif";color:black">ý</span></i><span style="font-family:"Century Gothic","sans-serif";color:black">
</span><span class="MsoHyperlink"><span style="font-family:"Times New Roman","serif""> </span></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Times New Roman","serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
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