<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 12 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Georgia;
panose-1:2 4 5 2 5 4 5 2 3 3;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle21
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle22
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle23
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle24
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle25
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle26
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle27
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<div>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="color:black"><img width="247" height="96" id="Picture_x0020_11" src="cid:image001.jpg@01CD5E8E.DB8536C0" alt="cid:image001.jpg@01CD0DB5.69F92630"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:22.0pt;font-family:"Georgia","serif";color:black">INTRODUCING THE AARON HENDRA PROJECT</span></b><b><i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"><br>
<br>
ALIVE EP OUT TODAY! </span></i></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> </span></i></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">“ALIVE” MUSIC VIDEO PREMIERES ON ARTISTDIRECT.COM</span></i></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="color:#1F497D"> </span></i></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">SPECIAL PEFORMANCE TONIGHT AT THE VIPER ROOM
</span></i></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> </span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"><img width="342" height="227" id="Picture_x0020_12" src="cid:image002.jpg@01CD5E8E.DB8536C0" alt="AaronHendraColored_52.jpg"><br>
</span></b><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">(Photo Credit: Give Records)</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Today, Australian born and LA-bred singer-songwriter and guitarist
<b>Aaron Hendra</b> and his band the </span><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D"><a href="http://www.aaronhendra.com/">Aaron Hendra Project</a></span></b><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">,</span></b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">
are thrilled to announce the digital release of their <b><i>Alive</i></b><i> </i>
EP! The deluxe version of the EP </span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D">–</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> that</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D">’</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">s
available exclusively at <b><i>iTunes</i></b> <a href="http://budurl.com/AHPAlive">
HERE</a> - also includes the single’s music video</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D">,</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> which premiered yesterday on
<b><i>ArtistDirect.com</i></b> and stars actress <b>Cameron Richardson</b> of <i>
CSI </i>and <i>Entourage</i></span><i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D">,
</span></i><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">and a stunning acoustic rendition of the new track. To celebrate the digital release of their powerful, new rock EP, and the “Alive” music video premiere, Hendra will give a
special performance tonight (<b>July 10<sup>th</sup></b>) at the <b>Viper Room</b> in
<b>Los Angeles</b>. </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Watch the “Alive” music video
<a href="http://www.youtube.com/watch?v=q7ddCLV8rtw&feature=youtu.be">HERE</a></span></b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">.</span><span style="color:black"><br>
</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"><br>
Hendra believes in second chances - and the singer has been given plenty of them over the last ten years. Back when he was a young aspiring songwriter, he left a demo with a receptionist at Aussie superstar
<b>John Farnham</b>’s label, which was initially ignored. Six weeks later, Hendra received a call from Farnham himself saying he wanted to record Hendra’s song “Don’t Let It End.” Years later, when a development deal with
<b>Warner Bros</b>. <b>Records</b> collapsed and a finished album for <b>Hollywood Records</b> was shelved, a chance meeting with entrepreneur
<b>Rick St. George</b> led to the financial means for Hendra to give up his construction job, build a state-of-the-art studio in Beverly Hills, launch the independent label
<b>Give Records</b>, and record the Aaron Hendra Project’s <i>Alive</i>. <br>
<br>
“Those second chances are what kept me going,” Hendra says. “Just when having a career playing music seemed impossible, another door would open. That inspired me to keep going to the point where it almost seemed crazy. But from an early age, I truly believed
I could write hit songs and I was stubbornly determined not to give up.”<br>
<br>
Fast forward to late 2010, Hendra got to know Sam Childers, AKA the “Machine Gun Preacher.” Childers, a former biker/drug dealer-turned-preacher and founder of Sudanese orphanage life story was made into a 2011 movie starring actor
<b>Gerard Butler</b>, invited Hendra to be part of his reality show, <b><i>The Last Ride</i></b><i>.
</i>The show was about nine strangers – including Childers, Hendra and </span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Hendra’s
</span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">drummer
<b>Greg “Gigi” Gonaway</b> (Gigi is also a founding member of The Aaron Hendra Project) – who traveled 2,700 miles across seven states over 12 days on Harley-Davidsons. “I wrote ‘Alive’ during that trip,” Hendra says. “I was missing my wife and came up with
the whole song in my head while on my bike and sang it for everyone at the campfire one night,” Hendra says. “It’s an emotional song. Some artists are scared to write that way because they think it’s sappy, but there’s a fine line between sappy and heartfelt,
which is what I think ‘Alive’ is.”</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><i><u><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Alive</span></u></i></b><b><u><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> – Deluxe EP Tracklisting:</span></u></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">1. Alive</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">2. Alive (Acoustic)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">3. Alive Music Video</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Alive EP Tracklisting:
</span></u></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">1. Alive</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">2. Alive (Acoustic)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">For press inquiries on the Aaron Hendra Project</span></b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"> <b>please
contact:</b></span><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D"><br>
</span></b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">PRESS HERE</span><b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D"><br>
</span></b><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black">Tasya Swisko // <a href="mailto:tasya@pressherepublicity.com" target="_blank">tasya@pressherepublicity.com</a> <br>
212.246.2640</span><span style="color:black"><o:p></o:p></span></p>
<div>
<div>
<div>
<div>
<div>
<div>
<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;color:#1F497D"><br>
</span></b><b><span style="font-size:10.0pt;color:black">Tasya Swisko</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;color:#595959">Press Here
</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;color:#7F7F7F">138 W. 25th St. 9th Floor | New York, NY 10001</span><span style="font-size:10.0pt;color:#1F497D"><br>
<a href="mailto:tasya@pressherepublicity.com" target="_blank">tasya@pressherepublicity.com</a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;color:#7F7F7F">P: (212) 246-2640</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;color:#7F7F7F">F: (212) 582-6513</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;color:black"><a href="http://www.presshere.com" target="_blank">www.presshere.com</a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Georgia","serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</body>
</html>