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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:28.0pt"><img width="242" height="133" id="Picture_x0020_2" src="cid:image004.png@01D05B3A.0DBEE730" alt="RootsPicnic2015-logo"></span></b><b><span style="font-size:28.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:28.0pt">Announcing 8<sup>th</sup> Annual Roots Picnic
<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:22.0pt">Saturday, May 30 | Festival Pier | Philadelphia
<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:18.0pt">Three Stages. 18 Artists. Biggest Roots Picnic Yet!<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:5.0pt"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt">Starring: The Weeknd, A$AP Rocky, Phantogram, Erykah Badu (backed by The Roots), The Roots, DJ Mustard, Hiatus Kaiyote, Rae Sremmurd, Chronixx and the Zincfence
Redemption, Afrika Bambaataa, Hudson Mohawke, DJ Windows 98 (Win Butler of Arcade Fire), Raury, King Britt, Bishop Nehru, Moses Sumney, Brianna Cash, Marc E. Bassy, Donn T<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><i>“Seeing [The Roots} take the stage at their annual festival is to watch the Philly legends in their truest element.” Billboard.com<o:p></o:p></i></p>
<p class="MsoNormal"><i><o:p> </o:p></i></p>
<p class="MsoNormal"><i>“The show was eight-plus hours of music celebration and Philly community pride.” XXL Mag<o:p></o:p></i></p>
<p class="MsoNormal"><i><o:p> </o:p></i></p>
<p class="MsoNormal"><i>“Year after year these closing sets secure The Roots legendary status in their home city, relaxing with several thousand of their closest friends at a summer picnic.” Jambase<o:p></o:p></i></p>
<p class="MsoNormal"><i><o:p> </o:p></i></p>
<p class="MsoNormal"><i>“The Roots Picnic delivered an exciting, impressive and diverse lineup. Philly should be proud of its musical home team.” The Blot Magazine<o:p></o:p></i></p>
<p class="MsoNormal"><i><br>
</i>Tuesday, March 10, 2015 (Philadelphia, PA) – Today, the legendary Roots crew announced their annual ROOTS PICNIC is returning to Philadelphia’s Festival Pier at Penn’s Landing on Saturday, May 30<sup>th
</sup>for the biggest event yet. The festival is celebrating its eighth year with an eclectic lineup over
<i>THREE</i> stages boasting performances by: The Weeknd, Phantogram, Erykah Badu (backed by The Roots), A$AP Rocky, Hiatus Kaiyote and more.<o:p></o:p></p>
<p class="MsoNormal">“The Picnic in Philly is always an event that we look forward to,” said Maverick’s Shawn Gee, Roots Manager and Executive Producer of the festival. “It continues to get larger each year and the addition of the 3<sup>rd</sup> stage and
the increased size of the footprint will allow us to significantly increase the number of fans that get the chance attend this year. The lineup is a diverse mix of great bands that will deliver a great musical experience to our hometown crowd.”<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Last year’s Roots Picnic was another sold-out affair with the likes of Janelle Monáe, Action Bronson, araabMUZIK, The War on Drugs all hitting the stage. The highlight of the night was the explosive performance Snoop Dogg, backed by The
Roots. <span style="color:black">In previous years, performers at The Roots Picnic have included: The Black Keys, John Legend, TV on the Radio, Nas, Vampire Weekend, Kid Cudi, Public Enemy, Santigold, Gnarls Barkley, Macklemore & Ryan Lewis, Gary Clark Jr.,
James Murphy (DJ set), Rakim and many more.<o:p></o:p></span></p>
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<p class="MsoNormal" style="border:none;padding:0in"><em><span style="font-family:"Calibri","sans-serif";color:black">Tickets go on sale
</span></em><i>to the general public this Friday, March 13 at Noon </i><em><span style="font-family:"Calibri","sans-serif";color:black">will be available at Ticketmaster.com, Live Nation Box Office (111 Presidential Blvd, Bala Cynwyd), TLA (334 South St., Philadelphia/
Service-charge-free) or by-phone at 800-745-3000. </span></em><i>Citi® Cardmembers will have an exclusive presale opportunity running Wednesday, March 11 at 10am to Thursday, March 12 at 10pm.<o:p></o:p></i></p>
<p class="MsoNormal" style="border:none;padding:0in"><i><o:p> </o:p></i></p>
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<p class="NoSpacing1" style="text-align:justify"><b><u><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">About The Roots<o:p></o:p></span></u></b></p>
<p class="MsoNoSpacing" style="margin-bottom:6.0pt;text-align:justify"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";background:white">Formed in 1987, in Philadelphia, PA, the legendary Roots Crew, consists of Black Thought (MC), Ahmir “?uestlove”
Thompson (drums), Kamal Gray (electronic keyboards), F. Knuckles (percussion), Captain Kirk Douglas (electronic guitar), Damon Bryson (sousaphone) and James Poyser (electronic keyboard). Having previously released twelve projects, The Roots have become one
of the best known and most respected hip-hop acts in the business, winning four Grammys, including “Best R&B Album” for
<i>Wake Up!,</i> “Best Traditional R&B Vocal Performance” for “Hang in There” (with John Legend) and “Best Group or Duo R&B Vocal Performance” for<i> “</i>Shine.” The ensemble was most recently nominated for “Best Rap Album” for the 2011 release of
<i>undun</i>. This brings the band’s GRAMMY nomination count to twelve. Additionally, The Roots have also become the faces of Philly’s “Fourth of July Jam,” an annual concert held during the Fourth of July with the biggest names in music, and “The Roots Picnic,”
a yearly star-studded mix of musicians, that has become a celebrated institution during awards season. Recently The Roots were named one of the greatest live bands around by
<i>Rolling Stone,</i> became the official house band on<i> The Tonight Show Starring Jimmy Fallon
</i>where they currently perform every Monday- Friday. The Roots celebrated the release of their 11<sup>th</sup> studio album
<i>…and then you shoot your cousin </i>in May 2014</span><i><span style="font-family:"Times New Roman","serif";background:white">.</span></i><span style="font-family:"Times New Roman","serif";background:white"><o:p></o:p></span></p>
<p class="NoSpacing1" style="margin-bottom:6.0pt;text-align:justify"><b><u><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">About Live Nation Entertainment
<o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="text-align:justify">Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.
For additional information, visit <a href="file:///C:\Documents%20and%20Settings\katie\My%20Documents\Local%20Settings\AppData\Local\Microsoft\Windows\AppData\Local\AppData\Local\Microsoft\Windows\AppData\Local\Microsoft\AppData\Local\Microsoft\AppData\Local\Microsoft\AppData\Local\Microsoft\Windows\Temporary%20Internet%20Files\Content.Outlook\UXTPHUT0\www.livenationentertainment.com">
www.livenationentertainment.com</a>.<o:p></o:p></p>
<p class="MsoNormal"><b><u><span lang="EN-GB">Media Contact<o:p></o:p></span></u></b></p>
<p class="MsoNormal">Live Nation | Rachel Spivak | <a href="mailto:RachelSpivak@Livenation.com">
RachelSpivak@Livenation.com</a><o:p></o:p></p>
<p class="MsoNormal">The Roots | Carleen Donovan | <a href="mailto:Carleen@pressherepublicity.com">
Carleen@pressherepublicity.com</a> <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Carleen Donovan</span><span style="font-size:12.0pt;font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif""><a href="mailto:carleen@pressherepublicity.com"><span style="color:blue">carleen@pressherepublicity.com</span></a>
</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif"">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">8105 West Third St.,<b><span style="color:#C00000"> </span></b>Los Angeles, CA 90048<b><span style="color:#C00000"> </span></b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Click to view website:</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
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