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<span style="letter-spacing: 0.0px">FOR IMMEDIATE RELEASE<span class="Apple-tab-span" style="white-space:pre">
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<span style="letter-spacing: 0.0px">NFL<span class="Apple-tab-span" style="white-space:pre">
</span> 1/10/15 </span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>KATY PERRY INVITES LENNY KRAVITZ TO JOIN HER DURING </b></span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>PEPSI SUPER BOWL XLIX HALFTIME SHOW FEBRUARY 1 ON NBC</b></span><span style="font-size: 12px; font-family: 'Times New Roman'; letter-spacing: 0px;"> </span></p>
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<span style="letter-spacing: 0.0px">Global superstar <b>KATY PERRY</b> has invited
<b>LENNY KRAVITZ</b> to join her as she headlines the <b>PEPSI SUPER BOWL XLIX HALFTIME SHOW</b> on NBC at University of Phoenix Stadium in Arizona on Sunday, February 1, 2015, it was announced today during an exclusive interview with Katy on NBC’s broadcast
of the AFC Divisional Playoff game featuring the Baltimore Ravens at New England Patriots. Katy’s full interview with NBC’s Willie Geist discussing her upcoming halftime performance and her invite to Kravitz will air Monday morning on
<i>TODAY</i>. </span></p>
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<span style="letter-spacing: 0.0px">Katy Perry cemented her status as a best-selling superstar with the global success of three multi-platinum studio albums - her 2008 debut One of the Boys (which generated hit singles "I Kissed A Girl," "Hot N Cold," "Thinking
of You" and "Waking Up In Vegas"), 2010's Teenage Dream (which made her the only female artist to have five No. 1 singles from one album on the Billboard Hot 100 chart - "California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night"), and
her current album, PRISM. "Roar," the lead single from PRISM became Katy's 10th No. 1 Top 40 track after debuting at No. 1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013. Katy set
the record at Top 40 for most total weeks (46) at No. 1 in the Billboard airplay chart's archives with "Dark Horse," and Mediabase has just recognized the song as #1 Most Played, in addition to awarding Katy the title of #1 Artist across three radio formats
- Top 40, Hot AC and AC. She is the first artist to surpass the 75 million digital award threshold, counting digital downloads and on-demand streams – 20 million ahead of any other artist. She is currently touring the world on the Prismatic World Tour, which
continues to be a hugely successful global spectacle, with 17 sold out arenas in the UK, 66 sold out arenas in North America and 25 sold out arenas in Australia/New Zealand during this year. The tour continues in 2015 throughout Europe, Asia and South America
where Katy will headline Rock In Rio in Brazil on September 25. </span></p>
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<span style="letter-spacing: 0.0px">Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race and class into a 20-year musical career, one which revels in the rich influences of '60s and '70s soul, rock and
funk. Kravitz’s talents as a writer, producer and multi-instrumentalist have resonated now through ten studio albums into a timeless catalog, which has sold over 38 million albums worldwide. He has won four consecutive GRAMMY Awards, setting a record for the
most wins in the “Best Male Rock Vocal Performance” category. Kravitz's latest albums include the 20th anniversary deluxe edition of his debut, Let Love Rule, and his critically acclaimed latest studio release Strut, which Rolling Stone Magazine named one
of the top albums of 2014. Lenny Kravitz recently announced the second leg of his world tour in support of his new album, which will kick off March 14 in Tokyo, Japan at International Forum.The 2015 "STRUT" tour will take him throughout Asia, Australia, the
U.S.A. and back again through Europe in the summer. Tickets and more information for the tour can be found at lennykravitz.com/tour/.</span></p>
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<span style="letter-spacing: 0.0px">The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide. </span></p>
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<span style="letter-spacing: 0.0px">Katy Perry joins an esteemed list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney
and U2.</span></p>
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<span style="letter-spacing: 0.0px">PepsiCo continues to leverage its diverse multi-brand portfolio – including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana - with the NFL to connect with fans and enhance their NFL experience. Pepsi returns for a third
year as the title sponsor of the Pepsi Super Bowl Halftime Show, bringing the brand’s Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture’s biggest stage. This year, Pepsi continues
its steadfast focus on the fan with its “Hyped For Halftime” campaign, which will culminate at the Super Bowl.</span></p>
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<span style="letter-spacing: 0.0px">The <b>PEPSI SUPER BOWL XLIX HALFTIME SHOW</b> is an
<b>NFL NETWORK PRODUCTION </b>and will be executive produced by <b>RICKY KIRSHNER</b> and directed by
<b>HAMISH HAMILTON</b>. </span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>CONTACTS:</b></span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>NFL</b></span><span style="letter-spacing: 0.0px"><b>:
</b>Joanna Hunter, NFL; <a href="mailto:joanna.hunter@nfl.com"><span style="letter-spacing: 0px; color: rgb(4, 51, 255);">joanna.hunter@nfl.com</span></a> </span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>NBC</b></span><span style="letter-spacing: 0.0px"><b>:
</b>Dan Masonson, NBC; <a href="mailto:dan.masonson@nbcuni.com"><span style="letter-spacing: 0px; color: rgb(4, 51, 255);">Dan.Masonson@nbcuni.com</span></a> </span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>PEPSI</b></span><span style="letter-spacing: 0.0px"><b>:
</b>Angela Tucciarone, Pepsi; <a href="mailto:andrea.foote@pepsico.com"><span style="letter-spacing: 0px; color: rgb(4, 51, 255);">angela.tucciarone@pepsico.com</span></a> </span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>KATY PERRY:</b></span><span style="letter-spacing: 0.0px"><b>
</b>Ambrosia Healy, Capitol Records; <a href="mailto:ambrosia.healy@umusic.com"><span style="letter-spacing: 0px; color: rgb(4, 51, 255);">ambrosia.healy@umusic.com</span></a></span></p>
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<span style="text-decoration: underline ; letter-spacing: 0.0px"><b>LENNY KRAVITZ:</b></span><span style="letter-spacing: 0.0px"><b>
</b>Carleen Donovan, Press Here Publicity; <a href="mailto:carleen@pressherepublicity.com">
<span style="letter-spacing: 0px; color: rgb(4, 51, 255);">Carleen@pressherepublicity.com</span></a> </span></p>
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