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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black"><img width="438" height="112" id="Picture_x0020_3" src="cid:image004.png@01CE92D7.722B0910"><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:18.0pt;font-family:"Century Gothic","sans-serif";color:black">“</span></i></b><b><span style="font-size:18.0pt;font-family:"Century Gothic","sans-serif";color:black">Def
Leppard Viva! Hysteria Concert” To Rock Out U.S. Cinemas With Live Version Of 12x Platinum Album
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black"><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">NCM Fathom Events and AEG Live Present the Renowned
<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">Band’s March/April 2013 Residency from The Joint at Hard Rock Hotel & Casino Las Vegas
<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">in Select Movie Theaters Nationwide on October 2<sup>nd</sup> and 8<sup>th</sup>
<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="color:#1F497D"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="color:#1F497D"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><em><b><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black">Release in 2CD</span></b></em><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black"> <em><b><span style="font-family:"Century Gothic","sans-serif"">+
DVD, Blu Ray and DVD to follow on Frontiers Records on October 22nd in North America</span></b></em></span><span style="font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="color:#1F497D"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:black"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt;font-family:"Century Gothic","sans-serif";color:black">Concert Trailer and Interview with Lead Singer Joe Elliott Exclusively on Billboard.com
<o:p></o:p></span></i></b></p>
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<p class="MsoBodyText" style="line-height:150%"><i><span style="font-size:11.0pt;line-height:150%;font-family:"Calibri","sans-serif";color:#1F497D"><img width="591" height="393" id="_x0000_i1030" src="cid:image006.jpg@01CE9354.D951DD80"><o:p></o:p></span></i></p>
<p class="MsoBodyText" style="margin-bottom:12.0pt;line-height:150%"><span style="font-size:10.0pt;line-height:150%;font-family:"Century Gothic","sans-serif";color:black">(photo credit: Credit Knight Bilham Photography)<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif"">Centennial, Colo. – Aug. 7, 2013 – This fall, Fathom Events together with AEG Live and Network Live take movie-goers back to the ‘80s on a rocking, Sin City,
rollercoaster ride with the two-night cinema event “<b>Def Leppard Viva! Hysteria Concert</b>” on
<b>Wed., <span style="color:black">October 2<sup>nd</sup> </span></b>and <b>Tues.,
<span style="color:black">October 8<sup>th</sup></span></b><span style="color:black">
</span>at <b>8:00 p.m</b>. <b>local time</b>. Filmed live over eleven nights in March and April 2013 at The Joint,
</span><span lang="EN-GB" style="font-family:"Century Gothic","sans-serif"">Hard Rock Hotel & Casino Las Vegas’s intimate and award-winning music venue</span><span style="font-family:"Century Gothic","sans-serif"">; “<b><a href="http://www.fathomevents.com/?utm_source=DL_Release_Fathom&utm_medium=PR&utm_campaign=DEFLEPPARD#!def-leppard-viva-hysteria">Def
Leppard Viva! Hysteria Concert</a></b><span style="color:black">”</span> includes a full front-to-back performance of the classic album
<i>Hysteria</i>, along with many of the band's greatest hits such as “Rock of Ages” and “Photograph.”
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><b><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><a href="http://www.billboard.com/articles/news/5638299/def-leppard-pounce-for-viva-hysteria-film-watch-billboards-trailer-premiere">PRESS
HERE</a></span></b><span style="font-family:"Century Gothic","sans-serif""> to read the exclusive story and watch the trailer for “<b>Def Leppard Viva! Hysteria Concert</b>” on<i>
<b>Billboard.com</b></i><b>.</b> <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif"">Tickets for
<b>“Def Leppard Viva! Hysteria Concert” </b>are available at participating theater box offices and online at
</span><a href="http://www.FathomEvents.com"><span style="font-family:"Century Gothic","sans-serif"">www.FathomEvents.com</span></a><span style="font-family:"Century Gothic","sans-serif"">. The event will be
<span style="color:black">presented in select movie theaters around the country </span>
through NCM’s exclusive </span><a href="http://www.nationalcinemedia.com/content/pdf/National_CineMedia_Digital_Content_Network_DCN_Fact_Sheet.pdf"><span style="font-family:"Century Gothic","sans-serif"">Digital Broadcast Network</span></a><span style="font-family:"Century Gothic","sans-serif";color:black">.
</span><span style="font-family:"Century Gothic","sans-serif"">For a complete list of theater locations and prices, visit the NCM Fathom Events website
<i>(theaters and participants are subject to change)</i>.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif"">While the band is known for their legendary big-scale arena shows,<b>
</b>“Def Leppard Viva! Hysteria Concert” features for the first time in years the band performing in such an intimate space as The Joint<b>.
</b>The group’s epic performances are executed on an elaborately designed set created specifically for the Las Vegas residency. The event will also include additional classic, career-spanning Def Leppard material<span style="color:#1F497D">.<br>
<br>
</span><span class="apple-style-span">“We’ve been asked for many years if we’d ever play an album in its entirety, and the answer was always no because we'd be out promoting a new album,” says lead vocalist
<b>Joe Elliot</b>. “Then in March and April 2013 when we had no new music to promote, we had a chance to revisit arguably our most important album. It was an easy decision to make. As for Vegas, it's no longer perceived as the place crooners go to die! Artists
like Motley Crue, Elton John, Guns N Roses & Cheap Trick have recently done residencies and Rock ‘n Roll has definitely moved in! So, there was no better place for us to take the show. It was a fantastic experience for us and for our fans<span style="color:#1F497D">.”
<br>
<br>
</span></span>Def Leppard's fourth album <i>Hysteria</i>, released in 1987, topped the UK album charts during its debut, and spent a record of 96 weeks on the U.S. Top 40 Chart. The album claimed the #1 spot on the Billboard 200 at the same time “Love Bites”
came in at #1 on the Billboard Singles Chart. <i>Hysteria </i>went on to dominate album charts around the world for three years after its release. As of 2009, it has
<span style="color:black">12x platinum </span>sales in the United States, and has gone on to sell over 20 million copies worldwide; making it one of the best-selling albums in the U.S. according to RIAA certification. The album spawned seven groundbreaking,
chart-toping singles including: "Love Bites," "Pour Some Sugar on Me," "Hysteria," "Armageddon It," "Animal," "Rocket" and "Women." The critically-lauded album was also voted one of<i>
</i>the “Greatest Albums of All Time” by <i>Q Magazine</i> and <i>Rolling Stone</i> included the collection on their list of the “500 Greatest Albums of All Time.”<span style="color:#1F497D"><br>
<br>
</span>“Def Leppard’s Las Vegas residency was a huge success and with this event, Fathom is bringing this legendary band to movie theaters in larger-than-life concert experience,” said Dan Diamond, senior vice president of NCM Fathom Events. “Viva! Hysteria
will have</span><span lang="EN-GB" style="font-family:"Century Gothic","sans-serif""> Def Leppard fans on their feet – start to finish – in theatres
</span><span style="font-family:"Century Gothic","sans-serif"">nationwide.” <span style="color:#1F497D">
<o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif"">As one of the world's best-selling bands, Def Leppard has sold more than 100 million albums worldwide, and has two albums with RIAA diamond certification;
<i>Pyromania</i> and <i>Hysteria</i>. They are one of only five rock bands with two original studio albums selling over 10 million copies in the U.S.
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif"">Located inside Hard Rock Hotel & Casino Las Vegas, The Joint delivers an unforgettable live music experience to the intimate 4,000 capacity venue. In the great
tradition of Las Vegas’s first rock venue, The Joint’s commitment to remarkable sound, stage lighting and talent remains unparalleled. Now doubled in size, this highly upgraded version retains all the intimacy, character and authentic rock vibe of the original.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><b><span style="font-family:"Century Gothic","sans-serif";color:black">Frontiers Records</span></b><span style="font-family:"Century Gothic","sans-serif";color:black"> will</span><span style="font-family:"Century Gothic","sans-serif";color:#1F497D">
</span><span style="font-family:"Century Gothic","sans-serif";color:black">also release audio and video versions of the</span><span style="font-family:"Century Gothic","sans-serif";color:#1F497D">
</span><i><span style="font-family:"Century Gothic","sans-serif";color:black">“</span></i><span style="font-family:"Century Gothic","sans-serif";color:black">Def Leppard Viva! Hysteria Concert”</span><span style="font-family:"Century Gothic","sans-serif"">
<span style="color:black">on <b>October 22<sup>nd</sup></b> in <b>North America</b>. The exciting new live release will be available on the following formats: 2 Cd + Dvd digipak, Blu – Ray, DVD and digital album downloads.
<o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><b><u><span style="font-family:"Century Gothic","sans-serif"">The full track listing for
<i><span style="color:black">“</span></i><span style="color:black">Def Leppard Viva! Hysteria Concert”</span>:
<span style="color:#1F497D"><br>
<br>
</span>Cd1</span><span style="color:#1F497D"><o:p></o:p></span></u></b></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">“Women;” “Rocket;” “Animal;” “Love Bites;” “Pour Some Sugar on Me;” “Armageddon It;” “Gods of War;” “Don't Shoot Shotgun;” “Run Riot;”
“Hysteria;” “Excitable;” “Love and Affection;” “Rock of Ages*;” “Photograph*.”<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="margin-bottom:12.0pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">*extra non Hysteria tracks<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><b><u><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">Cd2<o:p></o:p></span></u></b></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">Ded Flatbird - night 1<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">“Good Morning Freedom;” “Wasted;” “Stagefright;” “Mirror Mirror (Look Into My Eyes);” “Action Not Words;” “Rock Brigade;” “Undefeated;”
“Promises<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">Ded Flatbird - night 2;” “On Through The Night;” “Slang;” “Let It Go;” “Another Hit And Run;” “High 'n' Dry (Saturday Night);” “Bringin'
On The Heartbreak;” “Switch 625.”<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">The VD tracklisting is as above but also includes bonus content of the acoustic medley: “Where does love go when it dies”/”Now”/”When
Love & Hate Collide”/”Have You Ever Needed Someone So Bad”/”Two Steps Behind.”<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><b><u><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">DVD / Blu Ray menu</span></u></b><b><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">- Viva Hysteria
<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">- Ded Flatbird Night 1
<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">- Ded Flatbird Night 2
<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">- Acoustic Set<o:p></o:p></span></p>
<p class="MsoNoSpacing" style="margin-bottom:12.0pt;text-align:justify"><span style="font-size:11.0pt;font-family:"Century Gothic","sans-serif"">- Photo Montage<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><img border="0" width="373" height="336" id="Picture_x0020_2" src="cid:image015.jpg@01CE9354.117CF1A0"><br>
</span><b><span style="font-size:8.0pt;line-height:150%;font-family:"Century Gothic","sans-serif";color:#1F497D">(</span></b><b><span style="font-size:8.0pt;line-height:150%;font-family:"Century Gothic","sans-serif"">“Def Leppard Viva! Hysteria Concert” Special
Deluxe Edition artwork) <span style="color:#1F497D"><br>
<br>
</span></span></b><span style="font-family:"Century Gothic","sans-serif";color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><span style="color:#1F497D"><img border="0" width="255" height="337" id="_x0000_i1032" src="cid:image010.jpg@01CE9357.6228EC50"><br>
</span><b><span style="font-size:8.0pt;line-height:150%;font-family:"Century Gothic","sans-serif";color:#1F497D">(</span></b><b><span style="font-size:8.0pt;line-height:150%;font-family:"Century Gothic","sans-serif"">“Def Leppard Viva! Hysteria Concert” DVD
artwork)<span style="color:#1F497D"><br>
<br>
</span></span></b><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">About National CineMedia (NCM)</span></u></b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">National CineMedia (</span><a href="http://www.nationalcinemedia.com/content/pdf/National_CineMedia_NCM_Media_Networks_Background_Fact_Sheet.pdf"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">NCM</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">)
operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The
</span><a href="http://www.nationalcinemedia.com/cinema-network"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">NCM Cinema Network</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> and
</span><a href="http://www.nationalcinemedia.com/ncm-fathom"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">NCM Fathom Events</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> present cinema advertising
and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive,
cinema advertising agreements in place. The </span><a href="http://www.nationalcinemedia.com/content/files/Fathom_Backgrounder.pdf"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">NCM Fathom Events</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The
</span><a href="http://www.nationalcinemedia.com/interactive-network"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">NCM Interactive Network</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> offers
360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in and is the managing member of
National CineMedia LLC. For more information, visit </span><a href="http://www.ncm.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.ncm.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
or </span><a href="http://www.FathomEvents.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.FathomEvents.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">. (NCMI-E)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">About AEG Live<br>
</span></u></b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring,
festival, exhibition, broadcast, merchandise and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Taylor Swift,
The Rolling Stones, Bon Jovi, Usher, Carrie Underwood, Daughtry, Justin Bieber, Leonard Cohen, Wisin & Yandel, Kenny Chesney, P!nk, Enrique Iglesias and Paul McCartney. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las
Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG’s exhibition portfolio boasts the most successful exhibition of all time,
<i>Tutankhamun and the Golden Age of the Pharaohs</i>, which has attracted more than 8 million visitors since 2005. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival
to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. </span><a href="http://www.aeglive.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.aeglive.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">About AEG Network Live
<o:p></o:p></span></u></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">AEG Network Live is the industry's premier provider of live, digital and 3D entertainment, offering fans unparalleled access to the artists they want-when and how
they want it-via broadband, TV, radio, wireless, theatrical and retail. AEG Network LIVE has completed successful tour and album launch campaigns for AEG Live clients including Katy Perry, Bon Jovi, Celine Dion, Rod Stewart, Prince, Linkin Park, Usher, Garth
Brooks, and many others. More information on AEG Network Live can be found at <a href="http://www.networklive.com">
www.networklive.com</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic","sans-serif"">For artwork/photos related to
<b>“Def Leppard Viva! Hysteria Concert,” </b>click</span> <a href="http://smu.gs/16pKM92">
<span style="font-family:"Century Gothic","sans-serif"">here</span></a><span style="font-family:"Century Gothic","sans-serif"">.<b><i><o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Media Contacts:<o:p></o:p></span></u></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></b></p>
<p style="margin:0in;margin-bottom:.0001pt"><span lang="IT" style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">Michelle Portillo Carleen Donovan // Tasya Swisko
</span><span lang="IT" style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">NCM Fathom Events Press Here Publicity for Def Leppard</span></b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black">(303) 792-8651 (212) 246-2640</span><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:3.0in;margin-bottom:.0001pt;text-indent:-3.0in">
<a href="mailto:michelle.portillo@ncm.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">michelle.portillo@ncm.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
</span><a href="mailto:carleen@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">carleen@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<span style="color:#1F497D">// </span></span><a href="mailto:tasya@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">tasya@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<br>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in;margin-bottom:.0001pt;mso-add-space:auto"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Erik Stein<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;mso-add-space:auto"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Scoop Marketing for
<b>NCM Fathom Events</b><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;mso-add-space:auto"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">(818) 761-6100<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt;mso-add-space:auto"><a href="mailto:estein@solters.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">estein@solters.com</span></a><span class="MsoHyperlink"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Tasya Swisko</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (212) 246-2640</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://mail.pressherepublicity.com/owa/redir.aspx?C=d26ac2609dfd45bfb5a0c52e1736ce5f&URL=mailto%3aTasya%40pressherepublicity.com" target="_blank"><span style="font-size:10.0pt;font-family:"Cambria","serif"">Tasya@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Cambria","serif"">
</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif""> </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">8105 West Third St.,<b> </b>Los Angeles, CA 90048<b> </b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black"><a href="http://www.twitter.com/presshere">www.twitter.com/presshere</a><o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">Click to view website:<o:p></o:p></span></i></p>
<p class="MsoNormal"><a href="http://www.presshere.com/"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image005.jpg@01CE92D7.722B0910" alt="image001"></span></i></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><img border="0" width="79" height="33" id="AutoShape_x0020_2" src="cid:image007.png@01CE92D9.6C5E21F0" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
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