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<p class="MsoNormal" align="center" style="text-align:center"><u><span style="font-size:22.0pt;font-family:"Cambria","serif"">Happy Hollows Stream
<i>Amethyst </i>on WNYC Soundcheck’s “Check Ahead” Series Today!<o:p></o:p></span></u></p>
<p class="MsoNormal" align="center" style="text-align:center"><u><span style="font-size:22.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><u><span style="font-size:18.0pt;font-family:"Cambria","serif"">Amethyst
</span></u></i><u><span style="font-size:18.0pt;font-family:"Cambria","serif"">Out July 30 (Pesky Fruit Music)<o:p></o:p></span></u></p>
<p class="MsoNormal" align="center" style="text-align:center"><u><span style="font-size:18.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:18.0pt;font-family:"Cambria","serif""><img width="384" height="288" id="Picture_x0020_2" src="cid:image001.jpg@01CE86D8.74DAD740" alt="New Image 1.JPG"></span><u><span style="font-size:18.0pt;font-family:"Cambria","serif""><o:p></o:p></span></u></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“LA-based Happy Hollows have a gem in their sophomore album…<i>Amethyst
</i>is truly magical, smashing all stereotypes of what female fronted bands are made of.”
<b><i>–Ladygunn Magazine.com<o:p></o:p></i></b></span></p>
<p class="MsoNormal"><b><i><span style="font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“[Galaxies] instantly catchy shimmering pop hooks are just what you need to get the weekend rolling.”
<b><i>– NYLON Magazine.com<o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“…You can squeeze your eyes shut and practically see the stars bouncing through the sky along with the beat, or perhaps the neon pink signs flickering
down Sunset Boulevard.” <b><i>– San Francisco Bay Guardian <o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“Happy Hollows combine everything from ‘60s garage and folk rock to ‘80s shimmer and ‘90s alterna-tude, relentlessly experimenting with slightly unorthodox,
yet surprisingly catchy (and often high-pitched) vocal lines and effects-processed simple guitar, keyboard lines and driving drumbeats.”
<b><i>– Portland Tribune</i></b></span><b><i><span style="font-family:"Cambria","serif""><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-family:"Cambria","serif"">Monday, July 22<sup>nd</sup>, 2013 --
</span></i><span style="font-family:"Cambria","serif"">Los Angeles natives <b>Happy Hollows</b> are streaming their sophomore album
<b><i>Amethyst </i></b>today<b><i> </i></b>in <b>WNYC Soundcheck’s “Check Ahead”</b> series -<b><u><a href="http://soundcheck.wnyc.org/blogs/soundcheck-blog/2013/jul/22/check-ahead-happy-hollows-amethyst/">PRESS HERE</a>
</u></b>to listen now! Set for release <b>July 30<sup>th</sup></b> (Pesky Fruit Music),
<b><i>Amethyst</i></b><i> </i>was recorded with producer Lewis Pesacov (Best Coast, Fools Gold) at Black Iris studios in Echo Park and Infrasonic Sound in Los Angeles -
</span><a href="https://itunes.apple.com/us/album/amethyst/id666006998"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><b><span style="font-family:"Cambria","serif"">
</span></b><span style="font-family:"Cambria","serif"">to<b> </b>pre-order <b><i>Amethyst</i></b> on iTunes.
<b>Happy Hollows</b> will be performing a handful of hometown shows in support of their new record, including a performance on
<b>August 17<sup>th</sup></b> at LA’s <b>Echo Park Rising</b>- see below for routing!
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">The band recently stopped by Bronson Island studio to record a live performance of “Amethyst,”
<b><i>Filter Magazine.com</i></b><i> </i>says, “Be warned: you will want to listen to this track many, many, times after watching this video.”
</span><a href="http://www.youtube.com/watch?v=cJ5ZYMe2bIY"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span class="MsoHyperlink"><span style="font-family:"Cambria","serif"">
</span></span><span style="font-family:"Cambria","serif"">to watch!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">Happy Hollows started out their career as a garage-rock three piece, focusing on their live performances and playing anywhere they could, opening for the likes of Deerhoof, Besnard Lakes, and
Japandroids. The band then released their debut full length</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Spells</span></i></b><span style="font-family:"Cambria","serif"">
(2010)</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">which</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><i><span style="font-family:"Cambria","serif"">Consequence
of Sound</span></i><span class="apple-converted-space"><i><span style="font-family:"Cambria","serif";color:#454545"> </span></i></span><span style="font-family:"Cambria","serif"">called, “remarkably entertaining,” while</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><i><span style="font-family:"Cambria","serif"">Pitchfork</span></i><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">raved
that the album was a “ripper” and that Negahdari was “an obvious talent…whose guitar playing juts in and out of tracks like a jagged saw.”
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">After touring in support of</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Spells</span></i></b><span style="font-family:"Cambria","serif"">,
the group experienced a shakeup when original drummer Chris Hernandez left the band in 2011. The creative approach for Happy Hollows changed drastically from that point onward, looking towards synthesizers and drum machines to fill the rhythmic space. </span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Amethyst</span></i></b><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">is
a product of that newfound sense of sonic experimentation, incorporating synths and electronics but also staying true to their indie rock origins.<b><i> Amethyst</i></b></span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">was
recorded with producer Lewis Pesacov (Best Coast, Fools Gold) at Black Iris studios in Echo Park and Infrasonic Sound in Los Angeles. Happy Hollows is Sarah Negahdari (vocals, guitar), Charlie Mahoney (bass, synths) and Matthew Fry (guitar). Sarah Negahdari,
the front-woman of the band, is fresh off the road as the touring bassist for</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><span style="font-family:"Cambria","serif"">Silversun Pickups</span></b><span style="font-family:"Cambria","serif"">.<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><u><span style="font-family:"Cambria","serif"">Happy Hollows Tour Dates</span></u></b><span style="font-family:"Cambria","serif""><br>
July 24 Los Angeles, CA @ The Satellite </span><span style="font-size:13.5pt;font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">July 29 Long Beach, CA @ Fingerprint Records<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">August 17 Los Angeles, CA @ Echo Park Rising<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">For more information on Happy Hollows, contact:<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">PRESS HERE<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">212. 246.2640<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">Samara Shwidock //
</span><a href="mailto:samara@pressherepublicity.com"><span style="font-family:"Cambria","serif"">samara@pressherepublicity.com</span></a><span style="font-family:"Cambria","serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Samara Shwidock</span><span style="font-size:12.0pt;font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><a href="mailto:samara@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue">samara@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Cambria","serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif"">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">8105 West Third St.,<b><span style="color:#C00000"> </span></b>Los Angeles, CA 90048<b><span style="color:#C00000"> </span></b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif""> </span></i><a href="http://www.twitter.com/presshere"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue">www.twitter.com/presshere</span></i></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Click to view website:</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com/"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D;text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image002.jpg@01CE86D8.74DAD740" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"></span></a><o:p></o:p></p>
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