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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:18.0pt;line-height:106%;font-family:"Cambria","serif"">THE BLOODY BEETROOTS PREMIERE VIDEO FOR “OUT OF SIGHT” FEATURING PAUL MCCARTNEY & YOUTH ON MTV!<o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<b><u><span style="font-size:18.0pt;font-family:"Cambria","serif"">NEW ALBUM <i>HIDE</i> OUT SEPTEMBER 17<sup>TH</sup>
<o:p></o:p></span></u></b></p>
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<b><u><span style="font-size:18.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
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<b><span style="font-size:18.0pt;font-family:"Cambria","serif""><img width="624" height="416" id="Picture_x0020_4" src="cid:image007.jpg@01CE7C90.1245C420"></span></b><b><u><span style="font-size:18.0pt;font-family:"Cambria","serif""><o:p></o:p></span></u></b></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">Behind the scenes of the “Out of Sight” video shoot<o:p></o:p></span></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif";color:black"><o:p> </o:p></span></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">"Out of Sight" (which also features Youth) finds the old Beatle appealing to the stadium EDM crowd in a heavily thumping, airily melodic track on which he wails in his finest Little Richard
mode.” <b><i>– Rolling Stone.com<o:p></o:p></i></b></span></p>
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<span lang="EN" style="font-size:10.0pt;font-family:"Cambria","serif";color:black"><o:p> </o:p></span></p>
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<span lang="EN" style="font-size:10.0pt;font-family:"Cambria","serif";color:black">“McCartney does an admirable job shouting above Rifo’s synthy bombast, no mean feat.”
<b><i>– Vulture.com (included in weekly music roundup)<o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<b><i><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif"">"Out of Sight" works because Rifo doesn't make the brand of pure, upbeat progressive house that's most familiar to dance music festival mainstage audiences, but rather an intriguing blend of punk,
rock and dance.- <b><i>Huffington Post<o:p></o:p></i></b></span></p>
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<b><i><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F1F1F">“[Out of Sight] counters between soulful, blues crooning from the veteran vocalist over plaintive piano chords before exploding into the type of euphoric build and release you can imagine
a stadium full of kids losing their collective brains over.” <b><i>– MTV Buzzworthy<o:p></o:p></i></b></span></p>
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<b><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F1F1F"><o:p> </o:p></span></i></b></p>
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<span style="font-size:10.0pt;font-family:"Cambria","serif"">“It’s not your parents’ McCartney tune, but it’s bound to introduce a whole club-goin’, rave-lovin’ generation to the joys of Macca.”
<b><i>–Consequence of Sound<o:p></o:p></i></b></span></p>
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<b><i><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
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<i><span style="font-family:"Cambria","serif"">Tuesday, July 9<sup>th</sup>, 2013 –
</span></i><span style="font-family:"Cambria","serif"">King of punk rock dance music
<b>Sir Bob Cornelius Rifo</b>, better known as <b>The Bloody Beetroots</b>, has debuted the video for his latest single,
<b>“Out of Sight” featuring Paul McCartney & Youth </b>on <b>MTV</b> – </span><a href="http://www.youtube.com/watch?v=yhIPGuGUPl4"><b><span style="font-family:"Cambria","serif"">PRESS HERE</span></b></a><span style="font-family:"Cambria","serif""> to watch!
The video, directed by Charlie Lightening (P!nk, Arcade Fire, Bjork) who also directed the video for “Church of Noise,” sees The Bloody Beetroots in his natural habitat, rocking out and orchestrating a haunting choir - with an appearance by the legendary Paul
McCartney himself! The Bloody Beetroots will release the forthcoming album <b><i>HIDE</i></b> on
<b>September 17<sup>th</sup></b> (Ultra Music).</span><span style="font-family:"Calibri Light","sans-serif"">
</span><a href="http://smarturl.it/OutOfSightiTunes"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to purchase
<b>“Out of Sight”</b> on iTunes.<b><o:p></o:p></b></span></p>
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<span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">Sir Bob Cornelius Rifo, alias The Bloody Beetroots has always been an anomaly amidst the cocooned trends and coddled pedigrees of dance music. After fits and starts in Italian garage-punk bands,
Rifo launched The Bloody Beetroots in 2007 and over the next few years, he would win the support of electro house heavyweights Etienne de Crecy and Alex Gopher in Europe and Dim Mak’s Steve Aoki stateside. On Rifo’s watch, anything’s not only possible – but
from the sheer vastness of sounds and media that have materialized – probable as well. From the start Mr. Bloody Beetroot has been capable of seamlessly crossing genres, diving into everything from new wave to the primal screams of hardcore punk.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">His most recent collaborations include studio sessions with Youth and remixing Killing Joke, an opportunity very few are entitled to. After working closely with Dennis Lyxen from The Refused on
the single smash club record “Church of Noise,” Rifo developed an online community and cult following that embraces the freedom of art, speech and chaos – </span><a href="http://www.therealchurchofnoise.com/"><span style="font-family:"Cambria","serif";color:purple">www.therealchurchofnoise.com</span></a><span style="font-family:"Cambria","serif"">.
From one-man studio production to full live band shows with The Bloody Beetroots Live and DJ show touring as The Bloody Beetroots DJ set, Sir Bob Cornelius Rifo is a pioneer, reinventing the landscape of electronic music. Sir Bob Cornelius Rifo is currently
touring as The Bloody Beetroots LIVE – </span><a href="https://www.facebook.com/thebloodybeetroots/app_123966167614127"><span style="font-family:"Cambria","serif";color:purple">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> for upcoming
tour dates!</span><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt;line-height:106%;font-family:"Cambria","serif""><img border="0" width="624" height="416" id="Picture_x0020_3" src="cid:image008.jpg@01CE7C90.1245C420"></span></b><b><u><span style="font-size:18.0pt;line-height:106%;font-family:"Cambria","serif""><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt;line-height:106%;font-family:"Cambria","serif""><img border="0" width="624" height="416" id="Picture_x0020_2" src="cid:image009.jpg@01CE7C90.1245C420"></span></b><b><u><span style="font-size:18.0pt;line-height:106%;font-family:"Cambria","serif""><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">Behind the scenes of the “Out of Sight” video shoot<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<b><u><span style="font-size:18.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<a href="http://www.thebloodybeetrootsofficial.com"><span style="font-family:"Cambria","serif"">www.thebloodybeetrootsofficial.com</span></a><span style="font-family:"Cambria","serif"">
<o:p></o:p></span></p>
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<a href="http://www.twitter.com/bloodybeetroots"><span style="font-family:"Cambria","serif"">www.twitter.com/bloodybeetroots</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<a href="https://www.facebook.com/thebloodybeetroots"><span style="font-family:"Cambria","serif"">www.facebook.com/thebloodybeetroots</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<a href="http://www.youtube.com/BloodyBeetroots"><span style="font-family:"Cambria","serif"">www.youtube.com/BloodyBeetroots</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<a href="http://www.ultramusic.com"><span style="font-family:"Cambria","serif"">www.ultramusic.com</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif"">For more information on <b>The Bloody Beetroots,
</b>contact:<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif"">PRESS HERE<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif"">212.246.2640<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:center;line-height:normal">
<span style="font-family:"Cambria","serif"">Samara Shwidock // </span><a href="mailto:samara@pressherepublicity.com"><span style="font-family:"Cambria","serif"">samara@pressherepublicity.com</span></a><span style="font-family:"Cambria","serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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