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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:20.0pt;font-family:"Cambria","serif"">Happy Hollows Announce Sophomore Album
<i>Amethyst </i>Out July 30<sup>th</sup>! <o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:20.0pt;font-family:"Cambria","serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:20.0pt;font-family:"Cambria","serif""><img width="362" height="362" id="Picture_x0020_0" src="cid:image001.jpg@01CE4D78.6558DD60" alt="Amethyst album cover.JPG"></span></i><i><span style="font-size:20.0pt;font-family:"Cambria","serif""><o:p></o:p></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Amethyst
</span></i><span style="font-size:10.0pt;font-family:"Cambria","serif"">cover art<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-family:"Cambria","serif"">Friday, May 10<sup>th</sup>, 2013 –</span></i><span class="apple-converted-space"><i><span style="font-family:"Cambria","serif";color:#454545"> </span></i></span><span style="font-family:"Cambria","serif"">Los
Angeles outfit</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><span style="font-family:"Cambria","serif"">Happy Hollows</span></b><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">is
proud to announce the release of their sophomore album</span><span class="apple-converted-space"><b><span style="font-family:"Cambria","serif";color:#454545"> </span></b></span><b><i><span style="font-family:"Cambria","serif"">Amethyst</span></i></b><span style="font-family:"Cambria","serif"">,
due out</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><span style="font-family:"Cambria","serif"">July 30<sup>th</sup>
</span></b><span style="font-family:"Cambria","serif"">(Pesky Fruit Music).</span><span class="apple-converted-space"><b><span style="font-family:"Cambria","serif";color:#454545">
</span></b></span><b><i><span style="font-family:"Cambria","serif"">Amethyst</span></i></b><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">was recorded
with producer Lewis Pesacov (Best Coast, Fools Gold) at Black Iris studios in Echo Park and Infrasonic Sound in Los Angeles. Happy Hollows is Sarah Negahdari (vocals, guitar), Charlie Mahoney (bass, synths) and Matthew Fry (guitar). Sarah Negahdari, the front-woman
of the band, is fresh off the road as the touring bassist for</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><span style="font-family:"Cambria","serif"">Silversun Pickups</span></b><span style="font-family:"Cambria","serif"">.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">Happy Hollows started out their career as a garage-rock three piece, focusing on their live performances and playing anywhere they could, opening for the likes of Deerhoof, Besnard Lakes, and
Japandroids. The band then released their debut full length</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Spells</span></i></b><span style="font-family:"Cambria","serif"">
(2010)</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">which</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><i><span style="font-family:"Cambria","serif"">Consequence
of Sound</span></i><span class="apple-converted-space"><i><span style="font-family:"Cambria","serif";color:#454545"> </span></i></span><span style="font-family:"Cambria","serif"">called, “remarkably entertaining,” while</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><i><span style="font-family:"Cambria","serif"">Pitchfork</span></i><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">raved
that the album was a “ripper” and that Negahdari was “an obvious talent…whose guitar playing juts in and out of tracks like a jagged saw.”
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">After touring in support of</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Spells</span></i></b><span style="font-family:"Cambria","serif"">,
the group experienced a shakeup when original drummer Chris Hernandez left the band in 2011. The creative approach for Happy Hollows changed drastically from that point onward, looking towards synthesizers and drum machines to fill the rhythmic space. </span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><b><i><span style="font-family:"Cambria","serif"">Amethyst</span></i></b><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">is
a product of that newfound sense of sonic experimentation, incorporating synths and electronics but also staying true to their indie rock origins. The shimmering first single,
<b>“Endless,”</b> is brimming with a warm guitar hum, pulsing electronics, and a soaring chorus.
<b>“Galaxies,”</b> blasts off with intergalactic infectiousness, punctuated by immersive soundscapes, while
<b>“Hawaii” </b>coasts on idyllic melody and a danceable beat.</span><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545">
</span></span><b><i><span style="font-family:"Cambria","serif"">Amethyst</span></i></b><span class="apple-converted-space"><span style="font-family:"Cambria","serif";color:#454545"> </span></span><span style="font-family:"Cambria","serif"">is a must-add to
your summer playlist!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">Happy Hollows will be playing select dates with Nightmare Air on
<b>July 10<sup>th</sup></b> at <b>San Fransisco’s Café Du Nord </b>and <b>July 12<sup>th</sup></b> at
<b>Seattle’s Chop Suey</b>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-family:"Cambria","serif"">Tracklisting for
<i>Amethyst</i>:<o:p></o:p></span></u></b></p>
<p class="MsoListParagraphCxSpFirst" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Endless<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Amethyst<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Galaxies<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">4.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Chop Lifter<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">5.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Hawaii<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">6.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Stop the World<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">7.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Secret<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">8.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Count No Years<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">9.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Beside Me<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpLast" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-family:"Cambria","serif""><span style="mso-list:Ignore">10.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Cambria","serif"">Supernatural
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.25in"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif""><img width="624" height="468" id="Picture_x0020_2" src="cid:image002.jpg@01CE4D78.6558DD60" alt="New Image 1.JPG"></span><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-size:9.0pt;font-family:"Cambria","serif"">Credit: Josh Anderson<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.25in"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">For more information on Happy Hollows, contact:<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">PRESS HERE<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">212. 246.2640<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-left:.25in;text-align:center"><span style="font-family:"Cambria","serif"">Samara Shwidock //
</span><a href="mailto:samara@pressherepublicity.com"><span style="font-family:"Cambria","serif"">samara@pressherepublicity.com</span></a><span style="font-family:"Cambria","serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Samara Shwidock</span><span style="font-size:12.0pt;font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><a href="mailto:samara@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue">samara@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Cambria","serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif"">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">8105 West Third St.,<b><span style="color:#C00000"> </span></b>Los Angeles, CA 90048<b><span style="color:#C00000"> </span></b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif""> </span></i><a href="http://www.twitter.com/presshere"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue">www.twitter.com/presshere</span></i></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Click to view website:</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com/"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D;text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image003.jpg@01CE4D78.6558DD60" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"></span></a><o:p></o:p></p>
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