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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:24.0pt">“</span></u></b><b><u><span style="font-size:22.0pt">The Possession” Starring Matisyahu Debuts</span></u></b><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:22.0pt">#1 at Box Office</span></u></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt">Sam Raimi’s Horror Film Grosses Over $21 Million</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt">Over Labor Day Weekend</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt"><img width="425" height="312" id="Picture_x0020_2" src="cid:image001.png@01CD8AB0.F1B1C910" alt="Description: cid:image001.png@01CD8AAF.C5948FD0"></span></b><b><u><span style="font-size:18.0pt"><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center;text-indent:.5in"><i><span style="font-size:12.0pt">“‘The Possession’ is eerily enjoyable pulp” <b>– The New York Times</b></span></i><o:p></o:p></p>
<p class="MsoNormal" style="text-indent:.5in"><span style="font-size:12.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt">Los Angeles, CA--September 4<sup>th</sup>, 2012</span></i></b><span style="font-size:12.0pt">--<i><span style="color:black">Grammy</span></i><span style="color:black"> nominated recording artist <b>Matisyahu </b>made
his film debut this </span>past weekend with <span style="color:black">the August 31<sup>st</sup> release of </span>Sam Raimi’s <span style="color:black">Lionsgate horror film,</span> <b><span style="color:black">“The Possession.”
</span></b><span style="color:black">The film claimed the #1 spot at the Box Office this Labor Day Weekend grossing over 21 million dollars, opening to enthusiastic reviews and coming in ahead of films like
<i>Lawless</i>, <i>The Expendables 2</i> and <i>The Bourne Legacy</i>.</span><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Starring alongside Kyra Sedgwick and Jeffrey Dean Morgan, <b>Matisyahu </b>plays the role of Tzadok, a Jewish exorcist struggling to save the fate of a young girl possessed by an evil spirit trapped in a dibbuk
box. The film is based on a true story and its innovative twist on classic thrills greatly contributes to the film’s success. Watch <b>Matisyahu</b> in the trailer for <b><i>The Possession</i></b> <a href="http://www.youtube.com/watch?v=Sxo3Wib31uE"><span style="color:windowtext">HERE</span></a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:#1F497D"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Matisyahu’s</span></b><span style="font-size:12.0pt"> fourth studio album,<b><i> Spark Seeker</i></b>, which debuted in the Top 20, is out now<span style="color:#1F497D">. </span>He is on tour now through
the Fall. See a full list of tour dates here: <span style="color:#1F497D"><a href="http://www.matisyahuworld.com/"><span style="color:blue">www.matisyahuworld.com</span></a> <o:p></o:p></span></span></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt;color:#1F497D"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt">Purchase your tickets for “The Possession” on <u><a href="http://bit.ly/SMvSGm" target="_blank"><span style="color:windowtext;background:white">Fandango</span></a></u> or <u><a href="http://bit.ly/Rq8L2J" target="_blank"><span style="color:windowtext;background:white">MovieTickets.com</span></a></u></span></i></b><b><i><span style="font-size:10.0pt;color:#333333;background:white">
</span></i></b><b><i><span style="font-size:12.0pt">and receive the song "Searchin" FREE from Spark Seeker!<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:12.0pt"><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:12.0pt">Praise for Matisyahu in “The Possession”:</span></u></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red">“The movie is kind of stolen by the Hasidic rapper Matisyahu as the hip son of a rabbi who helps perform an exorcism to put that dybbuk back in his box.”
–<b><i>Los Angeles Times</i></b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red">“<a href="http://www.newsday.com/topics/Matisyahu"><span style="color:red;text-decoration:none">Matisyahu</span></a>, the Jewish rapper, is one of the film's
genuine bright spots as Tzadok, a twitchy, hip-hop Hasid from (where else?) Brooklyn.” <b><i>–Newsday</i></b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red">“The surprise performance in this came from Jewish rapper Matisyahu, who played Tzadok. Even though he is only in the end of the movie he became one of my
favorite characters as he selflessly helped the family in their situation.” <b><i>–Examiner.com</i></b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;color:red">“This one builds nicely toward two tripped-out final twists, and features the immensely agreeable Matisyahu as Tzadok, a street-wise Hasid who blends his
dad’s Old World wisdom with a little NYC hip-hop attitude.” <b><i>–Salon.com</i></b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt">For more on Matisyahu, contact Press Here:</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt">Gina Schulman//<span style="color:#1F497D"> <a href="mailto:gina@pressherepublicity.com"><span style="color:blue">gina@pressherepublicity.com</span></a> </span>or Janelle
Draper// <u><span style="color:blue"><a href="mailto:%20Janelle@pressherepublicity.com"><span style="color:blue">Janelle@pressherepublicity.com</span></a><o:p></o:p></span></u></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt">Tel: 323.556.9752<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Gina Schulman</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif"">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">8105 West Third St.,<b><span style="color:#C00000"> </span></b>Los Angeles, CA 90048<b><span style="color:#C00000"> </span></b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif""><a href="mailto:gina@pressherepublicity.com"><span style="color:windowtext">gina@pressherepublicity.com</span></a></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (212) 246-2640</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif""> <a href="http://www.twitter.com/presshere"><span style="color:blue">www.twitter.com/presshere</span></a></span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Click to view website:</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com/"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D;text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image002.jpg@01CD8AB0.F1B1C910" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"></span></a><o:p></o:p></p>
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