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<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial","sans-serif""><img width="120" height="96" id="Picture_x0020_1" src="cid:image001.jpg@01CD3518.15A9A8E0"></span><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif"">TOMS’ SPRING 2012 COLLECTION SHIMMERS WITH LENNY KRAVITZ
</span></b><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif"">AS GUEST CREATIVE DIRECTOR
<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif"">Rocker / Designer and<i> Hunger Games</i> Star Brings Bahamian Beat to
<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif"">the One for One Movement<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-family:"Arial","sans-serif"">May 18, 2012 (Los Angeles, CA</span></b><span style="font-family:"Arial","sans-serif"">) – When TOMS founder Blake Mycoskie met rock icon Lenny Kravitz in late
2010, they instantly struck a chord over a love of music and simple living. Whether crafting new songs from an airstream trailer in the Bahamas, or developing ideas for the One for One movement from a sailboat in Venice, CA, the two men shared an understanding
that big ideas can often flourish in subtle surroundings. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif"">This notion led to the creation of TOMS 2012 Spring Collection, now available at
</span><a href="http://www.TOMS.com"><span style="font-family:"Arial","sans-serif"">www.TOMS.com</span></a><span style="font-family:"Arial","sans-serif""> and retail stores nationwide, which was inspired by Kravitz’s one-of-a-kind-design aesthetic and his dedication
to creative and low-impact living. Working as guest creative director with Mycoskie and TOMS’ in-house design team, Kravitz helped infuse new TOMS styles with colorful woven prints, embroidered detailing, and even lyrics from his classic hit song,
<i>Let Love Rule</i>. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif"">Of the seemingly unexpected collaboration, TOMS Founder and Chief Shoe Giver
<a name="_GoBack"></a>Mycoskie said, “It was exciting and humbling to work with an icon like Lenny Kravitz and have the ability to share his story and inspiration through this season’s collection. It’s obvious that Lenny’s talent’s go way beyond music, and
we’re thrilled that we had a chance to collaborate with him on some really great TOMS.”<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif"">“Being a guest creative director for TOMS was an exciting collaboration,” said Lenny Kravitz. “I’ve been a longtime fan and admirer of the brand, not only for the quality of the product, but
also for their social message and commitment to providing shoes to people in need.“</span><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif"">No stranger to design, Kravitz founded his own company Kravitz Design Inc., in 2003. The firm’s most recent endeavors include the branding and creative direction
for the 47 story luxury condominium project <i>Paramount Bay </i>located in Miami, FL. Kravitz Design Inc. was also hired by French design icon Philippe Starck and Sam Nazarian to create the top floor and an exclusive bungalow for the second location of sbe’s
award-winning <i>SLS Hotels</i> brand, the <i>SLS Hotel at South Beach</i>, set to open later this year. Kravitz was asked by Philippe Starck to reinterpret a collection of six
<i>Mademoiselle</i><b> </b>armchairs (originally designed by Starck) exclusively for Kartell. The chairs were re-imagined and upholstered in a combination of fabrics chosen together with Starck and debuted at the Salone de Mobile in Milan, Italy in April 2012.
Kravitz Design also recently partnered with Flavor Paper to launch <i>Tropicalismo</i>, a unique collection of hand-screened wallpapers.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><u><span style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif"">Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race and class into a 20-year musical career, one which
revels in the influences of '60s and '70s soul, rock and funk. In that time, Kravitz has sold nearly 40 million albums worldwide and won four GRAMMY Awards. The artist’s multiple talents as a writer, producer and multi-instrumentalist have resonated through
nine studio albums into a timeless catalog. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif"">Lenny Kravitz recently released
<i>Black and White America</i>, a rock and funk-infused collection. He is currently out on a world tour, which will take him to stadiums and arenas across Europe and Russia this summer. Kravitz is also enjoying the success of his starring role in the feature
film box office smash, </span><a href="http://en.wikipedia.org/wiki/The_Hunger_Games_(film)"><i><span style="font-family:"Arial","sans-serif";color:windowtext;text-decoration:none">The Hunger Games</span></i></a><span style="font-family:"Arial","sans-serif"">,
playing Katniss' creative stylist, Cinna. Last December, Kravitz was honored with one of the highest cultural awards in France when he was made an Officer of the
</span><a href="http://en.wikipedia.org/wiki/Ordre_des_Arts_et_des_Lettres"><span style="font-family:"Arial","sans-serif";color:windowtext;text-decoration:none">Ordre des Arts et des Lettres</span></a><span style="font-family:"Arial","sans-serif""> by French
cultural minister Frederic Mitterrand in Paris. <i>Kravitz </i>is also lending his support for The UNICEF Tap Project to help the organization provide safe, clean water to children around the world<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">For more information, please visit<span class="apple-converted-space"> </span></span></b><span class="apple-converted-space"><span style="font-size:12.0pt"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.lennykravitz.com<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.twitter.com/lennykravitz"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:windowtext;text-decoration:none">www.twitter.com/lennykravitz</span></b></a><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.facebook.com/lennykravitz"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif";color:windowtext;text-decoration:none">www.facebook.com/lennykravitz</span></b></a><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:6.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify;text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About TOMS:</span></b><span style="font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created
TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Last year, TOMS evolved from a shoe company into the One for One company, and is now addressing an entirely new need in addition
to shoes through eyewear – helping give sight to people in need.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial","sans-serif""># # #<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif"">CONTACT:<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif"">Lenny Kravitz<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif"">Carleen Donovan @ Press Here
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif"">212-246-2640<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif"">carleen@pressherepublicity.com<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">Katie Leggett<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">PRESS HERE<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">138 West 25th Street 9th Fl<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">New York, NY 10001<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">p: 212.246.2640<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">f: 212.582.6513<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">e:
<a href="mailto:carleen@pressherepublicity.com"><span style="color:blue">katie@pressherepublicity.com</span></a><o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
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