First Act & Adam Levine Announce Redesign of Exclusive Instrument Series

[Carleen Donovan]

FIRST ACT & ADAM LEVINE LAUNCH A REDESIGN OF EXCLUSIVE INSTRUMENT SERIES
Adam Levine Designer Series Available Summer 2012 At A Store Near You

Boston, MA -- First Act Inc. and Adam Levine, lead vocalist and guitarist for multi-platinum GRAMMY winning pop band Maroon 5, continue their partnership and announce the redesign of the one of a kind signature series of musical instruments available this Summer at mass retailers.  Starting in this summer, more than a dozen musical products including acoustic and electric guitars, drums, accessories and more are scheduled to hit the shelves at Kmart, Kohl's, Sears, Target and other retailers.

2012 marks the 5th consecutive year First Act and Adam have worked together in creating a comprehensive line of musical instruments.  Each instrument or accessory was designed in conjunction with Adam.

[AL223_IP.jpg]Said Adam Levine, "I had a great experience collaborating with First Act on my signature guitar and now the opportunity to redesign this series of instruments and accessories. I am looking forward to launch of the product this month and for my fans to check out the line."
Adam's vast following is growing constantly, and includes loyal fans who have enjoyed his music over the years and those who have watched and tracked his recent success on the #1 NBC hit series The Voice.

"First Act is excited to continue our partnership with Adam. His enthusiasm and love for music align perfectly with our mission to encourage young players," said Jeff Walker, Executive Vice President of Business Development and Marketing at First Act.  "Adam's growing success lends for an ideal time to reintroduce his signature line so it will continue to empower and inspire the musicians of tomorrow."

The inspiration behind this program was sparked by Adam's own custom collection of First Act guitars. His proprietary body shape and impeccably crafted design is unlike any other guitar, and in true collaboration, it was designed to Adam's exact specifications.

Headquartered in Boston, MA, First Act is a lifestyle music brand enriching people's lives through all things musical.  First Act creates innovative, high-quality musical products with the end user in mind, designed to stimulate, entertain, and inspire. It's products range from a full line of instruments including entry level drum kits, guitars and band instruments sold in stores worldwide, and hand crafted guitars for professional musicians.

As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter of the band and a guitar player, Adam's talents give Maroon 5 their signature sound. His heartfelt ballads and pop anthems have become part of the fabric of this decade's music scene. Maroon 5 captured the first of three GRAMMY Awards as "Best New Artist" of 2005 and has gone on to release a series of top selling albums and singles. In September 2010, the band released their third studio album, Hands All Over , which  included the GRAMMY nominated hit songs "Misery" and "Moves Like Jagger." The track quickly climbed to the #1 spot on the Top 40 and Hot AC charts and quickly became one of 2011's top selling singles.  Maroon 5's fourth studio album, Overexposed, is set for release on June 26th. The album's first hit single "Payphone," featuring Wiz Khalifa, set a record for a group with 493k downloads in a single week.

In addition to his work with Maroon 5, band frontman Adam Levine joined the #1 NBC hit series The Voice as a coach in 2011. The show has been dominating the ratings and will return for a third season in the fall of 2012.

www.maroon5.com
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For more information on First Act, Inc., contact Amanda Shutts at 617.226.7913; AShutts at firstact.com
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