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<div style="text-align:center; margin:0" align="center"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="4"><span style="font-size:13.5pt"><b><br>
MYSPACE GOES ‘BACK FOR THE FIRST TIME’ WITH LUDACRIS AND FRIENDS</b></span></font></span></font></div>
<div style="text-align:center; margin:0" align="center"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="4"><span style="font-size:13.5pt"><b>Myspace and Hip Hop’s Biggest Names Explore
Ludacris’ Calculated Beginnings in a Myspace Music First</b></span></font></span></font></div>
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<p align="center"><img src="cid:3a3dda08-bd79-4058-8ba3-0357662effe1" width="407" height="226"></p>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">When
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Ludacris</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"> was still
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Chris Lova
</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Lova</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">, a popular radio DJ in Atlanta, he released an independent album called
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Incognegro</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> which included the hit single “What’s Your Fantasy.” The album was a complete
success and sold over 70,000 copies. What many don’t know is that this small independent album earned
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Ludacris</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> a seven-figure deal with
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Def Jam South</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">. The record company added four new tracks to
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Incognegro</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> and re-released it as
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Ludacris’</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> debut album,
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b><i>Back For The First Time</i></b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">.
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<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> </span></font></span></font></div>
<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Myspace</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">
sat down with </span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Ludacris</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> to learn more about his independent album with
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><i>Hard Work Pays Off: The Making of Ludacris’ Incognegro</i></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">.
</span></font><a href="https://myspace.com/discover/trending/2013/08/12/bud-light-music-first-hard-work-pays-off-the-making-of-ludacris-incognegro" target="_blank"><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><font color="windowtext"><b>PRESS
HERE</b></font></span></font></a><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> to check out the interview. The piece features Hip Hop’s biggest names like
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Chaka Zulu</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">,
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Scarface</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">,
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Curtis Daniel III</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt">,
</span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Sleepy Brown</b></span></font><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"> and more who were all
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">there for the conception of
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Incognegro</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">.
</span></font></span></font></div>
<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"> </span></font></span></font></div>
<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">“He literally would write all his music in the car or wherever it is he did it. And
he would only go in the studio when it was time to record. So he might be in there an hour and knock out three songs…” –
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Chaka Zulu</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">.
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<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"> </span></font></span></font></div>
<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">Breaking the lid on one of Hip Hop’s favorite artist and his first album,
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Myspace</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"> digs deep to uncover everything on
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Luda</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"> and
</span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Incognero</b></span></font><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt">.</span></font></span></font></div>
<div style="margin:0"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black"> </font></span></font></div>
<div align="center"><font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>Check out the interview
</b></span></font><a href="https://myspace.com/discover/trending/2013/08/12/bud-light-music-first-hard-work-pays-off-the-making-of-ludacris-incognegro" target="_blank"><font face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>HERE</b></span></font></a><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"><b>.</b></span></font></span></font><br>
<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font color="black" face="Arial,sans-serif" size="2"><span style="font-size:10pt"></span></font></span></font></div>
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Kasturi Shan <br>
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<div style="margin:0"><font face="Calibri,sans-serif" size="2"><span style="font-size:11pt"><font color="#C00000" face="Cambria,serif" size="2"><span style="font-size:10pt"><b>PRESS HERE </b></span></font><font face="Cambria,serif" size="2"><span style="font-size:10pt">(New
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<div style="margin:0"><font face="Calibri,sans-serif" size="2"><span style="font-size:11pt"><font color="#1F497D" face="Cambria,serif" size="2"><span style="font-size:10pt">138 W. 25</span></font><font color="#1F497D" face="Cambria,serif" size="-1"><sup>th</sup></font><font color="#1F497D" face="Cambria,serif" size="2"><span style="font-size:10pt"> St.,
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<div style="margin:0"><font face="Calibri,sans-serif" size="2"><span style="font-size:11pt"><font color="#1F497D" face="Cambria,serif" size="2"><span style="font-size:10pt">P: (212) 246-2640</span></font></span></font></div>
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