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<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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More Information, Please Contact: <o:p></o:p></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">Kelly Williams, Big Brothers Big Sisters of America<o:p></o:p></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">215-665-7795
</span><span lang="X-NONE"><a href="mailto:kelly.williams@bbbs.org"><span style="font-size:11.0pt;font-weight:normal">kelly.williams@bbbs.org</span></a></span><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal"><o:p></o:p></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">Carleen Donovan/ Angela Burke Press Here Publicity<o:p></o:p></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">212-246-2640
</span><span lang="X-NONE"><a href="mailto:Carleen@pressherepublicity.com"><span style="font-size:11.0pt;font-weight:normal">Carleen@pressherepublicity.com</span></a><span class="MsoHyperlink"><o:p></o:p></span></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal"><a href="mailto:Angela@pressherepublicity.com">Angela@pressherepublicity.com</a></span><span class="MsoHyperlink"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal"><o:p></o:p></span></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span class="MsoHyperlink"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">Corey Brewer, Tenth Street Entertainment<o:p></o:p></span></span></h2>
<h2 align="right" style="margin:0in;margin-bottom:.0001pt;text-align:right"><span class="MsoHyperlink"><span lang="X-NONE" style="font-size:11.0pt;font-weight:normal">212-334-3160
<a href="mailto:coreyb@10thst.com">coreyb@10thst.com</a><o:p></o:p></span></span></h2>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-family:"Times New Roman","serif"">Grammy Award Winning Artist EVE to Debut New Song as Part of Exclusive ‘Hip-Hop Homecoming’ Announcement at Big Brothers Big Sisters’ National
Mentoring Month Event<o:p></o:p></span></u></b></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif";color:black">WHAT:</span></b><span style="font-family:"Times New Roman","serif";color:black"> In honor of National Mentoring Month,
</span><span style="font-family:"Times New Roman","serif"">Grammy Award winning <span style="color:black">
recording artist EVE will announce her new partnership with Big Brothers Big Sisters, the nation’s largest non-profit youth mentoring organization. As part of the exclusive “hip-hop homecoming” appearance,
</span>EVE will <span style="color:black">debut her soon-to-be released single, “Make it Out this Town.” EVE is incorporating the overcoming-the-odds anthem in her support of Big Brothers Big Sisters’ fundraising and recruitment work.
</span>Big Brothers Big Sisters provides children in single-parent homes, low-income families, or households where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships. Studies
find the long-term mentoring model helps kids improve in school, their behavior and their self-esteem.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif"">WHEN & WHERE: Tuesday, January 22, 2013, 6 pm – 8 pm, Marriot Mayflower Renaissance, 1127 Connecticut Avenue NW Washington D.C.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif";color:black">The announcement will take place at a VIP pre-event reception the evening before
</span><span style="font-family:"Times New Roman","serif"">Big Brothers Big Sisters’
<i><span style="color:black">Mentoring Partners in Action: Successful Children and Safer Communities</span></i><span style="color:black"> forum.
</span>The first-time National Mentoring Month event will focus on how mentoring helps youth who are at high-risk of delinquency overcome adversity to succeed in school and life. The reception, sponsored by Lifetime TV will recognize former Little Brother
Josh Shipp, host of Lifetime’s Teen Trouble, and other Big Brothers Big Sisters alumni.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif";color:black">WHO:</span></b><span style="font-family:"Times New Roman","serif";color:black"> A 5-minute presentation will include Big Brothers Big Sisters of America President & CEO
<b>Charles Pierson; </b>Grammy award winning </span><span lang="EN" style="font-family:"Times New Roman","serif"">rapper-songwriter and actress,
<b>EVE;<o:p></o:p></b></span></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif";color:black">Miss America 2012
<b>Laura Kaeppeler</b>, whose father was incarcerated when she was a teen; and two-time Super Bowl Champion and former Little Brother
<b>Darrin Smith</b>, MBA.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Times New Roman","serif"">NOTE:
</span></b><span style="font-family:"Times New Roman","serif"">B-roll of EVE with Big Brothers Big Sisters mentors and mentees, including audio of her new single, will be available. Attendees must RSVP by noon, January 22, to
</span><a href="mailto:Carleen@pressherepublicity.com">Carleen@pressherepublicity.com</a><span style="font-family:"Times New Roman","serif"">.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-family:"Times New Roman","serif"">About Big Brothers Big Sisters</span></u></b><b><u><span style="font-size:10.0pt;font-family:"Times New Roman","serif""><br>
</span></u></b><span style="font-family:"Times New Roman","serif"">Big Brothers Big Sisters, the nation’s largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational
success; avoidance of risky behaviors; and higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”)
with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The first-ever Big Brothers Big Sisters Youth Outcomes Summary, released in 2012, substantiates that its mentoring programs have
</span><a href="http://www.bbbs.org/site/apps/nlnet/content3.aspx?c=9iILI3NGKhK6F&b=6470175&ct=11599799&notoc=1">proven, positive academic, socio-emotional and behavioral outcomes for youth</a><span style="font-family:"Times New Roman","serif"">, areas linked
to high school graduation, avoidance of juvenile delinquency and college or job readiness.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Times New Roman","serif"">Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with
strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 100-year history. With about 350 agencies across the country, Big
Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and family, staff and board members. Learn more at
</span><a href="http://www.bbbs.org/site/c.9iILI3NGKhK6F/b.5962335/k.BE16/Home.htm" target="_self">BigBrothersBigSisters.org</a><span style="font-family:"Times New Roman","serif"">.<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Carleen Donovan</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (212) 246-2640</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black"><a href="mailto:carleen@pressherepublicity.com"><span style="color:blue">carleen@pressherepublicity.com</span></a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black"> </span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(Los Angeles)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">8105 West Third St.,</span><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000"> </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">Los
Angeles, CA 90048</span><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000"> </span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (323) 556-9752 </span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
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