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<p class="MsoNormal"><span style="color:#1F497D"><img width="267" height="104" id="Picture_x0020_1" src="cid:image002.jpg@01CD6A75.5ADD8FC0" alt="Description: cid:image001.jpg@01CD6A78.20BB54A0"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:18.0pt;font-family:"Calibri","sans-serif"">MATISYAHU’S NEW Album <i>Spark Seeker<span class="apple-converted-space"><span style="color:#1F497D"> </span></span></i>Debuts
in the<span class="apple-converted-space"><span style="color:#1F497D"> </span></span>Top 20<span class="apple-converted-space"><span style="color:#1F497D"> </span></span>on the Billboard 200 Album Chart</span></u></b><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:17.0pt;font-family:"Calibri","sans-serif""> </span></b><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:16.0pt;font-family:"Calibri","sans-serif"">MATISYAHU Stars in NEW Lionsgate Film, “THE POSSESSION,” In Theatres August 31<sup>st</sup></span></u></b><span style="font-size:16.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><img width="319" height="319" id="_x0000_i1025" src="cid:image001.jpg@01CD6A70.4AC02440"><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">(photo credit: MaryMargaret Chambliss)</span></b><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">"Filled with sonic surprises and fresh directions- but retaining the positivity, spirituality and strive for self-realization
that have always been the reggae-rapper's mix – the 13 track set ushers in a new era." -<b>Billboard</b></span></i><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">“Complex, deeply spiritual, worldly, upbeat, at times pop and danceable, transcontinental and electronic, Spark Seeker grabs you.”- <b>Huffington
Post</b></span></i><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></b><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">“[Spark Seeker] keeps the lamps lit with the same breezy mix of rocksteady dub and Up With People positivity.”-</span></i><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></span><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Entertainment
Weekly<o:p></o:p></span></i></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">“[Spark Seeker] is a collaboration that delivers through angles, improvisation and Judaic philosophy. By these rituals and spiritual
deliveries, Matisyahu has created an album for the ears and for the hearts.”-</span></i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <b><i>Paste <a href="http://Magazine.com"><span style="color:windowtext;text-decoration:none">Magazine.com</span></a><o:p></o:p></i></b></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">"Even <span style="color:black;background:#F8F8F9">a casual hearing of his new album, Spark Seeker, makes it abundantly clear
that his Jewish identity is at the center of his art." -<span class="apple-converted-space"> </span><b>The Jewish Week</b></span></span></i><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";background:#F8F8F9"> </span></i></b><o:p></o:p></p>
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<p class="MsoNormal"><span class="apple-style-span"><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Los Angeles, CA—July 25, 2012—<b>Grammy nominated</b> </span></i></span><span class="apple-style-span"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">artist <b>Matisyahu’s</b> fourth
studio album, <b><i>Spark Seeker</i></b><span style="color:#1F497D">, </span>released on <b>July 17<sup>th</sup></b>, debuts at</span></span><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></span><span class="apple-style-span"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">No.</span></b></span><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></span><span class="apple-style-span"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">19
on the Billboard 200</span></b></span><span class="apple-converted-space"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span></b></span><span class="apple-style-span"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">chart</span></b></span><span class="apple-style-span"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">,</span></span><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></span><span class="apple-style-span"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">No.1
on the Reggae Chart,</span></b></span><span class="apple-converted-space"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></b></span><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">No.3 on the Independent Album
Chart<span class="apple-converted-space"> </span></span></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">and<span class="apple-converted-space"><b> </b></span><b>No. 7 on the Digital Album Chart<span class="apple-converted-space"> </span></b>this
week<span class="apple-style-span"><b>.</b></span><span class="apple-converted-space"> </span><span class="apple-style-span"> This is Matisyahu’s first studio album released independently via his own label, <b>Fallen Spark Records via Thirty Tigers/RED. </b>"For
my first studio release on my own label to do so well in its first week is a true testament to the loyalty of my fans. I have never been more proud of a record and to be able to finally share it with them and see their reaction on Facebook and Twitter has
been an incredible experience for me." </span><span class="apple-converted-space"><b> </b></span><span class="apple-style-span"><b>Matisyahu’s</b> fresh sound is gaining popularity and traction across the country. HOT AC and pop stations are starting to play
numerous tracks from the record, such as first single <b>“Sunshine”</b> and <b>“I Believe in Love.</b>”</span><span class="apple-converted-space"> </span><span class="apple-style-span"><b><i>ESPN </i></b>has chosen “<b>Sunshine”</b></span><span class="apple-converted-space"> </span><span class="apple-style-span">and
“<b>Live Like a Warrior</b>” as their Spotlight Songs for the month of July. Currently, “<b>Live Like a Warrior</b>” is</span><span class="apple-converted-space"> </span><span class="apple-style-span"><b>No. 1</b></span><span class="apple-converted-space"><b> </b></span><span class="apple-style-span">on
the</span><span class="apple-converted-space"><b> </b></span><span class="apple-style-span"><b>Reggae Single Chart</b></span><span class="apple-converted-space"> </span><span class="apple-style-span">and</span><span class="apple-converted-space"> </span><span class="apple-style-span"><b>“Sunshine”</b></span><span class="apple-converted-space"><b> </b></span><span class="apple-style-span">is
at</span><span class="apple-converted-space"><b> </b></span><span class="apple-style-span"><b>No. 2. “Live Like a Warrior”</b></span><span class="apple-converted-space"><b> </b></span>sold over<span class="apple-converted-space"> </span><b>20,000 copies</b><span class="apple-converted-space"> </span>this
week.</span><o:p></o:p></p>
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<p class="MsoNormal"><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Spark Seeker</span></i></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">, produced by<span class="apple-converted-space"> </span><b>Kool Kojak</b><span class="apple-converted-space"> </span>(Nicki
Minaj, Travis Barker, Ke$ha) is a 13-track album recorded in Los Angeles, New York and Israel with collaborators from around the world. The album showcases a lightness but carries on the tradition within Matisyahu’s music of socially conscious and spiritual
lyrics and themes. For those who have been questioning his new sound and appearance,<span class="apple-converted-space"> </span><b>Matisyahu</b><span class="apple-converted-space"> </span>explains within the record that everything in life, especially music,
exists in mixtures and blends. “Things are not as black and white as we would like to think. Not everything can be oversimplified."<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Matisyahu</span></b><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">will
also be starring in his first feature film, titled<span class="apple-converted-space"> </span><b><i>The Possession</i></b><span class="apple-converted-space"> </span>(Lionsgate) in theatres on August 31<sup>st</sup>, starring Kyra Sedgwick and Jeffrey Dean
Morgan. Matisyahu stars as Hassidic exorcist freeing a child from an evil spirit trapped in a Dibbuk box, known in the Kabbalah. Watch the trailer<span class="apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=0gBeG31fX40">HERE</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Fans can expect<span class="apple-converted-space"> </span><b>Matisyahu</b><span class="apple-converted-space"> </span>to announce in the coming weeks that he is going on
a country-wide College tour this October/November, making stops in over 40 cities. Currently,<span class="apple-converted-space"> </span><b>Matisyahu</b><span class="apple-converted-space"> </span>is on an extensive Summer tour with co-headliners Dirty Heads. </span><o:p></o:p></p>
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<p class="MsoNormal"><b><i><u><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Watch:</span></u></i></b><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">“Sunshine” music video- Press<span class="apple-converted-space"> </span><a href="http://www.vevo.com/watch/matisyahu/sunshine/USUQJ1200001#/watch/matisyahu/sunshine/USUQJ1200001">HERE</a></span></b><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">“Live Like A Warrior” on<span class="apple-converted-space"> </span><i>Jimmy Kimmel Live!-</i></span></b><span class="apple-converted-space"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";border:none windowtext 1.0pt;padding:0in;background:white"> </span></span><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";border:none windowtext 1.0pt;padding:0in;background:white">Press<span class="apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=_ImLT_zxiyM">HERE</a></span></b><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Matisyahu Performs LIVE for<span class="apple-converted-space"> </span><i>YouTube Presents</i>- Press<span class="apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=AcBEAWp7WR0&feature=relmfu">HERE</a></span></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="http://www.matisyahuworld.com">www.matisyahuworld.com</a></span><o:p></o:p></p>
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<p class="MsoNormal"><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">Remaining Tour Dates:</span></i></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">**Denotes date w/Dirty Heads</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">7/25 - Portland, ME - State Theatre **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">7/26 - Buffalo, NY - Town Ballroom **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">7/28 - Floyd, VA - Floydfest</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">7/29 - Randall's Island, NY - Catalpa Festival</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">7/30 - Pittsburgh, PA - Carnegie Music Hall of Homestead **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/4 - Grand Rapids, MI - The Orbit Room **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/5 - Detroit, MI - Fillmore Auditorium **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/7 - Chicago, IL - The Congress Theatre **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/8 - Milwaukee, WI - The Rave **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/9 - Minneapolis, MN - First Ave **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/12 - Des Moines, IA - Simon Estes Amphitheatre **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/14 - Houston, TX - Cynthia Woods Pavilion *Supporting Sublime</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/15 - Dallas, TX - Gexa Energy Pavilion *Supporting Sublime</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/16 - St. Louis, MO - Verizon Wireless *Supporting Sublime</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/18 - Raleigh, NC - Lincoln Theatre Outdoors **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/19 - Charlotte, NC - The Fillmore **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/20 - Norfolk, VA - Norva Theatre **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/21 - Glen Allen, VA - Innsbrook Pavilion **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/22 - Chattanooga, TN - Track 29 **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/23 - Atlanta, GA - Masquerade Park **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/25 - Myrtle Beach, SC - House of Blues **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/27 - Mobile, AL - Soul Kitchen **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">8/29- Jacksonville, FL- Florida Theatre**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/1- Tampa, FL- Vinoy Park**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/4- Austin, TX- Austin Music Hall**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/5 -Tulsa, OK -Cain’s Ballroom **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/6 - Council Bluffs, IA - Harrah’s Casino at Stir Cove **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/8- Denver, CO- Fillmore Auditorium**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/9 - Aspen, CO - The Belly Up **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/10- Salt Lake City, UT- The Rail**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/11 - Albuquerque, NM - The Sunshine Theatre **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/12 - Tempe, AZ - The Marquee **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/15 - Las Vegas, NV - Hard Rock Hotel Pool Stage **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/22 - Portland, OR - Crystal Ballroom **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/23- Seatte, WA- The Moore Theatre**</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/26 - Boise, ID - Knitting Factory **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/27 - Lake Tahoe, CA - Montbleu **</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">9/29- Mountain View, CA- Shoreline Amphitheatre</span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">For more on Matisyahu, please contact Press Here:<br>
Gina Schulman ** Janelle Draper<br>
<a href="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a> ** <a href="mailto:janelle@pressherepublicity.com">janelle@pressherepublicity.com</a></span></i></b><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> </span></i></b><o:p></o:p></p>
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