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<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><img width="215" height="85" id="Picture_x0020_1" src="cid:image001.jpg@01CCAF7A.BF478CB0"></span></b><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Century Gothic","sans-serif"">The Roots Announce the Release of the “undun” App This Thursday, December 1<sup>st</sup><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif"">New Album
<u>undun</u> to be Released December 6<sup>th</sup><o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif"">The Roots Set to Perform Series of Dates at New York City’s Highline Ballroom on November 29<sup>th</sup>, 30<sup>th</sup>
and December 5<sup>th</sup><o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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</v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_s1027" type="#_x0000_t75" alt="the-roots-undun-press-release" style='position:absolute;left:0;text-align:left;margin-left:1.5pt;margin-top:2.5pt;width:171pt;height:155.25pt;z-index:1;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:text'>
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</v:shape><![endif]--><![if !vml]><img width="228" height="207" src="cid:image003.jpg@01CCAF7A.BF478CB0" align="left" hspace="12" alt="the-roots-undun-press-release" v:shapes="Picture_x0020_1"><![endif]><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">The
Roots</span></b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> are set to debut a new
<b>App</b> on <b>December 1st</b> as a companion piece to their new album <b><u>undun</u></b> (<b>Island Def Jam</b>), out
<b>December 6th</b>. Through the use of photos, lyrics, a series of interviews and music video vignettes, the app provides an immersive experience that elucidates the life and times of one Redford Stephens (1974-1999), whom the album is based, a complex youth
who struggles to definite himself within a troubled inner city milieu and dies in the process.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">undun</span></u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> marks the first conceptually- based album from
The Roots and quickly reaffirms the creativity of the outfit that are notorious for pushing the envelope. The album’s first single “<b>Make My</b>” featuring
<b>Big K.R.I.T</b>. was released <b>November 1<sup>st</sup></b> on <b>iTunes</b> which
<b><u>Billboard</u></b> praised, “the musicality of the veteran group shines bright.” Through the use and emotives and Redford Steven’s internal dialogues, the album is an existential re-telling of his short life, seeking to illustrate the intersection of free
will and prescribed destiny as it plays out ‘on the corner’. Utilizing a reverse narrative arc, the album begins as the listener finds Redford disoriented—postmortem—and attempting to make sense of his former life. As he moves through its pivotal moments he
begins to deconstruct all that has led to his (and our own) coming <i>undun. <o:p>
</o:p></i></span></p>
<p class="MsoNormal" style="text-align:justify"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">TRACKLISTING:<o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">1. Dun
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">2. Sleep
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">3. Make My feat. Big K.R.I.T. & Dice Raw
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">4. One Time feat. Phonte & Dice Raw
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">5. Kool On feat. Greg Porn & Truck North
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">6. The OtherSide feat. Bilal Oliver & Greg Porn
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">7. Stomp feat. Greg Porn
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">8. Lighthouse feat. Dice Raw
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">9. I Remember
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">10. Tip The Scale feat. Dice Raw
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">11. Redford (For Yia-Yia & Pappou)
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">12. Possibility (2nd Movement)
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">13. Will To Power (3rd Movement)
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">14. Finality (4th Movement)<i><o:p></o:p></i></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">In addition to the release of their new album and App, The Roots are also set to perform a series of dates in
<b>New York City</b> at the <b>Highline Ballroom</b> <b>November 29<sup>th</sup>, 30<sup>th</sup></b> and
<b>December 5<sup>th</sup></b>. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">For more information on The Roots, please go to
</span><a href="http://www.TheRoots.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.TheRoots.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><u><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">About Treemo Labs<o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Seattle-based and founded in 2005, Treemo Labs provides the most robust mobile apps publishing platform with integrated social media, social
networking, location services and gaming powered by advanced, web-based, content management tools. Treemo Labs has built and manages apps for some of the biggest brandsin the world, including: 60 Minutes, CBS News, 48 Hours, RIck Steves, CNET, Big Brother,
The Source, Survivor, Nirvana Nevermind (video app) and Smiley Central. For more information, visit
</span><a href="http://www.treemolabs.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">www.treemolabs.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""> <</span><a href="http://www.treemolabs.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">http://www.treemolabs.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">></span><span style="font-size:10.0pt">
.</span><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">###<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">FOR MORE INFORMATION PLEASE CONTACT:<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Carleen Donovan/ Natalie Sawyer Gabe Tesorio<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Press Here Publicity Island Def Jam<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">212.246.2640 212.445.3632<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><a href="mailto:carleen@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">carleen@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
</span><a href="mailto:Gabriel.Tesoriero@umusic.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">Gabriel.Tesoriero@umusic.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><a href="mailto:natalie@pressherepublicity.com"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">natalie@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.0pt;font-family:"Century Gothic","sans-serif"">
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">Carleen Donovan<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">PRESS HERE<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">138 West 25th Street 9th Fl<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">New York, NY 10001<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">p: 212.246.2640<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">f: 212.582.6513<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">e: carleen@pressherepublicity.com<o:p></o:p></span></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">----->For downloadable photos, press kits, releases, bios & tour dates go to our website
(all info in the "current roster" section): <br>
<a href="http://www.pressherepublicity.com"><span style="color:#595959">http://www.pressherepublicity.com</span></a>
<br>
<a href="http://www.twitter.com/presshere"><span style="color:#595959">http://www.twitter.com/presshere</span></a>
<o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
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