Karmaloop and eMuze's Verge Campus Tour Rocks Universities

Carla Senft carla at pressherepublicity.com
Mon May 13 15:53:48 CDT 2013


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Karmaloop and eMuze's Verge Campus Tour Spring 2013(tm) Sponsored by Neff Headwear Rocks Universities with Unforgettable Sold-Out Shows Headlined By Kendrick Lamar and Steve Aoki

Surprise Performances By J. Cole, Young Jeezy, Big Boi, Krewella and Schoolboy Q

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"What do music, fashion and entrepreneurship have in common? Quite a bit, actually, if you happen to attend Karmaloop and eMuze's Verge Campus Tour Sponsored by Neff Headwear." - USA TODAY

"Smoke, sweat and a sea of thousands filled University of Buffalo's Alumni Arena...the night served as a massive crescendo, with each performance adding to the unbearable energy. As the night progressed, the crowd grew and fans filled the entire floor and the stands to enjoy this stop on Karmaloop and eMuze's Verge Campus Tour." - The Spectrum (University of Buffalo)
"The experience was a memorable one. The Verge Campus Tour definitely left its mark on campus and will have students buzzing for a while." - Fairfield Mirror (Fairfield University)


"The crowd's intensity was at an all-time high on a night that included stage dives, cakes to the face and water splashing all over the place. 'I've never seen anything like this in my life. It's probably one of the best concerts I've ever been to." - The Lantern (Ohio State University)

(Boston, MA- May 10, 2013) - The dust is settling at universities across the country now that the sold-out Karmaloop and eMuze's VERGE CAMPUS TOUR SPRING 2013(tm) Sponsored by Neff Headwear has officially come to a close. Streetwear e-retailer and media juggernaut Karmaloop.com<http://www.karmaloop.com/> and newly-launched online media technology company eMuze.com<http://www.emuze.com/> stormed college campuses this spring with their highly anticipated VERGE CAMPUS TOUR SPRING 2013. Headlined by the hottest MC of 2013, Kendrick Lamar, as well as the legendary Grammy-nominated DJ and producer Steve Aoki, (with support from post-R&B, futuristic funk-punk musical force Bad Rabbits and Hype Machine staple 5 & A Dime), the VERGE CAMPUS TOUR immediately turned into one of the most sought-after campus events of the year. Signs that things were heating up came early when an expected crowd of 3,000 at Florida State University turned into 12,000 people in attendance. The VERGE CAMPUS TOUR was such a hot ticket that some very special guests like Macklemore and Kelly Rowland showed up to see what all the buzz was about. J. Cole, Young Jeezy, Big Boi, Krewella and Schoolboy Q surprised crowds with impromptu performances.
PRESS HERE<http://www.youtube.com/watch?v=vteWrYD49QI> to watch Karmaloop CEO Greg Selkoe, Kendrick Lamar and Stevie Aoki chat about the tour and then be sure to check out the week-by-week video re-caps of all the craziness:
Week 1<http://www.youtube.com/watch?v=7rfeuRlx6Lw> * Week 2<http://www.youtube.com/watch?v=n5yFdch-QD8> * Week 3<http://www.youtube.com/watch?v=NDXIFW5wPQU> * Week 4<http://www.youtube.com/watch?v=6eYfoRjeT8M>

The VERGE CAMPUS TOUR was not only a hub to expose students to emerging and eclectic cutting edge entertainment and fashion, but also a showcase of top-tier technology and the business behind it. During the day, the VERGE CAMPUS TOUR  promoted education, entrepreneurship, technology, creativity, fashion and entertainment through its Brand Village, where students were given the opportunity to engage with representatives and test products from sponsors. The Brand Village was be interactive and featured fashion brands, live artists, presentations, new technology, and music.

Karmaloop founder and CEO Greg Selkoe had this to say about the incredible success of the tour, "Karmaloop with their partner eMuze has once again brought together the latest and the best.  Who but Karmaloop could bring arguably the biggest name in hip-hop right now together with one of the most well-known DJs in the world? Karmaloop has always been about the cutting edge, whether it is selling 200 million dollars worth of the hottest streetwear, garnering millions of video views on their online video platform Karmalooptv.com or launching new sites and clothing lines.  Verge Campus is just a natural extension of Karmaloop's position in the center of verge culture."

eMuze and Verge Campus Founder & CEO Brett Segall adds, "When eMuze was in the early process of creating the Verge Campus Tour, we wanted to find a way to represent the convergence of different styles, different genres and essentially different worlds, in an exciting and engaging way. eMuze.com<http://eMuze.com> and our Verge Campus attempt to embody this and we found it to be a perfect fit with Karmaloop. We're thrilled with the reception that our Verge Campus Tour has had and couldn't be more excited to continue the Tour for years to come."

The VERGE CAMPUS TOUR was produced by Articulate Entertainment in association with Karmaloop.com and eMuze. Premier active streetwear and lifestyle clothing brand Neff Headwear (one of Karmaloop's most popular brands) provided t-shirts as the official merchandise for the tour. Additional cutting-edge sponsors included: G-Form, a revolutionary technology company that develops the most advanced protective gear for athletes and consumer electronics, Creative Recreation, an exciting boutique sneaker brand out of LA featuring fashionable and sought after leisure footwear, and Mazda, who continues to push the boundaries of automotive engineering to redefine the future of the automobile.


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About Karmaloop.com

Founded by Greg Selkoe in 2000 with headquarters in Boston, MA and offices internationally, Karmaloop.com<http://www.karmaloop.com/> is one of the world's largest and most respected online retailers in Streetwear with over eight million unique visitors monthly to its family of sites.  The company is anchored by its multi-platform retail website that sells over 500 men's and women's brand to loyal "Verge Culture" customers, and a lifestyle network that is a hub for current and original video and blog content.  Karmaloop Inc. owns and operates Karmaloop.com, KarmaloopTV.com, MissKL.com, PLNDR.com, Kazbah.com, BoylstonTradingCo.com, Brick Harbor and Karmaloop EU.



About eMuze

eMuze, LLC is a media technology company headquartered in Boston, MA. eMuze recently launched its core, flagship online platform, eMuze Connect (www.emuze.com<http://www.emuze.com>), which allows you to discover and share the content you love from your favorite artists and entertainers. Whether you are a fan of music, film, comedy, sports, fashion or art, eMuze simplifies your search through the power of social media, collecting all of the music, videos, photos and statuses you care about in all in one place. eMuze empowers you - the fan, curator and trendsetter - with the ability to break artists and entertainers you're passionate about and share them and their content with others. eMuze owns and operates eMuze Connect (www.emuze.com<http://www.emuze.com>); Verge Campus, a national Marketing and Brand Rep Program; the Verge Campus Tour; and CMDY.com<http://www.cmdy.com/> , an online comedy-focused discovery platform.



About Neff Headwear

Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select action sports retailers. They also make Neff Vision and Neff Time lines unique collections of stylish higher end sunglasses and watches. Neff collaborates with household names such as Snoop Dogg, Deadmau5, and Scarlett Johansson.



For media inquiries for Karmaloop and eMuze's Verge Campus Tour Spring 2013, please contact:
Press Here
212 246 2640
Carla Senft
carla at pressherepublicity.com<mailto:carla at pressherepublicity.com>


For Karmaloop inquires, please contact:

Maxwell H. Zotz

Karmaloop Rep Manager/ Lifestyle Marketing

Max.Zotz at Karmaloop.com<mailto:Max.Zotz at Karmaloop.com>

(339)-933-2811



For eMuze and Verge Campus Tour inquiries, please contact

Brett Segall

eMuze Founder & CEO

617-838-4800

bsegall at eMuze.com<mailto:bsegall at eMuze.com>




Carla Senft
PRESS HERE (New York)
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P: (212) 246-2640
Carla at pressherepublicity.com<mailto:Carla at pressherepublicity.com>

PRESS HERE (Los Angeles)
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P: (323) 556-9752

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