KARMALOOP's Verge Campus Tour with Kendrick Lamar and Steve Aoki Kicks Off April 4th

Fri Mar 29 11:42:04 CDT 2013

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KENDRICK LAMAR and STEVE AOKI  Headline Karmaloop's Verge Campus 2013 Spring Tour

Powered by eMuze & Sponsored by Neff Headwear is set to Kick Off April 4th

with support from BAD RABBITS and 5 & A DIME

[Verge Campus Tour Final Admat-lr.JPG]

(Boston, MA- March 22, 2013) - Streetwear e-retailer and media juggernaut Karmaloop.com, in partnership with newly-launched online media technology company eMuze, is storming college campuses this spring with their highly anticipated VERGE CAMPUS TOUR 2013(tm) Sponsored by Neff Headwear, without a doubt one of the most sought-after campus events of the year. Hitting 27 universities nationwide throughout April and early May, the Verge Campus Tour will be headlined by the hottest MC of 2013, Kendrick Lamar, as well as the legendary Grammy-nominated DJ and producer Steve Aoki, with support from up and coming artists Bad Rabbits and 5 & A Dime. The full list of tour dates is below.

The Verge Campus Tour is not only a hub to expose students to emerging and eclectic cutting edge entertainment and fashion, but also a showcase of top-tier technology and the business behind it. During the day, Verge Campus Tour will promote education, entrepreneurship, technology, creativity, fashion and entertainment through its Brand Village, where students are given the opportunity to engage with representatives and test products from sponsors. The Brand Village will be interactive and feature fashion brands, live artists, presentations, new technology, and music. Each night, students will gather to witness performances by music's most-talked-about acts on the verge: Top Dawg Entertainment's platinum-selling hip hop lyricist Kendrick Lamar and Dim Mak Records Founder & Electro House artist Steve Aoki.  The Verge Campus Tour will be supported by post-R&B, futuristic funk-punk musical force of Bad Rabbits as well as the unique blend of EDM and Top 40 sounds of producer and Hype Machine staple 5 & A Dime.

Karmaloop founder and CEO Greg Selkoe had this to say about the highly anticipated college blitz: "Karmaloop has always been about the cutting-edge and eclectic from clothing to music to technology and once again we have shown our unrivalled connection and influence within the culture we serve by bringing together two of the biggest performers in Hip-Hop and EDM respectively for this tour. Only Karmaloop could pull this off and we are thrilled to continue to lead the way and to be working with such amazing talent as Kendrick and Steve". He went on to add "Our collaboration with exciting young companies like eMuze (powering the tour) who are innovating in the entertainment space, and Neff Headwear (lead sponsor) who are a fashion pioneer in the streetwear world are two more examples Karmaloop's association with the most powerful cultural influencers."

The Verge Campus Tour will be produced by Articulate Entertainment in association with Karmaloop.com and eMuze. Additionally, each campus will get a dose of the premier active streetwear and lifestyle clothing brand Neff Headwear (one of Karmaloop' most popular brands) who's collaborative tour t-shirts will serve as the official merchandise for the tour. Additional cutting-edge sponsors include G-Form, a revolutionary technology company that develops the most advanced protective gear for athletes and consumer electronics Creative Recreation an exciting boutique sneaker brand out of LA featuring fashionable and sought after leisure footwear and Chattermob, a new DIY market research tool that provides businesses with an affordable and convenient way to reach their target and in turn receive real-time insight. And lastly, Mazda has joined the tour, as they continue to push the boundaries of automotive engineering to redefine the future of the automobile!

The Verge Campus Tour will kick off April 4th in Boca Raton, FL and will close May 4th in Watertown, NY. Almost all dates have sold out in advance.

About Karmaloop.com

Founded by Greg Selkoe in 2000 with headquarters in Boston, MA and offices internationally, Karmaloop.com is one of the world's largest and most respected online retailers in Streetwear with over eight million unique visitors monthly to its family of sites.  The company is anchored by its multi-platform retail website that sells over 500 men's and women's brand to loyal "Verge Culture" customers, and a lifestyle network that is a hub for current and original video and blog content.  Karmaloop Inc. owns and operates Karmaloop.com, KarmaloopTV.com, MissKL.com, PLNDR.com, Kazbah.com, BoylstonTradingCo.com, Brick Harbor and Karmaloop EU.

About eMuze

eMuze, LLC is a media technology company headquartered in Boston, MA. eMuze recently launched its online platform, eMuze Connect (www.emuze.com), which allows you to discover and share the content you love from your favorite artists and entertainers. Whether you are a fan of music, film, comedy, sports, fashion or art, eMuze simplifies your search through the power of social media, collecting all of the music, videos, photos and statuses you care about in all in one place. eMuze empowers you - the fan, curator and trendsetter - with the ability to break artists and entertainers you're passionate about and share them and their content with the world. eMuze owns and operates eMuze Connect (www.emuze.com); Verge Campus, a national Marketing and Brand Rep Program; CMDY.com, an online comedy-focused discovery platform; and the Verge Campus Tour.

About Kendrick Lamar
Balancing the harsh realities of growing up in Compton with his father's eclectic, escapist taste in music, Kendrick Lamar's own influences, ranging from the Isley Brothers to Tha Dogg Pound, helped shape his early output of three independent studio albums, earning the young emcee praise from hip hop vets such as Dr. Dre, Snoop Dogg, Nas, Lil Wayne, The Game, & Scott Storch.  Lamar's October 2012 major label release, good kid, m.A.A.d city, debuted at #2 on the US Billboard 200 chart and showcased an impressive lineup of producers (Pharrell, Just Blaze, T-Minus) and features (Drake, Dr. Dre, Jay Rock).  The album was met with universal acclaim and to date has earned a Gold Certification from the RIAA.

About Steve Aoki

Steve Aoki, Founder of Dim Mak Records and the label head behind many influential artists (Bloc Party, The Bloody Beetroots, The Gossip), has established himself as a pivotal player in entertainment over the past 15 years.  As an Event & Nightclub Promoter, Aoki spawned several residencies in his home of Southern California, which saw legendary debut performances from artists such as Lady Gaga, Skrillex, M.I.A., and Justice.  In addition to remixing some of music's biggest names (Michael Jackson, Duran Duran, The Killers, Weezer) and averaging nearly 250 tour dates worldwide per year, Aoki released his star-studded debut album Wonderland (Will.I.Am, Rivers Cuomo, Lil Jon, LMFAO, Travis Barker) to critical acclaim, earning a spot on the iTunes Top 10 the day of its release as well as a 2013 Grammy Nomination for Best Dance Album.

About Neff Headwear

Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select action sports retailers. They also make Neff Vision and Neff Time lines unique collections of stylish higher end sunglasses and watches. Neff collaborates with household names such as Snoop Dogg, Deadmau5, and Scarlett Johansson.

Karmaloop's Verge Campus Tour 2013 Tour Dates:

April 4                   Florida Atlantic University  Boca Raton, FL*+

April 5                   Private  Atlanta, GA*

April 6                   Georgia State University  Atlanta, GA*

April 7                   Florida State  Tallahassee, FL*+

April 9                   University of Central Flordia  Orlando, FL

April 10                U. of N. Carolina-Charlotte  Charlotte, NC*

April 11                Ohio State University  Columbus, OH

April 12                Oakland University  Rochester Hills, MI

April 13                Ohio University (#fest)  Athens, OH

April 14                University of Buffalo  Buffalo, NY

April 17                St. Louis University  St. Louis, MO

April 18                Kent State University  Kent, OH+

April 19                UConn  Storrs, CT+

April 20                Private  Wellesley, MA**

April 21                U. of Massachusetts Lowell  Lowell, MA

April 22                Penn. State University  State College, PA*

April 23                Private  Fairfax, VA*

April 24                Duke University  Durham, NC+

April 25                William & Mary  Williamsburg, VA*

April 26                Central CT State  New Britain, CT

April 27                SUNY Cortland  Cortland, NY

April 28                Private  Waltham, MA*

April 29                University of Delaware  Newark, DE*

April 30                North Carolina A&T  Greensboro, NC*

May 1                    Fairfield University  Fairfield, CT*+

May 3                    Private  Ithaca, NY*

May 4                    SUNY Jefferson Watertown, NY*

*Kendrick Lamar ONLY

**Steve Aoki Only

+ CLOSED TO THE GENERAL PUBLIC

For media inquiries for Karmaloop's Verge Campus Tour 2013, please contact:
Press Here
212 246 2640
Carla Senft
carla at pressherepublicity.com<mailto:carla at pressherepublicity.com>

Karmaloop contact:

Maxwell H. Zotz

Karmaloop Rep Manager/ Lifestyle Marketing

Max.Zotz at Karmaloop.com<mailto:Max.Zotz at Karmaloop.com>

(339)-933-2811

Carla Senft
PRESS HERE (New York)
138 W. 25th St., 9th Floor, New York, NY 10001
P: (212) 246-2640
Carla at pressherepublicity.com<mailto:Carla at pressherepublicity.com>

PRESS HERE (Los Angeles)
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P: (323) 556-9752

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