Myspace Launches with Ryan McGinley Video Spot!

[Jennie Boddy]

For Immediate Release
June 12, 2013
[cid:image001.png at 01CE67A3.BC4D5D40]
MYSPACE COLLABORATES WITH RYAN MCGINLEY TO CELEBRATE THE LAUNCH OF NEW PLATFORM

[http://cms.myspacecdn.com/cms/x/13/24/launch_bg_3.gif]


New Spot Featuring RiFF RAFF, Charli XCX, Sky Ferreira, Pharrell Williams,Trash Talk And More


Embed:

<iframe width="900" height="506" src="https://new.myspace.com/play/video/this-is-myspace-109345530" frameborder="0" allowtransparency="true" allowfullscreen></iframe>

Los Angeles, CA, June, 12, 2013 - Today Myspace, a platform for the creative community is being launched by...the creative community. The platform was informed and designed to serve a growing group of innovators by giving them the tools to create and broadcast their work through the social web. To celebrate the public launch, Myspace invited a group of those artists to hang out for a few days with renowned photographer Ryan McGinley. The result is an electric clip that serves as Myspace's introductory calling card.

The spots features various emerging and established artists getting together to bring back Myspace, including Pharrell Williams, Kenna, Mac Miller, Erin Wasson, Ciara, Sky Ferreira, Trash Talk, CHARLI XCX, Daniel Romano, RiFF RAFF, Terry Kennedy, Chance the Rapper, ScHoolboy Q, Zedd, Ryan Hemsworth, Iggy Azalea, DIIV, The Dough Rollers, Hit-Boy, and Scott Vener. It was detonated via social media earlier this morning by that same group plus Justin Timberlake, who is also co-owner of the new site.

Myspace's story has always been centered on its people. So it was only right to credit them at the end of the spot - something no other commercial has ever done. There are no tag lines and no slogans. Myspace is loathe to throw more rubbish on that heap. Instead, Myspace is utilizing an oft-heard shout out, "Check us out on Myspace," which, even as few as three years ago, were the words that ended the majority of touring bands' sets after the final song was played.


Starting today, the new Myspace is officially available at www.myspace.com<http://www.myspace.com/>. Profiles from Classic Myspace have been upgraded to the new platform, so that members can log in using Classic Myspace, Facebook, or Twitter account credentials and access their content and connections easily.


This is Myspace. Welcome to the neighborhood.


Embed code:

<iframe width="900" height="506" src="https://new.myspace.com/play/video/this-is-myspace-109345530" frameborder="0" allowtransparency="true" allowfullscreen></iframe>

The rope has dropped. The doors are open.
The party has begun.



Millions of musicians, artists, filmmakers, designers and curators are making their way to the new Myspace. Start connecting with them and channel an ever-widening stream of culture, creativity and sound directly to your eyes and ears.



Myspace Credits:
Chief Creative Officer: Eric Tilford and Keith Tilford
Creative Director/Art Director: Marshall Rake
Associate Creative Director/Copywriter: Gregory Shadwick
Designer: Jesse Merrell
Executive Producer: Lalita Koehler
Associate Producer: Rachel Chapman

Marketing: Christian Parkes
VP Brand Development: April Thrun
Music Supervisor: Scott Vener
Myspace Graphics: Jason Yeh, Eugene Art Seo
Myspace Artist Relations: Roslynn Cobarrubias, Lisette Paulson, Randy Nangpi, Lisa Binkert
Myspace collaborators: Duy Nguyen, Kevin Bennet, Jason Cosgrave, Todd Mumford
Director: Ryan McGinley

Editorial Company: Rock Paper Scissors

Editor: Damion Clayton
Assistant Editor: Will Butler
Executive Producer: Carol Lynn Weaver
Producer: Kendra Desai

Post Facility: A52
Telecine/Online Artist: Paul Yacono
Executive Producer: Megan Meloth
Producer: Terry O'Gara

Audio Post Company: Lime
Engineer: Mark Meyuhas
Assistant Engineer: Matt Miller
Music:
This is Myspace #1 "Mallrats (La La La)" by The Orwells
This is Myspace #2 "5 to 9" by Fidlar

About Myspace
Myspace (new.myspace.com<http://new.myspace.com>) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos-the world's largest digital music library. With roots in music and social, the platform is built to empower all artists-from musicians and designers to writers and photographers-helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what's next.

Myspace and [cid:image003.png at 01CE67A3.BC4D5D40]  are registered trademarks of Myspace LLC.



For more information on Myspace, please contact:
Neda Azarfar
nazarfar at myspace-inc.com<mailto:nazarfar at myspace-inc.com>
or
Jennie Boddy
jennie at pressherepublicity.com<mailto:jennie at pressherepublicity.com> / 212-246-2640


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