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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:26.0pt;line-height:106%">MAHOGANY LOX PREMIERES “BOOM”
<br>
MUSIC VIDEO ON <i>POPCRUSH</i></span><i><span style="font-size:20.0pt;line-height:106%"><br>
<br>
</span></i><span style="font-size:18.0pt;line-height:106%">TRACK PRODUCED BY BROTHER 8KY6LU OF LMFAO<br>
<br>
</span><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><img width="562" height="262" id="Picture_x0020_8" src="cid:image005.jpg@01D09D0F.EB8D7150"><span style="font-size:10.0pt;line-height:106%"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.5pt;line-height:106%;background:white">“…a breezy summertime bop with an infectious chorus.” –
<b><i>Idolator</i></b></span><span style="font-size:10.5pt;line-height:106%"><br>
<br>
</span><span style="font-size:10.5pt;line-height:106%">“‘Boom’ announces the arrival of a new star, and it’s as exciting as its title hints.”–
<b>Artist Direct</b><br>
</span><span style="font-size:10.5pt;line-height:106%;font-family:"Arial",sans-serif"><br>
</span><span style="font-size:10.5pt;line-height:106%">…”a sparkling, finger-snapping debut that just might sneak up as a runaway smash this summer.” –
<b>PopCrush</b></span><span style="font-size:10.5pt;line-height:106%;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><br>
Los Angeles, CA – June 2, 2015<b> – </b>Mahogany LOX premieres the official music video for her debut single “<b>Boom</b>” today on<b> <i>PopCrush</i></b><i>, </i><a href="http://popcrush.com/mahogany-lox-boom-video-premiere/"><b><span style="color:#0433FF">PRESS
HERE</span></b></a><b><i><span style="color:#0433FF"> </span></i></b>to listen. The video for “Boom” is reminiscent of late 80s / early 90s pop videos with bursts of colorful artwork and youthfulness throughout. The track is currently available on <i>iTunes, </i><a href="http://smarturl.it/mahogany"><span style="color:#0433FF">PRESS
HERE</span></a>.<br>
<br>
“I had so much fun filming this video because I got to work with my brother 8ky6lu and Big Bad University,” says Mahogany LOX. “All I wanted was for the video to be fun and for you to smile while watching it… I can’t wait to look at the comments to see if I
have achieved my goal.”<br>
<br>
The single, like everything in Mahogany’s life, was a family affair as it was produced by her older brother <b>8ky6lu </b>(one half of party rock duo <b>LMFAO</b>).
<br>
<br>
“She is one of the most talented, fun and naturally gifted people Big Bad and I have ever worked with,” says
<b>8ky6lu of LMFAO</b>. "It's an honor to be a part of my little sister’s first single ‘BOOM.’ That's not just because she's my sister. I’m very proud of her.”<br>
<br>
“Boom” comes fresh off the heels of her supporting female powerhouse group <b>Fifth Harmony</b> on The Reflection Tour, which covered 22 US cities earlier this year. Mahogany appeared alongside her tour mates in the cover of “Uptown Funk” that brought in
<b>over 5.3 million views,</b> <a href="https://www.youtube.com/watch?v=hBtOWai3zbg">
PRESS HERE</a> to watch.<br>
<br>
Born Mahogany Cheyenne Gordy, she was named after the iconic film <i>Mahogany</i> which was directed and produced by her
<b>grandfather</b> and <b>Motown Records founder</b> <b>Berry Gordy</b>. With Berry as her grandfather and LMFAO as relatives, music is clearly in her blood. Like all young girls, Mahogany grew up with a hairbrush in her hand singing throughout her childhood.
It was in 2013 that she began sharing her videos on YouTube and built a following of devout fans called the
<b>LOXSmiths</b> with over <b>1M+ followers on Instagram, 1M+ twitter, 1M Vine. </b>
When she teamed up with YouTube sensation <b>Brandon Skeie</b> to perform a cover of
<b>Ariana Grande’s Problem ft. Iggy Azalea</b> the music video went viral racking up
<b>over 1.1 million views, </b><a href="https://www.youtube.com/watch?v=uouJN13sJMM"><b>PRESS HERE</b></a> to watch.
<br>
<br>
When Mahogany is not performing or connecting with her devout following of LOXSmiths, she expresses herself through acting and fashion. She has taken improv classes at The Groundlings and sketches original fashion designs in her spare time, guided by the fashion
culture in Tokyo and Betsey Johnson.<o:p></o:p></p>
<p class="Body" align="center" style="text-align:center"><b><br>
</b><span style="font-size:18.0pt;line-height:115%"><img border="0" width="322" height="322" id="Picture_x0020_2" src="cid:image006.jpg@01D09D0F.EB8D7150" alt="BoomArtwork1aFINAL"></span><br>
single artwork<o:p></o:p></p>
<p class="Body" align="center" style="text-align:center"><br>
<b><i><u>Follow Mahogany LOX:</u></i></b><o:p></o:p></p>
<p class="Body" align="center" style="text-align:center"><a href="https://instagram.com/mahoganylox/"><span class="Hyperlink0">Instagram</span></a>
<span style="color:blue"> </span>| <a href="https://twitter.com/MahoganyLOX"><span class="Hyperlink0">Twitter</span></a> | |
<a href="https://www.youtube.com/user/mahoganylox"><span class="Hyperlink0">YouTube</span></a> |
<a href="https://www.facebook.com/ItsMahoganyLOX"><span style="color:blue">Facebook</span></a><span style="color:blue">
</span>| <a href="https://vine.co/u/912461265627136000"><span style="color:blue">Vine</span></a><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:18.0pt;line-height:106%"><br>
</span><b>For more information on Mahogany LOX, please contact:<br>
PRESS HERE – 323.556.9752</b><br>
Gina Schulman // Ashley Lanaux <br>
<a href="mailto:gina@pressherepublicity.com"><span style="color:blue">gina@pressherepublicity.com</span></a> //
<a href="mailto:ashleyl@pressherepublicty.com"><span style="color:blue">ashleyl@pressherepublicty.com</span></a><span style="color:blue">
<o:p></o:p></span></p>
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