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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:24.0pt; font-family:"Georgia",serif; color:#1A1A1A"><img id="Picture_x0020_3" src="cid:image001.jpg@01D081BD.72D7ED20" alt="Samsaya_horizontal" height="133" width="576"></span></b><b><span lang="EN-GB" style="font-size:16.0pt; font-family:"Georgia",serif"></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif">Bombay Calling</span></i></b><b><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif"> Out Today<sup></sup></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif"> </span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif; color:black">New Single “Beginning at the End” Free on iTunes</span></b><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif; color:black"> </span></b><span style="color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif; color:black"> “Good With The Bad” Music Video Premieres on NY Times’ T Magazine –
<a href="http://tmagazine.blogs.nytimes.com/2015/04/27/samsaya-new-video/" target="_blank">
PRESS HERE</a> to Watch</span></b><span style="color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><sup><span lang="EN-GB" style="font-size:18.0pt; font-family:"Georgia",serif"> </span></sup></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia",serif"><img id="Picture_x0020_2" src="cid:image002.jpg@01D081BD.72D7ED20" alt="Samsaya - Photo 1 - LR" height="326" width="428" border="0"></span></b><b><span style="font-size:16.0pt; font-family:"Georgia",serif"></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Georgia",serif"> </span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span lang="EN-GB" style="font-size:10.0pt; font-family:"Georgia",serif">“</span></i><i><span style="font-size:10.0pt; font-family:"Georgia",serif">She applies a full pop arsenal — short catchy
melodies, singalong-ready wordless hooks and big beats out of hip-hop, punk-pop and Bollywood — to messages of self-empowerment and tolerance.” –
<b>New York Times</b></span></i><b><i><span lang="EN-GB" style="font-size:10.0pt; font-family:"Georgia",serif"></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:10.0pt; font-family:"Georgia",serif"> </span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt; font-family:"Georgia",serif">“Hyperactive pop that draws influences from all over the globe.” –
<b>Rolling Stone</b></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:10.0pt; font-family:"Georgia",serif"> </span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt; font-family:"Georgia",serif; color:black">“If you like Tove Lo and Lorde, you MUST check this out. Don’t sleep on this Norwegian Talent.” –
<b>Vevo </b></span></i><span style="font-size:10.0pt; font-family:"Georgia",serif; color:black"> </span></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt; font-family:"Georgia",serif"> </span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt; font-family:"Georgia",serif">“…the Indian-native singer is fusing modern pop with a slew of international sounds and hip-hop vibes…” –
<b>Variance Magazine</b></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:10.0pt; font-family:"Georgia",serif"> </span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.0pt; font-family:"Georgia",serif">“Samsaya makes music that is impossible to categorize. The India-born, Norway-raised singer mixes hip-hop, rock, and classical Indian
music to create can’t-not-dance pop… the combination is making quite an impression.” –
<b>NYLON</b></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Georgia",serif"> </span></i></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">Fast rising Scandinavian artist<b> Samsaya</b> released her much-awaited album
<b><i>Bombay Calling</i></b> in North America today, <b>April 28<sup>th</sup></b> via
<b>3 Millimeter</b>/<b>BMG</b>. New single “<b>Beginning at the End</b>” is available this week in the US for free on iTunes.
<b><a href="http://hyperurl.co/BATEFreeoniTunes" target="_blank">PRESS HERE</a></b> to download. Also, check out Samsaya’s new music video for album track “<b>Good With The Bad</b>”, which premiered this week via
<i>New York Times’ T Magazine</i> - <b><a href="http://tmagazine.blogs.nytimes.com/2015/04/27/samsaya-new-video/" target="_blank">PRESS HERE</a></b> to watch.</span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">Samsaya, who was born in India and raised in Norway, mixes pop, dance, hip-hop, funk, and soul with traditional Indian sounds. Avoiding her parents’ pleas to perform
classical Indian music, Samsaya continues to release club-ready tunes influenced by everyone from Mary J. Blige, TLC and Outkast to renowned Indian singer Asha Bhosle. While her parents have accepted her career choice, Samsaya's rebellious streak remains.
When major labels asked the singer to fix a three-millimeter gap between her two front teeth, she refused and named her own record label
<b>3 Millimeter Records</b>. "<i>I thought my teeth were the prettiest, coolest thing about me. It later became a big symbol to me of self-perception and not compromising</i>."</span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="http://vevo.ly/RlHFYz" target="_blank">PRESS HERE</a></span></b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> to watch the
music video for “<b>Beginning at the End</b>”. </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span></b><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="http://vevo.ly/RPxf08" target="_blank">PRESS HERE</a>
</span></b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">to watch the vibrant video for her track “<b>Stereotype</b>,” which was used in commercials for Smirnoff + Netflix.</span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">Already a star in Norway, Samsaya released her self-titled EP in the U.S. last summer after her impressive live debut at 2014’s SXSW. She captivated fans and critics
alike with her energetic shows in Los Angeles, San Francisco, and New York and was invited to join Lily Allen on several U.S. live dates in September.
</span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span><b><span style="font-size:11.0pt; color:black"></span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="http://hyperurl.co/BombayCallingiTunes" target="_blank">PRESS HERE</a></span></b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">
To Get<i> <b>Bombay Calling</b></i> NOW on iTunes. </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="http://www.samsaya.com/" target="_blank">http://www.samsaya.com/</a>
</span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="https://twitter.com/samsaya" target="_blank">https://twitter.com/samsaya</a>
<a href="https://www.facebook.com/SamsayaOfficial" target="_blank">https://www.facebook.com/SamsayaOfficial</a></span><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"> </span></b><span style="font-size:11.0pt; color:black"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black">For more information, contact: Chloe Walsh or Carina Contreras at Press Here Publicity – 323-556-9752 or 212-246-2640 /
</span></b><span style="font-size:11.0pt; font-family:"Georgia",serif; color:black"><a href="mailto:chloe@pressherepublicity.com" target="_blank"><b>chloe@pressherepublicity.com</b></a> //
<b><a href="mailto:carina@pressherepublicity.com" target="_blank">carina@pressherepublicity.com</a></b></span><span style="font-size:11.0pt; font-family:"Georgia",serif"></span></p>
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