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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt;line-height:115%">LENA FAYRE Premieres Video For “This World” on
<i>VEVO<o:p></o:p></i></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:18.0pt;line-height:115%"><a href="https://www.youtube.com/watch?v=RW7Le7GjRsA">PRESS HERE</a> to Watch!<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="450" height="301" id="Picture_x0020_2" src="cid:image001.jpg@01D07C37.6DC90340"><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:9.0pt;line-height:115%">Still from “This World” video<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="Body" align="center" style="text-align:center"><span style="font-size:10.0pt;line-height:115%">“It's clear that Lena's style is contingent on her wearing many different musical hats. But it's those transformative qualities that speak volumes and make
her a force to be reckoned with.” <b><i>– Teen Vogue<o:p></o:p></i></b></span></p>
<p class="Body"><span style="font-size:10.0pt;line-height:115%"><o:p> </o:p></span></p>
<p class="Body" align="center" style="text-align:center"><span style="font-size:10.0pt;line-height:115%">“’Everybody’s In’ is a wonderful introduction. The songwriting is on point, the production is a compelling mix of electronic and organic, but it’s her voice
that really shines here.” – <b><i>Pigeons & Planes<o:p></o:p></i></b></span></p>
<p class="Body" align="center" style="text-align:center"><b><i><span style="font-size:10.0pt;line-height:115%"><o:p> </o:p></span></i></b></p>
<p class="Body" align="center" style="text-align:center"><span style="font-size:10.0pt;line-height:115%">“[Lena Fayre is] making waves with her special brand of pop music that makes you feel like you’ve been transported to a colorful yet surrealist alternate
universe – especially when you couple it with her music videos injecting the melodies with a whole new dimension.” –
<b><i>Ladygunn<o:p></o:p></i></b></span></p>
<p class="Body" align="center" style="text-align:center"><b><i><span style="font-size:10.0pt;line-height:115%"><o:p> </o:p></span></i></b></p>
<p class="Body" align="center" style="text-align:center"><span style="font-size:10.0pt;line-height:115%">“With a haunting, dreamy vibe — think Lana Del Rey meets Warpaint —Fayre’s vocals are the kind that stick in your head long after the song has ended.” –
<b><i>POPULAR<o:p></o:p></i></b></span></p>
<p class="Body" align="center" style="text-align:center"><b><i><span style="font-size:10.0pt;line-height:115%"><o:p> </o:p></span></i></b></p>
<p class="Body" align="center" style="text-align:center"><span style="font-size:10.0pt;line-height:115%">“Lena Fayre is not yet out of her teens, but she sings like she’s lived three lifetimes of disquietude, alternately woozy and weary, dreamy and hopeful,
piquant and playful.” – <b><i>Buzzbands.LA<o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="MsoNormal">Fresh off her SXSW debut, <b>Lena Fayre </b>premieres her video for new song “<b>This World</b>” on
<b><i>Vevo</i></b>. <b><a href="https://www.youtube.com/watch?v=RW7Le7GjRsA">PRESS HERE</a></b> to watch! The song was released in March 2015, and co-written and produced by
<b>Daniel Heath</b> (Lana Del Rey). “I wanted to manifest in visuals the ideas of fluidity and solitude that rule the lyrics of ‘This World’,” said Lena. “ We chose to shoot on 8MM film because analogue happens once, while a digital medium can be overwhelmingly
accessible and perfected.”<b><o:p></o:p></b></p>
<p class="Body"><span style="color:windowtext"><o:p> </o:p></span></p>
<p class="Body">Lena is a Los Angeles native, and has been performing since her early teen years. At only 18-years old, her talent goes far beyond her years, and she sings and writes with a genuine spirit and a fresh voice. Over the last few years she has amassed
millions of video views <i>YouTube</i> views and <i>Spotify</i> streams, won multiple songwriting awards, self-released her first EP and full length, and was named an ‘<b>Artist to Watch</b><b><span lang="FR">’</span></b><span lang="FR">
</span>by <b><i><span lang="IT">Rolling Stone </span></i></b>in 2014. No small feat for an artist doing things on their own.
<a href="https://www.youtube.com/watch?v=CAWqa0Tc_oU"><b>PRESS HERE</b></a> to watch the music video for “<b>Everybody’s In</b>,” which premiered on
<b><i>Pigeons & Planes</i></b> earlier this year and has over 490K views. Lena has also been featured in
<b><i>Teen Vogue, Ladygunn, Interview Magazine, Galore, POPULAR</i></b> and recently recorded a
<b><i>Daytrotter </i></b>session at SXSW – <b><a href="http://www.daytrotter.com/#!/concert/lena-fayre/21021993-37388887">PRESS HERE</a></b> to listen!<o:p></o:p></p>
<p class="Body"><o:p> </o:p></p>
<p class="Body">Lena has been in the studio working on new material with producer Daniel Heath (Lana Del Rey) and Noah Georgeson (Joanna Newsom, Devendra Banhart) for a forthcoming EP release this Summer – watch this space for more.
<o:p></o:p></p>
<p class="Body"><o:p> </o:p></p>
<p class="Body"><b><u>Embed code for “This World” video:<o:p></o:p></u></b></p>
<p class="Body"><iframe width="560" height="315" src="<a href="https://www.youtube.com/embed/RW7Le7GjRsA">https://www.youtube.com/embed/RW7Le7GjRsA</a>" frameborder="0" allowfullscreen></iframe><o:p></o:p></p>
<p class="Body"><i><o:p> </o:p></i></p>
<p class="Body" align="center" style="text-align:center"><b><i><u>Follow Lena Fayre:<o:p></o:p></u></i></b></p>
<p class="Body" align="center" style="text-align:center"><a href="http://instagram.com/lenafayremusic"><span class="Hyperlink0">Instagram</span></a> |
<a href="https://www.facebook.com/LenaFayre"><span class="Hyperlink0">Facebook</span></a> |
<a href="https://twitter.com/LenaFayre"><span class="Hyperlink0">Twitter</span></a> |
<a href="http://lenafayre-music.tumblr.com/"><span class="Hyperlink0">Tumblr</span></a>|
<a href="https://www.youtube.com/user/LenaFayreVevo"><span class="Hyperlink0">YouTube</span></a> |
<a href="https://soundcloud.com/lenafayre"><span class="Hyperlink0">Soundcloud</span></a><o:p></o:p></p>
<p class="Body" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="Body" align="center" style="text-align:center"><a href="http://lenafayre.com/"><span class="Hyperlink0">http://lenafayre.com/</span></a><o:p></o:p></p>
<p class="Body" align="center" style="text-align:center"><b><o:p> </o:p></b></p>
<p class="Body" align="center" style="text-align:center"><i>For more on Lena Fayre, contact:<o:p></o:p></i></p>
<p class="Body" align="center" style="text-align:center"><i>PRESS HERE<o:p></o:p></i></p>
<p class="Body" align="center" style="text-align:center"><i><span lang="DE">Gina Schulman//Stephanie Williams</span><o:p></o:p></i></p>
<p class="Body" align="center" style="text-align:center"><a href="mailto:gina@pressherepublicity.com"><span class="Hyperlink1"><i>gina@pressherepublicity.com</i></span></a><i>//</i><a href="mailto:stephanie@pressherepublicity.com"><span class="Hyperlink1"><i>stephanie@pressherepublicity.com</i></span></a><i>
<o:p></o:p></i></p>
<p class="Body" align="center" style="text-align:center"><i>323-556-9752<o:p></o:p></i></p>
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