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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif""><img width="354" height="138" id="Picture_x0020_1" src="cid:image002.jpg@01CC8372.732F4590" alt="press here bw logo"><o:p></o:p></span></p>
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<p class="MsoNormal" align="right" style="text-align:right;text-autospace:none"><b><span style="font-family:"Arial","sans-serif";color:black">FOR IMMEDIATE RELEASE<br>
October 11, 2011 <o:p></o:p></span></b></p>
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<b><i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><img width="366" height="243" id="_x0038_ad47dfa-766e-4248-80db-13fc0b083b9d" src="cid:image003.jpg@01CC8806.BB19E700" alt="cid:B02CC099-8F41-438F-AC42-AD6A0525CE5D@viceland.com"><br>
</span></i></b><b><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black">Photo Credit:
</span></b><b><span style="font-size:8.0pt;font-family:"Arial","sans-serif"">Ruvan Wijesooriya</span></b><b><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></b></p>
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<b><i><u><span style="font-family:"Arial","sans-serif"">DELL AND INTEL PRESENT NOISEY.COM
<br>
SECOND SPECIAL ENGAGEMENT:<br>
AN INTERACTIVE CONCERT WITH HOLY GHOST! <o:p></o:p></span></u></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Arial","sans-serif";letter-spacing:.1pt">Holy Ghost! Kicks Off Their Next Tour At Berlin’s Museum For Communication
<br>
For Dell And Intel’s Special Engagement Concert Series On Noisey.com<o:p></o:p></span></i></b></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">BERLIN, GERMANY (October 11, 2011)—Today
<b>Dell</b> and <b>Intel</b>, along with <b>VICE Media</b>’s own <b><a href="http://www.noisey.com/">Noisey.com</a>,</b> is announcing the second event for
<b>Special Engagement</b>, a new global concert series where fans control the show. For this second Special Engagement, U.S. dance duo
<b>Holy Ghost!</b> will perform for the first time at the breathtaking <b>Museum For Communication
</b>in<b> Berlin</b>, <b>Germany </b>on <b>October 24<sup>th</sup></b> for a live-streaming across the globe at
<b>10 p.m. CET </b>on Noisey.com.<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">The Special Engagements series is a new initiative from Dell and Intel, grounded in a technology-driven audience experience, which gives fans the power to collaborate
with the performing artist before and during the show, and aims to bring audiences and bands closer than ever before. Through social media feeds, performing artists will invite fans to command aspects of the show, from music and instrument selection, to remaking
a music video and constructing lighting <span style="color:black">design concepts. The Special Engagement concert series aims to transform the global audience from mere spectators to
</span>allowing each viewer to have their own personal, interactive experience with the artists.
<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Attending fans for this engagement will be able to determine which songs Holy Ghost! will perform, submit personal photos to remake the duo’s music video for “Hold
My Breath,” and help choose the set’s stage lighting. Plus, the band can only travel with one electric piano, either their Rhodes or Wuelitzer; therefore, they are asking fans to help them choose what instrument the take to Berlin. Fans can tune into
<a href="http://www.noisey.com/SpecialEngagements">www.noisey.com/specialengagements</a> to check out the Special Engagement Berlin announcement video, learn how to attend and more.
<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">The Dell, Intel and Noisey Special Engagement series kicked off on August 20th in Austin, Texas with Brooklyn-based urban pop sensation
<b>Theophilus London</b> and host <b>Telli</b> from <b>Ninjasonik</b>. Following the Holy Ghost! Berlin Special Engagement, the series will travel to
<b>China</b>, the <b>U.K.</b> and <b>France</b> before returning to the <b>U.S</b>.
<s><o:p></o:p></s></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">As the premiere artist for the Special Engagement’s first European concert Holy Ghost! said, “We’re really excited to work with Noisey on this special series in
such a cool, unusual venue. This is our first opportunity to let the people who have been following us dictate what we actually do onstage. It’ll be cool to see how it turns out.”<s><o:p></o:p></s></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">“Dell consumer solutions provide the ultimate in self-expression, and through our relationship with Noisey, helps music lovers connect with their favorite artists
and discover new ones,” said </span><span lang="EN-GB" style="font-family:"Arial","sans-serif"">Aongus Hegarty, Vice President and General Manager of Dell’s Consumer, Small and Medium Business unit for EMEA</span><span style="font-family:"Arial","sans-serif"">.
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">“We are thrilled to see the Noisey platform further invite audience participation in the performances by artists worldwide,” said Director, OEM Co-Marketing Valerie
Wilkinson of Intel. “The Special Engagement series is one more way Intel, Dell and Vice are innovating for the music community through technology that is both unique and captivating.”<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Eddy Moretti, executive creative director of VICE said, “Live music is magical. These artists, musicians, that pour their hearts and souls into their work, these
people are magical. And beautiful. And very, very special. That’s why we at Dell, Intel and Vice created Noisey. And that’s why we created this revolutionary new live music show, ‘Special Engagements.’ We want to bring people closer to the wonder of the live
music experience. It is wondrous. Long live rock and roll and all the other genres too.”
<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">WATCH HOLY GHOST!:
</span></b><span style="font-family:"Arial","sans-serif""><a href="http://www.noisey.com/#!/featured-artist/special-engagements-holy-ghost">http://www.noisey.com/#!/featured-artist/special-engagements-holy-ghost</a>
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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">EMBED CODE:</span></b><span style="font-family:"Arial","sans-serif""> <script src="http://player.ooyala.com/player.js?height=360&embedCode=twMWt2MjqHttWX0f9s7EN2j_vsmwJNGn&deepLinkEmbedCode=twMWt2MjqHttWX0f9s7EN2j_vsmwJNGn&autoplay=1&width=640"></script>
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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About Noisey.com<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Noisey.com launched in March 2011 at SXSW, and is a new music discovery platform from VICE and founding partners Dell and Intel. Noisey.com is dedicated to uncovering
the best new bands and music scenes from around the world, and has profiled hundreds of bands from 10 countries in more than 450 captivating original episodes. The Special Engagement series advances that goal by capturing the complete live music experience
both online and offline, and uniting music fans across the globe to run the show on their terms.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><s><span style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration:none"> </span></o:p></span></s></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About VICE<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">VICE Media is a leading global youth media company operating in over 34 countries, and includes the world’s premier original online video destination,
<a href="http://vice.com/"><span style="color:windowtext;text-decoration:none">VICE.COM</span></a>; an international network of digital channels; a television production studio; a record label; an in-house creative services agency; and a book-publishing division.
VICE’s digital channels include The Creators Project, dedicated to arts and creativity; Motherboard, covering cultural happenings in technology; and Noisey, a music-discovery channel.<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About Dell<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that simplify daily activities and
help people stay entertained, connected and in touch. Learn more at <a href="http://www.dell.com/">
www.dell.com</a>.<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About Intel<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s
computing devices. Additional information about Intel is available at <a href="http://www.intel.com/pressroom">
<span style="color:windowtext">www.intel.com/pressroom</span></a> and blogs.intel.com.<o:p></o:p></span></p>
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<span style="font-family:"Times","serif"">###<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">For press inquiries please contact: </span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
Jen Appel // <a href="mailto:jen@pressherepublicity.com">jen@pressherepublicity.com</a> <br>
& <br>
Tasya Swisko // <a href="mailto:tasya@pressherepublicity.com">tasya@pressherepublicity.com</a><br>
<a href="tel:212.246.2640" target="_blank">212.246.2640</a></span><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Calibri","sans-serif";color:black">Tasya Swisko
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Calibri","sans-serif";color:#595959">Press Here
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