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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:20.0pt;color:black">The Creators Project Returns To New York to Throw Colossal Cultural Extravaganza
<o:p></o:p></span></b></p>
<p class="MsoNormal"><i><span style="color:black"><o:p> </o:p></span></i></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><span style="font-size:18.0pt;color:black">Original Studio works include the world premiere of Karen O’s psycho-opera at St. Ann’s Warehouse</span></b><b><span style="font-size:9.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><span style="font-size:9.0pt;color:black"><img width="275" height="185" id="_x0000_i1025" src="cid:image001.jpg@01CC453B.FABCDC90"><br>
(Photo Credit: KK Barrett)<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;color:black">Vice & Intel's global cultural initiative invades NY’s DUMBO neighborhood for a week-long event featuring music performances, art exhibits, panels and
screenings by scores of artists</span></b><span style="font-size:14.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="color:black">
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<p class="MsoNormal" style="text-align:justify"><b><span style="color:black">NEW YORK, July 18<sup>th</sup>, 2011 -</span></b><span style="color:black"> The Creators Project, a global cultural and technology initiative by Vice and Intel Corporation, returns
to New York this October to host a freakishly over-the-top week-long extravaganza featuring original Studio works and performances by scores of leading artists, musicians, designers and filmmakers.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Following last year’s launch in New York, The Creators Project’s return will feature a Karen 0 psycho-opera, an assault on the tragic joys of youth. Directed by Adam Rapp, the work will
be produced by The Studio, a multimillion-dollar global studio launched this year by The Creators Project that produces and distributes works from artists representing a cross-section of creative disciplines.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">The New York event will be anchored by a series of original Studio works from The Creators Project which have spent the last year traveling the world and will have been showcased at the
Coachella Valley Music and Arts Festival, and at events in Lyon, Paris, Sao Paolo, Seoul and Beijing.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Earlier this year, The Creators Project radically reinvented Coachella where it was the festival’s first-ever creative partner, collaborating with Arcade Fire, Interpol and Animal Collective,
and redesigning the festival’s Main Stage. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">The Creators Project launched in 2010 to support leading and emerging artists that are pushing the boundaries of creative expression through technology. Last year’s global launch in New
York featured performances and works by MIA, Interpol, Mark Ronson, Die Antwoord, Spike Jonze, Nick Zinner, Radical Friend, Sleigh Bells and others.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">The Creators Project kicked off its international event series this year in Paris on June 9at La Gaite Lyrique where it held a series of multimedia installations, screenings, panel discussions
and live musical performances. It will move to Sao Paolo, Seoul and Beijing before traveling to New York.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="color:black">Stay tuned for additional event announcements at thecreatorproject.com.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-indent:.5in"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">CONTACTS:<br>
Jennie Boddy<br>
Press Here Publicity<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="mailto:jennie@pressherepublicity.com">jennie@pressherepublicity.com</a>
<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">212.246.2640<o:p></o:p></span></p>
<p class="MsoNormal" style="text-indent:.5in"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-indent:.5in"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">About The Creators Project </span>
</b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Launched in 2010, The Creators Project is an ongoing global initiative dedicated to supporting artists in realizing their creative visions through technology. The project includes an
online community, a content creation studio, and a global event series. In just one year, The Creators Project has become a cultural phenomenon. Tens of thousands of guests have attended the events, and its website has attracted more than 164MM unique visitors
and its video content has been viewed 79MM times. The project unites a vast collection of artists, designers, musicians, and filmmakers who are using technology to push the bounds of creative expression. To date, there are more than 150 Creators involved,
hailing mostly from seven countries (United States, United Kingdom, Germany, France, Brazil, South Korea and China) along with other artists from around the world.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:black">About Intel<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices.
Additional information about Intel is available at <a href="http://newsroom.intel.com/">
newsroom.intel.com</a> and <a href="http://blogs.intel.com/">blogs.intel.com</a>.
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-indent:.5in"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">About VICE<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">VICE was launched in 1994 as a small print zine in Montreal and has since grown into a global media company. Since day one, technology has driven VICE forward, turning ideas into reality.
Innovations in desktop publishing made VICE Magazine possible and, more recently, low cost digital filmmaking and distribution democratized the worlds of TV and film bringing about VBS.TV. As technology continues to improve, it remains VICE’s goal to give
artists a platform to be presented and discussed.<o:p></o:p></span></p>
<p class="MsoBodyText2" align="left" style="text-align:left;line-height:normal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:10.0pt;line-height:150%;color:black">* Other names and brands may be claimed as the property of others.<o:p></o:p></span></p>
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