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<font face="Calibri" size="4"><span style="font-size:14pt;">
<div style="text-align:right;margin-bottom:14pt;">FOR IMMEDIATE RELEASE<br>
<font size="2"><span style="font-size:11pt;"><b>Tuesday </b></span></font><font size="2"><span style="font-size:11pt;"><b>July </b></span></font><font size="2"><span style="font-size:11pt;"><b>5</b></span></font><font size="1"><span style="font-size:7.3pt;"><b><sup>th</sup></b></span></font><font size="2"><span style="font-size:11pt;"><b>,
2011</b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><img src="cid:EAD42A689A80CC449976EDE5BF75EA2D@pressherepublicity.com"><font size="4"><span style="font-size:14pt;"> </span></font></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="6"><span style="font-size:24pt;"><b><i><u>POPPED! MUSIC FESTIVAL 2011 ANNOUNCES</u></i></b><font color="#19366D"><b><i><u> <br>
</u></i></b></font><b><i><u>NEW ADDITIONS TO THE LINE-UP</u></i></b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="6"><span style="font-size:24pt;"><b>NEW CONFIRMS INCLUDE: YUCK, TENNIS<br>
& DJ ?UESTLOVE </b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="5"><span style="font-size:18pt;"><b><i>FESTIVAL TO BE HELD SEPTEMBER 23 AND 24 IN
<br>
PHILADELPHIA'S FDR PARK</i></b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="5"><span style="font-size:20pt;"><b><i>SINGLE DAY TICKETS ON SALE FRIDAY AT 10 AM!</i></b></span></font></div>
<div align="left" style="text-align:justify;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b><i>POPPED! Music Festival</i></b> <b>2011</b> is excited to announce new additions to their already amazing line-up, which features headliners <b>The
Shins,</b> <b>Girl Talk</b> and <b>Pretty Lights</b>. Scheduled to invade Philadelphia's <b>FDR Park</b> on <b>Friday, September 23</b> and <b>Saturday, September 24</b>, the newly confirmed include <b>DJ ?uestlove, Yuck, Tennis, Joy Formidable, Miniature Tigers,
& Dead Confederate</b>. The 2-day outdoor destination festival will showcase intriguing and diverse artists on three stages of live music as well as DJ’s, and stand-up comedy. In addition, <b>POPPED!</b> Is excited to announce that <b>SINGLE DAY tickets</b>
are on sale <b>Friday, July 8</b><font size="1"><span style="font-size:7.3pt;"><b><sup>t</sup></b></span></font><font size="1"><span style="font-size:7.3pt;"><sup>h</sup></span></font> at <b>10 AM</b>. Full line up and details below.</span></font></div>
<div align="left" style="text-align:justify;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b><i>POPPED! Music Festival</i></b><b> </b>is transforming a city already known for its culture into a coveted live music destination, as well as
a celebration of Philly's local and sustainable epicurean options. The festival will feature a unique Food Bazaar curated by celebrated Philadelphia chefs, CityPaper's Mealticket, The Food Trust, and Philly Homegrown, along with local and sustainable food options
from the area's restaurants, gourmet food trucks, and markets. <b><i>POPPED! Music Festival</i></b><b> </b>also aims to bring awareness to Philadelphia’s green efforts through recycling programs, local fair, partnerships with local businesses, and strongly
encouraging the use of public transportation.</span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><b>Ticket info:<br>
</b><font size="3"><span style="font-size:12pt;"><i>Single Day tickets - $59.50 each day<br>
Available through PoppedPhiladelphia.com, Ticketmaster.com, charge by phone at 800-745-3000 or the Electric Factory Box Office located at 421 N. 7</i></span></font><font size="1"><span style="font-size:8pt;"><i><sup>th</sup></i></span></font><font size="3"><span style="font-size:12pt;"><i>
Street (no service fees for cash purchases!).</i></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><b> CONFIRMED </b><b>LINE-UP IS AS FOLLOWS:<br>
</b><font size="3"><span style="font-size:13pt;"><b>Friday: Gates @ 2 pm<br>
</b></span></font><font size="3"><span style="font-size:13pt;"><b>Saturday: Gates @ 11 am</b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="3"><span style="font-size:13pt;"><b><u>FRIDAY</u></b><font face="MS Mincho Western"><b><u>
<br>
</u></b></font><b>THE SHINS • CAGE THE ELEPHANT • <br>
</b><b>PANDA BEAR • ELBOW • </b><font face="MS Mincho Western"><b>
<br>
</b></font><b>THE HOLD STEADY •THE PAINS OF BEING PURE AT HEART •</b><font face="MS Mincho Western"><b>
<br>
</b></font><b>DALE EARNHARDT JR. JR. • COMPANY OF THIEVES • <br>
YUCK • MINIATURE TIGERS • JOY FORMIDABLE • DEAD CONFEDERATE •<br>
& MORE!</b><font face="MS Mincho Western"><b>
<br>
<br>
</b></font><font face="MS Mincho Western"><b>
</b></font><b><u>SATURDAY</u></b><font face="MS Mincho Western"><b>
<br>
</b></font><b>PRETTY LIGHTS • GIRL TALK • FOSTER THE PEOPLE • <br>
RAKIM • CULTS • KREAYSHAWN • <br>
BLACK THOUGHT & J. PERIOD MIXTAPE • TITUS ANDRONICUS • DJ ?UESTLOVE • <br>
THE VACCINES • TENNIS • THE BUDOS BAND • PATTY CRASH • <br>
CHARLES BRADLEY • MATES OF STATE • ZEE AVI • BLACK LANDLORD • <br>
& MORE!</b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b><u> Produced by Electric Factory in conjunction with Alexis Rosenzweig of POPPED! Festival, Inc.</u></b></span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b>For more information, please visit </b><a href="http://www.poppedphiladelphia.com"><font color="blue"><b><u>www.poppedphiladelphia.com</u></b></font></a><b>
</b></span></font></div>
<div align="left" style="text-align:justify;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b>About POPPED! Food Bazaar: </b>The POPPED! Food Bazaar is an essential element of the Festival experience and we are committed to providing our
concert-goers our city’s best restaurants and markets as well as fresh, local, and vegetarian/vegan friendly options. Our vendor selection process favor eateries that will bring the Philly flavor to the Festival with offerings that go far beyond the standard
street fare. </span></font></div>
<div align="left" style="text-align:justify;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"><b>About FDR Park: </b>FDR Park is a green oasis in South Philadelphia. With its beautiful natural resources including fields and lakes, and easy accessibility,
FDR Park is the ideal location for the POPPED! Music Festival. From walking trails to golfing, to a world famous skate park that has been featured on many video games, and now a music festival. FDR Park has it all! FDR Park is located directly across the street
from the Sports Complex (Citizens Bank Park, Lincoln Financial Field, Wells Fargo Center).</span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"> <b>For photos, bios, or press inquiries please contact: <br>
</b>Jennie Boddy // <a href="mailto:jennie@pressherepublicity.com"><font color="#0000F5"><u>jennie@pressherepublicity.com</u></font></a> <font face="MS Mincho Western">
<br>
</font>& <font face="MS Mincho Western">
<br>
</font>Rachel Gomez // <a href="mailto:rachel@pressherepublicity.com"><font color="#0000F5"><u>rachel@pressherepublicity.com</u></font></a><br>
212.246.2640</span></font></div>
<div align="center" style="text-align:center;margin-bottom:14pt;"><font size="2"><span style="font-size:11pt;"> </span></font></div>
</span></font>
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