Soundgarden Awarded Recognition For Innovative Partnership For the Release of Telephantasm - OUT TODAY

Tue, 28 Sep 2010 11:15:10 -0400

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Soundgarden Awarded Recognition For Innovative Partnership For the
Release of Telephantasm

=20

Telephantasm Single Disc  Bundled with 1 Million Copies of Guitar
Hero(r): Warriors of Rock; Deluxe Expanded Versions In Stores Today via
A&M/UMe

=20

RIAA Recognizes New Sales Platform with Platinum Award for Soundgarden

=20

=20

Tuesday, September 28th-New York, NY-- Last night at the Paramount Lot
in Los Angeles, the Recording Industry Association of America (RIAA),
UMe and gaming publisher Activision Publishing, Inc. awarded Soundgarden
with a platinum plaque acknowledging the innovative partnership and
distribution behind Soundgarden's newest album in 13 years, Telephantasm
(A&M/UMe).  The multi-label, career-spanning retrospective album was
released today inside 1 million copies of the new Guitar Hero(r):
Warriors of Rock. Soundgarden's groundbreaking partnership with
Activision marks the first time a newly released music album has been
simultaneously bundled with a videogame launch, and it has opened the
door to a new type of RIAA certification: recognizing a band's success
based on the sale of non-returnable units from a music label to a gaming
company, instead of to a traditional retailer.=20

=20

 "Guitar Hero(r) is a huge platform for music, and embracing alternative
outlets is essential to an artist's success in today's marketplace."
said Kate Harold, Director of Artist & Industry Relations and the Gold &
Platinum Awards Program for the RIAA.  "This unique partnership between
Universal Music Group and Activision demonstrates the value music brings
to other industries and is a perfect example of how modern music
companies continue to find new ways to reach fans. I anticipate we'll be
seeing more and more of these types of partnerships and
cross-pollination of industries which benefit everyone, especially music
fans."

=20

"Guitar Hero: Warriors of Rock, Soundgarden and Universal Music are
breaking new ground with this innovative partnership, " said David
Haddad, Chief Operating Officer, Guitar Hero. "Soundgarden's seminal
music will be available through all of Guitar Hero's distribution
channels - physical retail, digital download through consoles, and the
iPhone - proving that Guitar Hero is a platform to bring an interactive
music experience to new audiences and fans.  We're thrilled to be
collaborating with Soundgarden at such an exciting point in their
career. "

=20

Soundgarden's first retrospective, Telephantasm includes beloved band
hits, deep back catalogue cuts and a never-before-heard unreleased track
entitled "Black Rain," taken from the Badmotorfinger recording sessions.
"Black Rain," called "a grunge grenade" by USA Today, received a 4-star
review from Rolling Stone and is currently #8 at Mainstream Rock. AOL
Spinner recently premiered the new video for the song
-http://www.spinner.com/2010/09/17/soundgarden-black-rain-video-premiere
/ .  Directed and created by animator Brendon Small from Adult Swim's
wildly popular and imaginative show "Metalocalypse," the video takes
fans through an epic battle in post-apocalyptic Seattle, WA between an
animated- Soundgarden-manned  translucent robot, and a multi-appendage
giant monster. This is the first artist-driven music video based off the
show.=20

=20

Additional info about Telephantasm versions:

=20

All North American Guitar Hero(r): Warriors of Rock launch units will
contain the 12-song retrospective disc and will be exclusive to Guitar
Hero(r): Warriors of Rock for one week (until October 5).  Additionally,
fans will get full access to the band's new album as downloadable
content for Guitar Hero(r): Warriors of Rock today with the launch of
the game. The 12-song disc will then be available on October 5th at all
music retail outlets and on the band's web site
www.soundgardenworld.com.

=20

Additionally, A&M/UMe has released 3 deluxe expanded versions of
Telephantasm available today including a double-disc with 12 additional
tracks, 5 of which are previously unreleased, and Soundgarden's
first-ever DVD, featuring 20 videos, 13 of which have never been
released. Additionally, a Deluxe 3-LP Vinyl Edition and an individually
numbered Super Deluxe Collector's Edition box set are available today.
The Super Deluxe Collector's Edition will be available for a limited
time and will include 2 CDs, the limited edition DVD, three heavy vinyl
discs, each uniquely colored, a 20-page book featuring rare photos and
liner notes by Kim Thayil, Jeff Gilbert and Matt Pinfield, a
double-sided panorama poster of the album artwork, an art print of each
band member, a litho of the Showbox show poster and more. These 3 deluxe
expanded versions are available at all music retail outlets and on the
band's website.

=20

=20

For more information on Soundgarden and Telephantasm, please contact:

=20

Press Here Publicity

Gina Schulman / gina@pressherepublicity.com=20

212.246.2640

=20

Activision/ Guitar Hero(r): Warriors of Rock

Paul Murphy / paul.murphy@activision.com =20

=20

A&M/UMe

Sujata Murthy /sujata.murthy@umusic.com
310.865.7812

=20

Recording Industry Association of America

Jonathan Lamy / JLamy@riaa.com=20

=20

=20

=20

Gina Schulman
P R E S S   H E R E=20
138 West 25th St. 9th Fl.=20
New York, NY 10001
p. 212.246.2640 x 219 ** f. 212.582.6513
e: gina@pressherepublicity.com <mailto:gina@pressherepublicity.com>=20

---->For downloadable photos, press kits, releases, bios & tour dates go
to our website (all info in the "current roster" section):=20
http://www.pressherepublicity.com <http://www.pressherepublicity.com> =20
http://www.twitter.com/presshere <http://www.twitter.com/presshere> =20

=20

=20

=20

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<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><u><span
style=3D'font-size:14.0pt'>Soundgarden Awarded Recognition For =
Innovative
Partnership For the Release of =
<i>Telephantasm</i><o:p></o:p></span></u></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><u><o:p><span
 style=3D'text-decoration:none'>&nbsp;</span></o:p></u></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><u>Telephantasm
Single Disc&nbsp; Bundled with 1 Million Copies of =
</u></b><b><i><u>Guitar Hero</u></i></b><i><u>&reg;:</u></i><b><i><u>
Warriors of Rock</u></i></b><b><u>; Deluxe Expanded Versions In Stores =
Today
via A&amp;M/UMe<o:p></o:p></u></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><u><o:p><span
 style=3D'text-decoration:none'>&nbsp;</span></o:p></u></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><u>RIAA Recognizes
New Sales Platform with Platinum Award for =
Soundgarden<o:p></o:p></u></b></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><b><span
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></b></p>

<p class=3DMsoNormal><span =
style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:navy'><o:p>&nbsp;</o:p></span></p>

Tuesday, September 28th&#8212;New =
York, NY--
Last night at the Paramount Lot in Los Angeles, the =
Recording
Industry Association of America (RIAA), UMe and gaming publisher
Activision Publishing, Inc. awarded Soundgarden with a =
platinum
plaque acknowledging the innovative partnership and distribution behind =
Soundgarden&#8217;s
newest album in 13 years, Telephantasm =
(A&amp;M/UMe).&nbsp; The
multi-label, career-spanning retrospective album was released today =
inside 1
million copies of the new Guitar Hero&reg;: =
Warriors
of Rock. Soundgarden&#8217;s groundbreaking partnership =
with Activision
marks the first time a newly released music album has been =
simultaneously
bundled with a videogame launch, and it has opened the door to a new =
type of
RIAA certification: recognizing a band&#8217;s success based on the sale =
of
non-returnable units from a music label to a gaming company, instead of =
to a
traditional retailer.&nbsp;<o:p></o:p>

<p class=3DMsoNormal><span =
style=3D'color:navy'><o:p>&nbsp;</o:p></span></p>

&nbsp;&#8220;Guitar Hero&reg; is a huge =
platform for
music, and embracing alternative outlets is essential to an =
artist&#8217;s
success in today&#8217;s marketplace.&quot; said Kate Harold, =
Director of
Artist &amp; Industry Relations and the Gold &amp; Platinum Awards =
Program for
the RIAA. &nbsp;&quot;This unique partnership between Universal =
Music Group
and Activision demonstrates the value music brings to other industries =
and is a
perfect example of how modern music companies continue to find new ways =
to
reach fans. I anticipate we&#8217;ll be seeing more and more of these =
types of
partnerships and cross-pollination of industries which benefit everyone,
especially music fans.&quot;<o:p></o:p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

&#8220;Guitar Hero: Warriors of =
Rock, Soundgarden
and Universal Music are breaking new ground with this innovative =
partnership,
&#8220; said David Haddad, Chief Operating Officer, Guitar =
Hero.
&#8220;Soundgarden&#8217;s seminal music will be available =
through all
of Guitar Hero&#8217;s distribution channels =
&#8211;
physical retail, digital download through consoles, and the iPhone =
&#8211;
proving that Guitar Hero is a platform to bring an =
interactive
music experience to new audiences and fans. &nbsp;We&#8217;re thrilled =
to be
collaborating with Soundgarden at such an exciting point in their =
career.
&#8221;<o:p></o:p>

<p class=3DMsoNormal><i><o:p>&nbsp;</o:p></i></p>

Soundgarden&#8217;s first =
retrospective,
Telephantasm includes beloved band hits, deep back catalogue =
cuts and a
never-before-heard unreleased track entitled &#8220;Black =
Rain,&#8221;
taken from the Badmotorfinger recording sessions.&nbsp; =
&#8220;Black
Rain,&#8221; called &#8220;a grunge grenade&#8221; by USA =
Today,
received a 4-star review from Rolling Stone and is
currently #8 at Mainstream Rock. AOL Spinner =
recently
premiered the new video for the song -<a
href=3D"http://www.spinner.com/2010/09/17/soundgarden-black-rain-video-pr=
emiere/">http://www.spinner.com/2010/09/17/soundgarden-black-rain-video-p=
remiere/</a>
.&nbsp; Directed and created by&nbsp;animator Brendon =
Small&nbsp;from Adult
Swim&#8217;s wildly popular and imaginative show =
&#8220;Metalocalypse,&#8221;
the video takes fans through an epic battle in post-apocalyptic Seattle, =
WA
between an animated- Soundgarden-manned&nbsp; translucent robot, and a
multi-appendage giant monster. This is the first artist-driven music =
video
based off the show. <o:p></o:p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal>Additional info about <b><i>Telephantasm</i></b> =
versions:<o:p></o:p></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal>All North American <b><i>Guitar =
Hero</i></b><i>&reg;</i><b><i>:
Warriors of Rock</i></b> launch units will contain the 12-song =
retrospective
disc and will be exclusive to <b><i>Guitar =
Hero</i></b><i>&reg;</i><b><i>:
Warriors of Rock</i></b> for one week (until October 5).&nbsp; =
Additionally,
fans will get full access to the band&#8217;s new album as downloadable =
content
for <b><i>Guitar Hero</i></b><i>&reg;</i><b><i>: Warriors of =
Rock</i></b> today
with the launch of the game. The 12-song disc will then be available on =
<b>October
5<sup>th</sup></b> at all music retail outlets and on the band&#8217;s =
web site
<b><a =
href=3D"http://www.soundgardenworld.com">www.soundgardenworld.com</a>.</b=
><o:p></o:p></p>

<p class=3DMsoNormal><span =
style=3D'font-size:12.0pt;color:#1F497D'><o:p>&nbsp;</o:p></span></p>

Additionally, A&amp;M/UMe has released 3 =
deluxe
expanded versions of Telephantasm available today =
including a
double-disc with 12 additional tracks, 5 of which are previously =
unreleased,
and Soundgarden&#8217;s first-ever DVD, featuring 20 videos, 13 =
of which
have never been released. Additionally, a Deluxe 3-LP Vinyl Edition and =
an
individually numbered Super Deluxe Collector&#8217;s Edition box set are
available today. The Super Deluxe Collector&#8217;s Edition will be =
available
for a limited time and will include 2 CDs, the limited edition DVD, =
three heavy
vinyl discs, each uniquely colored, a 20-page book featuring rare photos =
and
liner notes by Kim Thayil, Jeff Gilbert and Matt Pinfield, a =
double-sided
panorama poster of the album artwork, an art print of each band member, =
a litho
of the Showbox show poster and more. These 3 deluxe expanded versions =
are
available at all music retail outlets and on the band&#8217;s =
website.<o:p></o:p>

<p class=3DMsoNormal><span style=3D'font-family:"Lucida =
Grande","serif"'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>For more
information on Soundgarden and Telephantasm, please =
contact:<o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i><o:p>&nbsp;</o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Press Here
Publicity<o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Gina Schulman /
<a =
href=3D"mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</=
a> <o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>212.246.2640<o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i><o:p>&nbsp;</o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Activision/</i></b><b><i>
Guitar Hero</i></b><i>&reg;</i><b><i>: Warriors of =
Rock</i></b><b><i><o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Paul Murphy / <a
href=3D"mailto:paul.murphy@activision.com">paul.murphy@activision.com</a>=
&nbsp; <o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i><o:p>&nbsp;</o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>A&amp;M/UMe<o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Sujata Murthy /<a
href=3D"mailto:sujata.murthy@umusic.com">sujata.murthy@umusic.com</a><br>=

</i></b><b>310.865.7812<i><o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i><o:p>&nbsp;</o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Recording
Industry Association of America<o:p></o:p></i></b></p>

<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center'><b><i>Jonathan Lamy /
<a href=3D"mailto:JLamy@riaa.com">JLamy@riaa.com</a> =
<o:p></o:p></i></b></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<span
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p>

Gina
Schulman 
P R
E S S&nbsp;&nbsp; H E R E 
<ns0:Street><ns0=
:address>138
 West 25th St.</ns0:address></ns0:Street> 9th =
Fl.&nbsp; 
<ns0:place><ns0:=
City>New
 York</ns0:City>, <ns0:State>NY</ns0:State> =
<ns0:PostalCode>10001</ns0:PostalCode></ns0:place> 
p.
212.246.2640 x 219 ** f. 212.582.6513 
e: =
<a
href=3D"mailto:gina@pressherepublicity.com"
title=3D"blocked::mailto:gina@pressherepublicity.com&#10;mailto:jen@press=
herepublicity.com">gina@pressherepublicity.com=
</a> 
 
----&gt;For downloadable photos, press kits, releases, =
bios
&amp; tour dates go to our website (all info in the &quot;current
roster&quot;&nbsp;section): 
<a href=3D"http://www.pressherepublicity.com">http://www.pressherepublicity.com</a>
 
<a href=3D"http://www.twitter.com/presshere">http://www.twitter.com/presshere</a>
<o:p></o:p></spa=
n>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><o:p>&nbsp;<=
/o:p></p>

<p class=3DMsoNormal>&nbsp;<o:p></o:p></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

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