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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:#1F497D"> </span><b><span style="font-size:36.0pt;font-family:"Georgia","serif";color:#1F497D"><img width="184" height="72" id="_x0000_i1025" src="cid:image001.jpg@01CE6123.18404D60"></span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:36.0pt;font-family:"Georgia","serif";color:#1F497D"><br>
</span></b><b><span style="font-size:36.0pt;font-family:"Georgia","serif";color:black">THE LAST ROYALS</span></b><span style="font-family:"Georgia","serif";color:black">
<br>
<br>
</span><b><span style="font-size:14.0pt;font-family:"Georgia","serif";color:black">PREMIERE NEW VIDEO “I HATE CALIFORNIA” TODAY IN CONJUCTION WITH
<i>TUMBLR</i></span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Georgia","serif";color:black"> </span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia","serif";color:black">SET TO PERFORM AT GAP'S NYC FLAGSHIP STORE ON JUNE 13th TO CELEBRATE THE COMPANY'S FIREFLY MUSIC FESTIVAL KICK-OFF PARTY</span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Georgia","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia","serif";color:black">ANNOUNCES THEIR DEBUT AT SUMMERFEST 2013!</span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<span style="font-family:"Georgia","serif";color:black"><br>
<img width="448" height="294" id="_x0000_i1026" src="cid:image002.jpg@01CE6123.18404D60"><br>
</span><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">(Photo Credit: Eric Ryan Anderson)</span></b><span style="font-family:"Georgia","serif";color:black">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black">Brooklyn based indie-pop duo <b>The Last Royals</b> (</span><a href="http://oohlalarecordings.com/home/" target="_blank"><b><span style="font-family:"Georgia","serif"">Ooh La La Records</span></b></a><span style="font-family:"Georgia","serif";color:black">)
have premiered their video for ballad track “<b>I Hate California</b>” today in conjunction with
<b><i>Tumblr</i>. </b>The pair are thrilled to release new content through this platform since they are<b> </b>avid Tumblr users - the band's website is actually a Tumblr page</span><span style="font-family:"Georgia","serif";color:black">. Website link to check
out below.</span><span style="font-size:11.0pt;font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Georgia","serif";color:black"><br>
</span></b><b><span style="font-family:"Georgia","serif";color:#1F497D"><a href="http://www.tumblr.com/tagged/music">PRESS HERE</a>
</span></b><b><span style="font-family:"Georgia","serif"">to watch The Last Royals' </span></b><span style="font-family:"Georgia","serif"">“<b>I Hate California</b>”<b> music video via
<i>Tumblr</i></b><span style="color:black"><br>
<br>
</span>Beautifully <span style="color:black">shot in Southern </span>California by director and cinematographer
<b>Matt Sanders</b>, this black and white short is comprised 100% of <span style="color:black">
reflected images, a deliberate creative call by the director to focus on the s</span>ong’s back story. Written about a time when The Last Royals singer
<b>Eric James</b>, then newly married and having to travel alone to Los Angeles for 6 weeks,<strong><i><span style="font-family:"Georgia","serif"">
</span></i></strong><strong><span style="font-family:"Georgia","serif"">“I Hate California”</span></strong> captures the frequent dichotomy of hopes versus reality.<br>
<br>
“You have to be careful what you wish for’, says Eric of the song. ‘Big American dreams, heading West to fulfill your destiny – like you’re gonna write the perfect radio song with a big hit-maker. Then you look around and realize it’s hell and you just wanna
go home.”<span style="color:black"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black">“I Hate California” is from The Last Royals’ debut LP,
<b><i>Twistification</i></b><i>,<b> </b></i>that has been highly-praised by <b><i>PasteMagazine.com, Entertainment Weekly, Blurt, Spotify, RCRD LBL, Interview Magazine, Fuse News
</i></b>(network piece) and more.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black">In other news, the duo
</span><span style="font-family:"Georgia","serif";color:black">has announced they will be performing at
<b>GAP</b>'s flagship store in <b>NYC</b></span><span style="font-family:"Georgia","serif";color:#1F497D">
</span><span style="font-family:"Georgia","serif";color:black">on <b>Thursday, June 13th</b> for the clothing
</span><span style="font-family:"Georgia","serif";color:black">company's kick-off party in support of
<b>Firefly Music Festival 2013</b>. </span><span style="font-family:"Georgia","serif";color:black">GAP is a major sponsor for Firefly that will be happening in
<b>Dover, DE </b>the weekend of <b>June 21st-23rd</b>. The guys will also be giving another special<b> NYC</b> performance at <b>Sleep No More</b> (<b>Manderley Bar / McKittrick Hotel</b>) on
<b>June 26<sup>th</sup></b>. Then the Last Royals will head to the Mid-West to make their debut at this year’s <b>Summerfest </b>on <b>July 2<sup>nd</sup></b> in <b>Milwaukee, WI. </b>See all tour dates listed below and go to
</span><span style="font-family:"Georgia","serif""><a href="http://www.thelastroyals.com">www.thelastroyals.com</a><span style="color:black"> for more information on how to purchase tickets.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><u><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">The Last Royals Tour Dates:</span></u></b><b><u><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D"><br>
</span></u></b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">June 13th New York, NY @ GAP Flagship store (34th & Broadway) <br>
June 21<sup>st</sup> -23<sup>nd</sup> Dover, DE @ Firefly Music Festival (coffee house performance)
<br>
June 21<sup>st</sup> -23<sup>rd</sup> </span><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">
</span><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">Dover, DE @ Firefly Music Festival
<br>
June 26<sup>th</sup> New York, NY @ Sleep No More (Manderley Bar / McKittrick Hotel)
<br>
July 1<sup>st</sup> Evanston, IL @ S.P.A.C.E </span>
<span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">**<br>
July 2<sup>nd</sup> Milwaukee, WI @ Summerfest <b><br>
</b>**w/The Dunwells<b> </b> </span><b><span style="font-family:"Georgia","serif";color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoNoSpacing"><b><u><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">WATCH/LISTEN:
</span></u></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing"><a href="http://www.daytrotter.com/#!/concert/the-last-royals/20056584-37383721" target="_blank"><span style="font-size:10.0pt;font-family:"Georgia","serif"">PRESS HERE</span></a><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">
to LISTEN to The Last Royals’ <b><i>Daytrotter </i></b>session </span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing"><a href="http://www.fuse.tv/videos/2013/03/shows-fuse-news-last-royals" target="_blank"><span style="font-size:10.0pt;font-family:"Georgia","serif"">PRESS HERE</span></a><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">
to WATCH The Last Royals’ Fresh Cut Artist interview on <b><i>Fuse News</i></b> </span>
<span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><a href="http://www.vevo.com/watch/the-last-royals/crystal-vases/USQY51322895" target="_blank"><span style="font-size:10.0pt;font-family:"Georgia","serif"">PRESS HERE</span></a><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">
</span><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">to WATCH
<b>The Last Royals</b>’ “<b>Crystal Vases</b>” music video via <b><i>Vevo</i></b>; track<b>
</b>spent 5 consecutive months on<b> <i>Alt Nation</i>’s <i>Top 18</i> Chart</b></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><b><u><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D"><br>
</span></u></b><b><u><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">PRAISE FOR THE LAST ROYALS &<i> TWISTIFICATION:</i></span></u></b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> </span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">“More organic [than Neon Trees], but have a similar knack for raspy finger-snap choruses.” –
<b>Entertainment Weekly</b> </span></i><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>“Twisitification brings to mind everyone from classic OMG to the Beatles, cramming in swirling melodies with witty,
hummable vocals…11 songs that just might be the first great pop record of 2013 .” –<b> Blurt</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>“Songs with narrative cohesion and an irresistible pop feel amidst decidedly rock undertones.” –
<b>PasteMagazine.com</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>"The Killers and Neon Trees had a super baby, and it's called The Last Royals." –
<b>Hipstamatic’s Snap Magazine</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">“Great for fans of The Killers and Walk The Moon.”
</span></i><i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">-
</span></i><b><i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">RCRD LBL</span></i></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>“The Last Royals would describe their sound as ‘urban walking music’ - an unusual genre classification, but one that
ultimately works for Eric James and Mason Ingram.” - <b>Interview Magazine</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>"Full of catchy pop melodies with a solid dose rock and roll." –
<b>Spotify</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNoSpacing" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black"> <i>"Decadent indie pop and synthy electro sounds worthy of placement on any playlist" –
<b>Variance Magazine</b></i></span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">“<i>Super catchy</i>” –
<b><i>Red Bull Music<o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D"> </span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<a href="http://www.thelastroyals.com" target="_blank"><b><span style="font-size:10.0pt;font-family:"Georgia","serif"">www.thelastroyals.com</span></b></a><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D"> </span></b><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">//
</span></b><a href="http://www.facebook.com/thelastroyals" target="_blank"><b><span style="font-size:10.0pt;font-family:"Georgia","serif"">www.facebook.com/thelastroyals</span></b></a><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">
</span></b><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:black">//</span></b><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">
</span></b><a href="http://www.twitter.com/thelastroyals" target="_blank"><b><span style="font-size:10.0pt;font-family:"Georgia","serif"">www.twitter.com/thelastroyals</span></b></a><b><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#1F497D">
</span></b><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia","serif";color:#222222;background:white">For press inquiries on THE LAST ROYALS</span></b><span class="apple-converted-space"><span style="font-family:"Georgia","serif";color:#222222;background:white"> </span></span><b><span style="font-family:"Georgia","serif";color:#222222;background:white">please
contact:</span></b><span style="font-family:"Georgia","serif";color:black"><br>
</span><span style="font-family:"Georgia","serif";color:#222222;background:white">PRESS HERE</span><span style="font-family:"Georgia","serif";color:black"><br>
</span><span style="font-family:"Georgia","serif";color:#222222;background:white">Tasya Swisko//<span class="apple-converted-space"> </span></span><a href="mailto:tasya@pressherepublicity.com" target="_blank"><span style="font-family:"Georgia","serif";color:#1155CC;background:white">tasya@pressherepublicity.com</span></a><span class="apple-converted-space"><span style="font-family:"Georgia","serif";color:#222222;background:white"> </span></span><span style="font-family:"Georgia","serif";color:#222222;background:white"> <br>
212-246-2640</span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Georgia","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Tasya Swisko</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (212) 246-2640</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="https://mail.pressherepublicity.com/owa/redir.aspx?C=d26ac2609dfd45bfb5a0c52e1736ce5f&URL=mailto%3aTasya%40pressherepublicity.com" target="_blank"><span style="font-size:10.0pt;font-family:"Cambria","serif"">Tasya@pressherepublicity.com</span></a></span><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D">
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D"> </span><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(Los Angeles)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">8105 West Third St.,<b> </b>Los Angeles, CA 90048<b> </b></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (323) 556-9752 </span><span style="color:black"><o:p></o:p></span></p>
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