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<b><span style="font-size:28.0pt;font-family:"Georgia","serif""><img width="267" height="104" id="_x0000_i1029" src="cid:image001.jpg@01CDBC30.72CD6D50"></span></b><b><span style="font-size:28.0pt;font-family:"Georgia","serif""><o:p></o:p></span></b></p>
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<b><span style="font-size:28.0pt;font-family:"Georgia","serif"">AMERICAN ROYALTY</span></b><span style="font-size:22.0pt;font-family:"Georgia","serif"">
<br>
</span><span style="font-family:"Georgia","serif""><br>
<b>RELEASES TRACK “HONEY & QUEEN” AND ANNOUNCES NEW EP <i>PRISMATIC </i>OUT EARLY 2013</b></span><b><span style="font-size:12.0pt;font-family:"Georgia","serif""><o:p></o:p></span></b></p>
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<b><span style="font-family:"Georgia","serif"">HEADLINING THE ECHO IN LOS ANGELES ON NOVEMBER 9<sup>th</sup>
<o:p></o:p></span></b></p>
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<i><span style="font-family:"Georgia","serif""><img width="469" height="313" id="_x0000_i1028" src="cid:image002.jpg@01CDBC30.72CD6D50"></span></i><i><span style="font-family:"Georgia","serif""><br>
</span></i><b><span style="font-size:10.0pt;font-family:"Georgia","serif"">(Photo Credit: Nick Walker)<o:p></o:p></span></b></p>
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<i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222">“…psychedelic dance songs that venture down a spider-web of musical avenues: electronica, garage rock, blues… plenty of synth magic.” - <b>LA Weekly</b></span></i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222"><br>
<i><br>
"Shapeshifting electro-pop." - <b>XLR8R</b></i><o:p></o:p></span></p>
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<i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222">“…combination of the ever-rising garage rock sound with some creative electronic elements.” - <b>Filter Magazine</b></span></i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222"><o:p></o:p></span></p>
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<i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222">“LA's funky party rockers… Look out for these guys.” – <b>Brooklyn Vegan</b></span></i><span style="font-size:10.0pt;font-family:"Georgia","serif";color:#222222"><o:p></o:p></span></p>
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<span style="font-family:"Georgia","serif";color:#222222;background:white">Los Angeles' psych-pop outfit <b><a href="http://www.american-royalty.com/">American Royalty</a></b> has premiered a new song, “<b>Honey & Queen</b>,” today on UK’s
<b><i>Dummymag.com</i></b><i>. </i></span><b><span style="font-family:"Georgia","serif";color:black;background:white"><a href="http://dummymag.com/new-music/2012/11/06/premiere-american-royalty-honey-queen/">PRESS HERE</a></span></b><span style="font-family:"Georgia","serif";color:black;background:white">
to listen and download. </span><span style="font-family:"Georgia","serif";color:#222222;background:white">“Honey & Queen” is the first offering from the band’s upcoming EP, <b><i>Prismatic</i></b>, which will be released in <b>February 2013</b> via <b>Guns
in the Sun Records.</b></span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
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<span style="font-family:"Georgia","serif";color:#222222;background:white">Written and recorded during the band's summer 2012 residency at The Echo in Los Angeles, “Honey & Queen” delivers a warm groove of 808s joined by rhythmic percussion patterns. As the
track bounces along, it is steered by buzzing, bluesy vocals while echoes of psychedelic guitar riffs creep in. </span><span style="font-family:"Georgia","serif";color:black"><br>
<br>
</span><span style="font-family:"Georgia","serif";color:#222222;background:white">American Royalty, which includes members <b>Marc Gilfry</b>, <b>Billy Scher</b> and <b>Mat Ungson</b>, has been carving out a space in music that bridges the gap between blues rock
and electronica that<b><i> Interview Magazine</i></b> calls, “…an electronic overhaul to their classic rock charm.”</span><span style="font-family:"Georgia","serif";color:black"><br>
<br>
</span><span style="font-family:"Georgia","serif";color:#222222;background:white">The band will also be headlining<b> The Echo</b> in
<b>Los Angeles</b> this <b>Friday, November 9<sup>th</sup></b>. Their unorthodox multi-instrumentalist approach to the live stage is a main reason why <b><i>KCRW</i></b> highlighted them as one of the “LA bands to watch at CMJ 2012.” Their distinct sound has
also earned them support slots for a wide variety of talent including Metronomy, Totally Enormous Extinct Dinosaurs, Digitalism, The Presets, Ladyhawke, and more.</span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Georgia","serif";color:black;background:white">Be sure to check out the latest track from this rising trio, and
</span><span style="font-family:"Georgia","serif";color:red;background:white"><a href="http://www.theecho.com/event/166901/">PRESS HERE</a>
</span><span style="font-family:"Georgia","serif";color:#222222;background:white">to purchase tickets to their show at The Echo.
</span><span style="font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Georgia","serif""><img border="0" width="358" height="358" id="_x0000_i1027" src="cid:image003.jpg@01CDBC30.72CD6D50"></span><span style="font-family:"Georgia","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Georgia","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia","serif"">“Honey & Queen” Artwork
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Georgia","serif""><o:p> </o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Georgia","serif";color:black">For press inquiries on</span></b><span style="font-family:"Georgia","serif";color:black">
</span><b><span style="font-family:"Georgia","serif"">American Royalty</span></b><span style="font-family:"Georgia","serif";color:black">
<b>please contact:</b><br>
Tasya Swisko // </span><span style="font-family:"Georgia","serif""><a href="mailto:tasya@pressherepublicity.com" target="_blank">tasya@pressherepublicity.com</a><span style="color:black">
<br>
212.246.2640</span></span><span style="font-size:12.0pt;font-family:"Georgia","serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Tasya Swisko</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">8105 West Third St.,<b> </b>Los Angeles, CA 90048<b> </b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
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