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<b><span style="font-size:28.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;"><img width="267" height="104" id="_x0000_i1029" src="cid:image001.jpg@01CDBC30.72CD6D50"></span></b><b><span style="font-size:28.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;"><o:p></o:p></span></b></p>
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<b><span style="font-size:28.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;">AMERICAN ROYALTY</span></b><span style="font-size:22.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;">
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<b>RELEASES TRACK &#8220;HONEY &amp; QUEEN&#8221; AND ANNOUNCES NEW EP <i>PRISMATIC </i>OUT EARLY 2013</b></span><b><span style="font-size:12.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;"><o:p></o:p></span></b></p>
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<b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;">HEADLINING THE ECHO IN LOS ANGELES ON NOVEMBER 9<sup>th</sup>
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<i><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;"><img width="469" height="313" id="_x0000_i1028" src="cid:image002.jpg@01CDBC30.72CD6D50"></span></i><i><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;"><br>
</span></i><b><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;">(Photo Credit: Nick Walker)<o:p></o:p></span></b></p>
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<i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222">&#8220;&#8230;psychedelic dance songs that venture down a spider-web of musical avenues: electronica, garage rock, blues&#8230; plenty of synth magic.&#8221;&nbsp; -&nbsp;<b>LA Weekly</b></span></i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222"><br>
<i><br>
&quot;Shapeshifting electro-pop.&quot; -&nbsp;&nbsp;<b>XLR8R</b></i><o:p></o:p></span></p>
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<i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222">&#8220;&#8230;combination of the ever-rising garage rock sound with some creative electronic elements.&#8221;&nbsp; -&nbsp;<b>Filter Magazine</b></span></i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222"><o:p></o:p></span></p>
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<i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222">&#8220;LA's funky party rockers&#8230; Look out for these guys.&#8221; &#8211;&nbsp;<b>Brooklyn Vegan</b></span></i><span style="font-size:10.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222"><o:p></o:p></span></p>
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<span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">Los Angeles' psych-pop outfit&nbsp;<b><a href="http://www.american-royalty.com/">American Royalty</a></b>&nbsp;has premiered a new song,&nbsp;&#8220;<b>Honey &amp; Queen</b>,&#8221; today on UK&#8217;s
<b><i>Dummymag.com</i></b><i>. </i></span><b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black;background:white"><a href="http://dummymag.com/new-music/2012/11/06/premiere-american-royalty-honey-queen/">PRESS HERE</a></span></b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black;background:white">
 to listen and download.&nbsp;</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">&#8220;Honey &amp; Queen&#8221;&nbsp;is the first offering from the band&#8217;s upcoming EP,&nbsp;<b><i>Prismatic</i></b>, which will be&nbsp;released&nbsp;in&nbsp;<b>February 2013</b>&nbsp;via&nbsp;<b>Guns
 in the Sun Records.</b></span><span style="font-size:12.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
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<span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">Written and recorded during the band's summer 2012 residency at The Echo in Los Angeles, &#8220;Honey &amp; Queen&#8221;&nbsp;delivers a warm groove of 808s joined by rhythmic percussion patterns.&nbsp; As the
 track bounces along, it is steered by buzzing, bluesy vocals while echoes of psychedelic guitar riffs creep in.&nbsp;</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><br>
<br>
</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">American Royalty, which includes&nbsp;members&nbsp;<b>Marc Gilfry</b>,&nbsp;<b>Billy Scher</b>&nbsp;and&nbsp;<b>Mat Ungson</b>, has been carving out a space in music that bridges the gap between&nbsp;blues&nbsp;rock
 and electronica that<b><i> Interview Magazine</i></b>&nbsp;calls, &#8220;&#8230;an electronic overhaul to their classic rock charm.&#8221;</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><br>
<br>
</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">The band will also be headlining<b> The Echo</b> in
<b>Los Angeles</b> this <b>Friday, November 9<sup>th</sup></b>. Their unorthodox multi-instrumentalist approach to the live stage is a main reason why&nbsp;<b><i>KCRW</i></b>&nbsp;highlighted them as one of the &#8220;LA bands to watch at CMJ 2012.&#8221; Their distinct sound has
 also earned them support slots&nbsp;for a wide variety of talent including Metronomy, Totally Enormous Extinct Dinosaurs, Digitalism, The Presets, Ladyhawke, and more.</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black;background:white">Be sure to check out the latest track from this rising trio, and
</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:red;background:white"><a href="http://www.theecho.com/event/166901/">PRESS HERE</a>
</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:#222222;background:white">to purchase tickets to their show at The Echo.
</span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;"><img border="0" width="358" height="358" id="_x0000_i1027" src="cid:image003.jpg@01CDBC30.72CD6D50"></span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;">&#8220;Honey &amp; Queen&#8221; Artwork&nbsp;
<o:p></o:p></span></b></p>
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<p class="MsoNormal"><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black">For press inquiries on</span></b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black">
</span><b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;">American Royalty</span></b><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black">
<b>please contact:</b><br>
Tasya Swisko // </span><span style="font-family:&quot;Georgia&quot;,&quot;serif&quot;"><a href="mailto:tasya@pressherepublicity.com" target="_blank">tasya@pressherepublicity.com</a><span style="color:black">
<br>
212.246.2640</span></span><span style="font-size:12.0pt;font-family:&quot;Georgia&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.5pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">Tasya Swisko</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:#C00000">PRESS HERE&nbsp;</span></b><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">(New York)</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">138 W. 25<sup>th</sup>&nbsp;St., 9<sup>th</sup>&nbsp;Floor,&nbsp;New York, NY 10001</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">P:&nbsp;(212) 246-2640</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://mail.pressherepublicity.com/owa/redir.aspx?C=d26ac2609dfd45bfb5a0c52e1736ce5f&amp;URL=mailto%3aTasya%40pressherepublicity.com" target="_blank"><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:blue">Tasya@pressherepublicity.com</span></a><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;">
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:#C00000">PRESS HERE&nbsp;</span></b><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">(Los Angeles)</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">8105 West Third St.,<b>&nbsp;</b>Los Angeles, CA&nbsp;90048<b>&nbsp;</b></span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Cambria&quot;,&quot;serif&quot;;color:black">P: (323) 556-9752&nbsp;</span><span style="font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:black"><o:p></o:p></span></p>
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