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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Arial Narrow","sans-serif"">H&M REVEALS FAN-SOURCED MUSIC VIDEO
<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Arial Narrow","sans-serif"">FOR TOKIMONSTA’S REMIX OF KILO KISH’S “IOU”<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><img width="624" height="351" id="_x0000_i1026" src="cid:image001.jpg@01CF798B.DED1CC20"></b><span style="font-family:"Arial Narrow","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-family:"Arial Narrow","sans-serif"">New York, NY</span></b><span style="font-family:"Arial Narrow","sans-serif""> – (Ma<a name="_GoBack"></a>y 27, 2014)
</span><span style="font-family:"Arial Narrow","sans-serif"">H&M, Hennes & Mauritz AB (H&M),
</span><span style="font-family:"Arial Narrow","sans-serif"">toured the country this spring to create fashion’s first fan-sourced music video featuring the world’s longest runway show, in collaboration with vocalist and style muse Kilo Kish and music producer
TOKiMONSTA. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">Originating in Indio, CA at Coachella and traveling onto colleges across the U.S., making stops at UCLA, University of Texas – Austin, and concluding with
Penn State, thousands of fashion-savvy music fans were given the opportunity to walk to the beat, coast to coast. Participants showcased their unique style personalities in this year’s H&M Loves Music collection, strutting down a one-of-a-kind virtual runway,
all while listening to some of today’s hottest local DJs. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">Directed by the renowned Nathaniel Brown, who has worked with Kanye West, Drake, Jay Z, and Beyonce, captured a video that was compiled to create a music video
boasting the world’s longest runway show for TOKiMONSTA’s “Runway Remix” of Kilo Kish’s “IOU”. The video stars H&M enthusiasts styled in their favorite pieces from the collection alongside Kilo Kish, one of the faces of this year’s H&M Loves Music campaign,
herself.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">“Working with H&M on the ‘IOU’ remix music video has been awesome. I loved how anyone could come be a part of it at Coachella and on the college tour”, says
Kilo Kish.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">“H&M is a massive outlet for style and creativity. They provide the tools for each person to create their own style personality,” says TOKiMONSTA. She continues,
“I’ve been keeping up with Kilo since she first started dropping music. She is a really refreshing artist and it’s cool to see that a brand as big as H&M recognizes that too.”<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">This year’s H&M Loves Music campaign includes two full collections of festival inspired separates. H&M believes in the strong tie between music, fashion, and
self-expression which is how the collections came to be. The H&M Loves Music collections are available in 2,000 stores globally as well as online at hm.com.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial Narrow","sans-serif"">For all H&M Loves Music related content, please visit hmlovesmusic.tumblr.com.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial Narrow","sans-serif"">Music Video:<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif""><a href="http://youtu.be/0uOBDBA8i58" target="_blank">http://youtu.be/0uOBDBA8i58</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial Narrow","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial Narrow","sans-serif"">Press Contacts:
<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial Narrow","sans-serif"">Alexandria DeVillers<b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial Narrow","sans-serif"">H&M<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><a href="mailto:alexandria.devillers@hm.com"><span lang="SV" style="font-family:"Arial Narrow","sans-serif"">alexandria.devillers@hm.com</span></a><span style="font-family:"Arial Narrow","sans-serif"">
<span lang="SV"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="text-autospace:none"><span lang="SV" style="font-family:"Arial Narrow","sans-serif"">(646) 634-3378<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span lang="SV" style="font-family:"Arial Narrow","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span lang="SV" style="font-family:"Arial Narrow","sans-serif"">TJ Allers
<b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="text-autospace:none"><span lang="SV" style="font-family:"Arial Narrow","sans-serif"">Paul Wilmont Communications
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><a href="mailto:tallers@paulwilmot.com"><span style="font-family:"Arial Narrow","sans-serif"">tallers@paulwilmot.com</span></a><span style="font-family:"Arial Narrow","sans-serif"">
</span><span lang="SV" style="font-family:"Arial Narrow","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial Narrow","sans-serif"">
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial Narrow","sans-serif""> <o:p></o:p></span></p>
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<br style="mso-ignore:vglayout" clear="ALL">
<p class="MsoNormal" style="text-align:justify"><span style="font-size:7.0pt">H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price.
In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,200 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090</span><i><span style="font-size:7.0pt;color:black">
</span></i><span style="font-size:7.0pt">million and the number of employees is more than 116,000. For further information, visit
</span><a href="http://www.hm.com"><span style="font-size:7.0pt">hm.com</span></a><span style="font-size:7.0pt">.</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Jaclyn Ulman<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><u><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue"><a href="mailto:jaclyn@pressherepublicity.com"><span style="color:blue">jaclyn@pressherepublicity.com</span></a></span></u><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(Los Angeles)</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">8105 West Third St.,<b> </b>Los Angeles, CA 90048<b> </b></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">P: (323) 556-9752 <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <a href="http://www.twitter.com/presshere" target="_blank"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:blue">www.twitter.com/presshere</span></i></a><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">Click to view website:</span></i><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com/" target="_blank"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D;text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image003.jpg@01CF798B.DED1CC20" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"></span></a><o:p></o:p></p>
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