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<span style="font-size:16.0pt; color:black"><img id="_x0000_i1025" src="cid:image001.png@01CEAA60.F606DBB0" height="29" width="209"></span><span style="color:black"></span></p>
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<b><span style="font-size:36.0pt; font-family:"Century Gothic","sans-serif"">TAKES
<span style="color:black">OVER <i>THE HYPE MACHINE </i>TUMBLR!</span></span></b><span style="font-size:36.0pt; font-family:"Century Gothic","sans-serif"; color:black"></span></p>
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<b><span style="font-family:"Century Gothic","sans-serif"; color:black"><img id="Picture_x0020_4" src="cid:image002.png@01CEAA60.F606DBB0" alt="Untitled.png" height="55" width="513"></span></b></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><i><span style="font-size:16.0pt">KISS LAND</span></i></b><b><span style="font-size:16.0pt"> STREAMING ON
<i>NPR FIRST LISTEN</i> NOW</span></b></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><span style="font-size:16.0pt">PERFORMING
<i>JIMMY KIMMEL LIVE!</i> NEXT WEEK</span></b></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><u><span style="font-size:16.0pt">KISS LAND</span></u></b><b><span style="font-size:16.0pt"> (XO / REPUBLIC) OUT SEPTEMBER 10<sup>TH</sup>
</span></b></p>
<p class="MsoNoSpacing"><span style="font-family:"Century Gothic","sans-serif"; color:black"> </span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="font-size:6.0pt; color:black"><img id="_x0000_i1027" src="cid:image003.jpg@01CEAA60.F606DBB0" height="270" width="405"></span><span style="color:black"><br>
</span><span style="font-size:10.0pt; font-family:"Century Gothic","sans-serif"; color:black">(Photo Credit:
<b>La Mar C. Taylor</b>)</span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="font-family:"Century Gothic","sans-serif"; color:black"> </span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-family:"Calibri","sans-serif"; color:black">Tomorrow
<b>The Weeknd</b> seizes <b>The Hype Machine</b>’s <b>Tumblr</b> for 24 hours, the first time the platform has allowed an artist takeover since its 2005 inception. Together,
<b>The Weeknd Machine</b> break through uncharted territory, givin<font color="000000">g
</font></span><font color="000000"><b><span style="font-family: "Calibri","sans-serif";">The
</span></b><b><span style="font-family: "Calibri","sans-serif";">H</span></b><b><span style="font-family: "Calibri","sans-serif";">ype
</span></b><b><span style="font-family: "Calibri","sans-serif";">M</span></b><b><span style="font-family: "Calibri","sans-serif";">achine</span></b><b><span style="font-family: "Calibri","sans-serif";">
</span></b><span style="font-family: "Calibri","sans-serif";">a fresh <b>XO</b> make-over, while visually allowing
<b>Abel Tesfaye</b> (aka <b>The Weeknd</b>) a forum to indulge and divulge. </span>
</font></p>
<p class="MsoNoSpacing"><a href="http://hypem.tumblr.com/" target="_blank"><b>PRESS HERE</b></a><span style="color:#365F91">
</span>TO CHECK OUT THE WEEKND’S HYPE MACHINE TUMBLR TAKE OVER</p>
<p class="MsoNoSpacing"><a href="http://smarturl.it/TheWeekndKissLandiT" target="_blank"><b>PRESS HERE</b></a><span style="color:#365F91">
</span>TO PRE-ORDER THE WEEKND’S SEPTEMBER 10<sup>TH</sup> RELEASE, KISS LAND (XO / REPUBLIC):
<a href="http://smarturl.it/TheWeekndKissLandiT" target="_blank">http://smarturl.it/TheWeekndKissLandiT</a></p>
<p class="MsoNoSpacing"><a href="http://smarturl.it/TheWeekndKissLandiT" target="_blank"><br>
</a></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">This Tumblr takeover allows
<b>The Weeknd</b> to visually connect to Tumblr’ers via exclusive photos, songs that inspire him, production hints for his world tour and more.
</span><b><span style="font-family:"Calibri","sans-serif"">The Weeknd</span></b><span style="font-family:"Calibri","sans-serif""> himself surfaced by posting a series of free mixtapes online, with praise on the music alone mounting so fast that by the third
one <b>The Weeknd'</b>s<b> </b>site crashed due to the large number of downloads. Considering his beginnings it seems only fair to adopt
<b>The Hype Machine’s </b>Tumblr for the day, <span style="color:black">as <b>HM</b> is
<i>the</i> platform that aggregates blogs and reveals what the real music world is listening to.</span></span></p>
<p><span style="font-family:"Calibri","sans-serif""><span style="color:black"><br>
</span></span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">In the spirit of sharing
<b>Tesfaye</b>’s musical knowledge and passion, <b>The Hype Machine</b> </span><span style="font-family:"Calibri","sans-serif"">will have no say in
<span style="color:black">the content of these p</span>osts, but asks <b>The Weeknd</b> blog from the
<span style="color:black">heart. This spirit is why </span><a href="http://en.wikipedia.org/wiki/Gawker_Media" title="Gawker Media" target="_blank"><span style="color:windowtext; text-decoration:none">Gawker Media</span></a> founder
<a href="http://en.wikipedia.org/wiki/Nick_Denton" title="Nick Denton" target="_blank">
<span style="color:windowtext; text-decoration:none">Nick Denton</span></a> calls
<span style="color:black">the blog aggregating platform "the future of all media."</span></span></p>
<p><span style="font-family:"Calibri","sans-serif""><span style="color:black"><br>
</span></span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">The sound and sight of
<b>Kiss Land</b> come full circle, as <b><i>Kiss Land </i></b>streams in its entirety on
<b><i>NPR First Listen </i></b>all this week <b>- </b></span><span style="font-family:"Calibri","sans-serif""><a href="http://www.npr.org/2013/09/01/217215700/first-listen-the-weeknd-kiss-land" target="_blank"><b>PRESS HERE</b></a><b><span style="color:black">
to check it out</span></b><span style="color:black">! </span></span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">And next week on September 12,
<b>The Weeknd</b> debuts his first U.S. television performance ever on the <b>Jimmy Kimmel Live!</b> outdoor stage.</span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><i><span style="color:black">“The most invigorating, surprising and affecting new force in R&B.”
<b><u>THE NEW YORK TIMES</u></b></span></i><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><i><span style="color:black"> </span></i><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><i><span style="color:black">“The Weeknd seems poised to cement his place as the leader of new wave R&B, with the release of
<em><span style="font-family:"Calibri","sans-serif"">Kiss Land</span></em>.” “Most Anticipated Albums of 2013”</span></i><span style="color:black">
<b><u>THE SOURCE</u></b></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="color:black"> </span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><i><span style="color:black">“On the forefront of an idiosyncratic new cut of R&B.”</span></i><span style="color:black">
<b><u>ROLLING STONE</u></b></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="color:black"> </span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><i><span style="color:black">“Practically untouched…The Weeknd breathed new life into R&B.”
<b><u>HIPHOPDX</u></b></span></i></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="color:black"> </span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="font-family:"Arial","sans-serif"; color:black"><img id="_x0000_i1028" src="cid:image004.jpg@01CEAA60.F606DBB0" border="0" height="294" width="294"></span><span style="color:black"></span></p>
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<p class="MsoNoSpacing"><b><u><span style="font-size:12.0pt; color:black">The Weeknd Fall Tour dates:</span></u></b><span style="color:black"></span></p>
<p class="MsoNoSpacing"><span style="color:black">9/6 Vancouver, BC Orpheum Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/7 Vancouver, BC Orpheum Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/10 Seattle, WA Paramount Theater</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/13 Berkeley, CA The Greek Theatre – Berkeley</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/14 Santa Barbara, CA Santa Barbara Bowl</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/16 Los Angeles, CA The Greek Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/17 Los Angeles, CA The Greek Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/20 Broomfield, CO 1<sup>st</sup> Bank Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/22 Grand Prairie, TX Verizon Theatre at Grand Prairie</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/23 Cedar Park, TX Cedar Park Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/24 Houston, TX Bayou Music Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/26 Tampa, FL David A. Straz, Jr. Center for the Performing Arts</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/27 Orlando, FL Hard Rock Live</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/28 Miami, FL James L. Knight Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">9/30 Atlanta, GA Fox Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/1 Charlotte, NC Ovens Auditorium</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/2 Durham, NC Durham Performing Arts Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/4 Camden, NJ Susquehanna Bank Center</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/5 Washington, D.C. DAR Constitution Hall</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/7 New York, NY Radio City Music Hall</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/8 New York, NY Radio City Music Hall<br>
10/10 Boston, MA Orpheum theatre </span></p>
<p class="MsoNoSpacing"><span style="color:black">10/11 Boston, MA Orpheum Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/13 Chicago, IL Chicago Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/14 Chicago, IL Chicago Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/15 Detroit, MI Fox Theatre</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/17 Toronto, ON Massey Hall<br>
10/18 Toronto, ON Massey Hall</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/19 Toronto, ON Massey Hall</span></p>
<p class="MsoNoSpacing"><span style="color:black">10/20 Toronto, ON Massey Hall</span></p>
<p class="MsoNoSpacing">11/26 London, UK The O2 Arena<span style="color:#1F497D"></span></p>
<p class="MsoNoSpacing">11/22: Birmingham (NIA)<br>
11/23: Manchester (Manchester Apollo)<br>
11/24: Manchester (Manchester Apollo)<br>
11/26: London (02 Arena)</p>
<p class="MsoNoSpacing" style="margin-bottom:12.0pt"><span style="color:#1F497D"> </span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><span style="font-size:12.0pt; color:black">BUY KISS LAND TODAY AVAILABLE NOW AT
</span></b><a href="http://smarturl.it/TheWeekndKissLandiT" target="_blank"><b>http://smarturl.it/TheWeekndKissLandiT</b></a><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><span style="font-size:12.0pt; color:black">BUY TICKETS TO THE
<i>KISS LAND</i> FALL TOUR: </span></b><a href="http://smarturl.it/TheWeekndFallTour" target="_blank"><b><span style="font-size:12.0pt">http://smarturl.it/TheWeekndFallTour</span></b></a><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="font-size:9.0pt; color:black"> </span><span style="color:black"></span></p>
<p class="MsoNormal" style="text-align:center" align="center"><span style="font-size:10.0pt; font-family:"Calibri","sans-serif"; color:black">For more information on
<b>The Weeknd</b>, please contact:<b><br>
Press Here Publicity</b> <br>
Jennie Boddy // Tasya Swisko <br>
212-246-2640<br>
</span><span style="font-family:"Calibri","sans-serif""><a href="https://mail.pressherepublicity.com/owa/redir.aspx?C=6ddc01d400354660974ac30e8bc1da8a&URL=mailto%3ajennie%40pressherepublicity.com" target="_blank"><span style="font-size:10.0pt">jennie@pressherepublicity.com</span></a></span><span style="font-size:10.0pt; font-family:"Calibri","sans-serif"; color:black"> //
</span><span style="font-family:"Calibri","sans-serif""><a href="mailto:tasya@pressherepublicity.com" target="_blank"><span style="font-size:10.0pt">tasya@pressherepublicity.com</span></a></span><span style="font-size:10.0pt; font-family:"Calibri","sans-serif"; color:black">
</span><span style="font-family:"Calibri","sans-serif"; color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><b><span style="font-size:10.0pt; color:black">Universal Republic Records</span></b><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><span style="font-size:10.0pt; color:black">Myisha Brooks</span><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="margin-bottom:12.0pt; text-align:center" align="center">
<a href="http://www.theweeknd.com" target="_blank"><b><span style="font-size:9.0pt">www.theweeknd.com</span></b></a><span style="color:black"></span></p>
<p class="MsoNoSpacing" style="text-align:center" align="center"><a href="https://www.facebook.com/theweekend" target="_blank"><span style="font-size:9.0pt">www.facebook.com/theweekend</span></a><cite><span style="font-size:9.0pt; font-family:"Calibri","sans-serif"; color:black">
</span></cite><span style="font-size:9.0pt; color:black">ý // </span><a href="http://www.twitter.com/theweeknd" target="_blank"><span style="font-size:9.0pt">www.twitter.com/theweeknd</span></a><cite><span style="font-size:9.0pt; font-family:"Calibri","sans-serif"; color:black">
</span></cite><span style="color:black"></span></p>
<p class="MsoNormal" style="text-align:center" align="center"># # #</p>
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