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<p class="MsoNormal"><span style="font-size:12.0pt">Jakey G. has never seemed so attractive before…amazing what being a bad boy can do. Shameful! To the music of
<i>The Shoes </i>no less. Now on Noisey:<o:p></o:p></span></p>
<p class="MsoNormal" align="right" style="text-align:right;text-autospace:none"><span style="font-size:12.0pt">Contact:
<u><span style="color:#1436A5"><a href="mailto:rory.ahearn@vice.com">rory.ahearn@vice.com</a></span></u><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;text-autospace:none">
<b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center;text-autospace:none">
<b><span style="font-size:14.0pt">THE NOISEY YOUTUBE CHANNEL PREMIERES "TIME TO DANCE" BY THE SHOES</span></b><span style="font-size:14.0pt"><o:p></o:p></span></p>
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<span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;text-autospace:none">
<b><i><span style="font-size:12.0pt">Director Daniel Wolfe and star Jake Gyllenhaal bring a manic serial psycho killer to life in The Shoes' newest music video</span></i></b><b><span style="font-size:12.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt">New York, NY (March 13, 2012)</span></b><span style="font-size:12.0pt"> - Noisey today announces the premiere of the new single and music video "Time To Dance" from French Electro
Pop sensation, The Shoes, starring actor Jake Gyllenhaal and directed by Daniel Wolfe. The premiere of "Time To Dance" marks the latest from the Noisey YouTube channel's ever expanding presence as a world-leading online music destination. The channel made
its debut in February with <a href="http://www.youtube.com/watch?v=2uYs0gJD-LE"><span style="color:#1436A5">M.I.A.'s "Bad Girls,"</span></a> and VICE-produced <a href="http://www.youtube.com/watch?v=r6I2Ek_j_Xc&feature=relmfu"><span style="color:#1436A5">A$AP
Rocky video, "Wassup."</span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">Watch the world premiere of "Time To Dance" on the Noisey YouTube channel here: XXXXXXX<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">In "Time To Dance," a disturbed killing machine, played by Jake Gyllenhaal, chases his victims up fire escapes, behind back alleys, and through dark bars and strip clubs, bringing
them one by one to their bleak and bloody demises.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">On the making of the music video, The Shoes say, "When we released the 'Stay The Same' music video last year with Daniel Wolfe, we were so blown away by his work that we had to
bring him back for the 'Time To Dance' video. No other director understood our music like he did. We gave him our track, and today, he gives us the best music video, starring one of our favorite actors, Jake Gyllenhaal. We still can't believe it!"<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">Of working on "Time To Dance," Director Daniel Wolfe says, "I was extremely fortunate to work with Jake Gyllenhaal and The Shoes on 'Time To Dance.' It's a cinematic track and I've
always wanted to do my take on a well loved genre."<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt">About The Shoes</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">French Electro Pop duo The Shoes (<span style="color:#181818">Guillaume Brière and Benjamin Lebeau)</span> have remixed, produced, and arranged material for a wide range of artists
including Shakira, Lana Del Rey, Woodkid, Das Racist, The Virgins and many more. The band won the Innovation Award at the UK Music Video Awards for their "Cover Your Eyes" music video, and was nominated three times at The Antville Music Video Awards for their
video, "Stay The Same."<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">"Time to Dance" is a new extract from The Shoes' successful and acclaimed debut album, "Crack My Bones." The Video for Time To Dance was commissioned by Pierre Le Ny for French
label GUM (<a href="http://label-gum.com/"><span style="color:#1436A5">http://label-gum.com/</span></a>) and produced by London based production company Somesuch & Co (<a href="http://www.somesuchandco.com/"><span style="color:#1436A5">http://www.somesuchandco.com/</span></a>)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt">For more information on The Shoes visit
<a href="http://www.theshoes.fr/"><span style="color:#1436A5">www.theshoes.fr</span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt">About Noisey</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><a href="http://Noisey.com/"><span style="color:#1436A5">Noisey.com</span></a> launched in March 2011 at SXSW and is dedicated to uncovering the best new bands and music scenes
from around the world. To date, Noisey teams around the world have profiled hundreds of bands from 11 different countries, in more than 700 captivating original episodes. On YouTube, Noisey offers music fans the most extensive slate of original online music
programming to date, covering not only the artists that matter most, but the trends and opinions that make up today's music culture. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt">About VICE</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">VICE is a leading global youth media company operating in over 34 countries, and includes the world’s premier original online video destination, <a href="http://VICE.COM/"><span style="color:#1436A5">VICE.COM</span></a>;
an international network of digital channels; a television production studio; a record label; an in-house creative services agency; and a book-publishing division.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Century Gothic","sans-serif";color:#595959"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">Jennie Boddy<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">CURRENT: Die Antwoord, Chester French, Feist, K. Flay, Karen O, Marilyn Manson,
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">Pains of Being Pure at Heart, Paloma Faith, The Creators Project, TV On The Radio, Yeah Yeah Yeahs<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">p: 212.246.2640<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959">e:
</span></b><b><u><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:blue"><a href="mailto:jennie@pressherepublicity.com">jennie@pressherepublicity.com</a><o:p></o:p></span></u></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#595959"><a href="http://www.pressherepublicity.com/"><span style="color:#595959">http://www.pressherepublicity.com</span></a>
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<a href="http://www.twitter.com/presshere"><span style="color:#595959">http://www.twitter.com/presshere</span></a>
</span></b><b><u><span style="font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:blue"><o:p></o:p></span></u></b></p>
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