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<b><span style="font-size:15.0pt">VICE AND INTEL’S <i>THE CREATORS PROJECT</i> PRESENTS FASHION ICON HUSSEIN CHALAYAN, HIS NEW WIG, AND CHAMPAGNE GLASSES EQUIPPED WITH SECRET CAMERAS</span></b><span style="font-size:15.0pt"><o:p></o:p></span></p>
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<span style="font-size:15.0pt"><img width="299" height="198" id="Picture_x0020_1" src="cid:image001.jpg@01CCA524.6A7A2FE0" alt="A_First_ - LR.jpg"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10.5pt">For his Spring/Summer 2012 Fashion Show in Paris this past September, designer Hussein Chalayan dressed up like a waiter and filmed the insides of his model’s mouths
while they drank champagne down the catwalk</span></i><span style="font-size:10.5pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.5pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.5pt">NEW YORK, N.Y (NOVEMBER 17, 2011)
</span></b><span style="font-size:10.5pt">- <b><i>The Creators Project</i></b>, an ongoing global cultural and technology initiative by
<b>VICE</b> and <b>Intel</b>, today presents exclusive, behind-the-scenes footage of the world-acclaimed fashion mogul
<b>Hussein Chalayan</b>’s September fashion show, complete with hidden cameras and champagne drinking models.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt">Watch <i>The Creators Project</i>’s take on
<b>Hussein Chalayan</b>’s fashion show<b> </b>here: <a href="http://www.thecreatorsproject.com/blog/hussein-chalayan-shows-a-new-image-of-the-body">
http://www.thecreatorsproject.com/blog/hussein-chalayan-shows-a-new-image-of-the-body</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.5pt">For his Spring/Summer 2012 Paris presentation, British fashion designer
<b>Hussein Chalayan, </b>in collaboration with <i>The Creators Project</i>, sent his models down the runway holding champagne flutes rigged to tiny secret cameras. As the models drank their beverages while donning the latest in Chalayan’s fashion line, each
muse’s mouth and throat were projected onto a large screen behind the catwalk. The secret, hidden cameras created a visual experience for the models, guests, and wig-wearing Chayalan, like they had never seen before.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span style="font-size:10.5pt">About
<i>The Creators Project</i> <o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:10.5pt">Launched in 2010,<b>
</b><i>The Creators Project</i><b> </b>is an ongoing global initiative dedicated to supporting artists in realizing their creative visions through technology. The project includes an online community, a content creation studio, and a global event series. In
just one year, <i>The Creators Project</i> has become a cultural phenomenon. Tens of thousands of guests have attended the events, and its website has attracted more than 25MM unique visitors and its video content has been viewed 120MM times. The project unites
a vast collection of artists, designers, musicians, and filmmakers who are using technology to push the bounds of creative expression. <o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span lang="EN" style="color:black">For more information or interviews please contact:<br>
</span></b><span lang="EN" style="color:black">Jennie Boddy // <a href="mailto:jennie@pressherepublicity.com" target="_blank">
jennie@pressherepublicity.com</a> <br>
or <br>
Rachel Gomez // <a href="mailto:rachel@pressherepublicity.com" target="_blank">rachel@pressherepublicity.com</a>
</span><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">212.246.2640</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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