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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="color:black">Worldwide Cartier Launch of Short Film “Painted Love” TODAY</span></u></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="color:black">Official Launch Party in Tokyo on November 25<sup>th</sup></span></u></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="default" style="text-align:justify"><i><span lang="FR" style="color:black">New York, NY – November 16<sup>th</sup>, 2011</span></i><span lang="FR" style="color:black">— Today, Cartier is releasing its<span class="apple-converted-space"> </span><b>“Painted
Love”<span class="apple-converted-space"> </span></b>campaign on all of its digital platforms.<span class="apple-converted-space"> </span></span><b><i><span lang="EN-GB" style="color:black">Painted Love</span></i></b><span class="apple-converted-space"><span lang="EN-GB" style="color:black"> </span></span><span lang="EN-GB" style="color:black">is
the exclusive short film collaboration with New York based directors<span class="apple-converted-space"> </span><b>Waverly</b><span class="apple-converted-space"> </span>(LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio) and French band<span class="apple-converted-space"> </span><b>Air<span class="apple-converted-space"> </span></b></span><span lang="FR" style="color:black">(EMI
Music France)</span><b><span lang="EN-GB" style="color:black">.<span class="apple-converted-space"> </span></span></b><span lang="FR" style="color:black">The short film and<span class="apple-converted-space"> </span></span><span lang="FR" style="color:#1F497D">« </span><span lang="FR" style="color:black">Making-Of</span><span lang="FR" style="color:#1F497D"> »</span><span class="apple-converted-space"><span lang="FR" style="color:black"> </span></span><span lang="FR" style="color:black">will
be available at Cartier’s<span class="apple-converted-space"> </span><a href="http://www.love.cartier.com/" title="http://www.love.cartier.com/">website</a>, their<span class="apple-converted-space"> </span><a href="http://www.facebook.com/Cartier" title="http://www.facebook.com/Cartier">Facebook</a><span class="apple-converted-space"> </span>and<span class="apple-converted-space"> </span><a href="http://www.youtube.com/Cartier" title="http://www.youtube.com/Cartier">YouTube</a><span class="apple-converted-space"> </span>as
well as on</span><span class="apple-converted-space"><u><span lang="FR" style="color:#1F497D"> </span></u></span><span style="color:black"><a href="http://www.vevo.com/watch/air/painted-love/USZXT1132858" title="http://www.vevo.com/watch/air/painted-love/USZXT1132858">Vevo</a></span><span lang="FR" style="color:black">.<span class="apple-converted-space"><b> </b></span><b><i>Painted
Love</i></b><span class="apple-converted-space"> </span>revisits the myth of Pygmalion and Galatea- the impossible encounter between an artist and his muse. The film takes place in a downtown Manhattan loft and depicts the story of a young painter and his
quest for his love and his obsession to attain her. <b>“Painted Love”<span class="apple-converted-space"> </span></b>is the first of a three-part series of exclusive collaborations between musicians and directors all answering the question<span class="apple-converted-space"> </span><b>“How
Far Would You Go For Love?”</b>The complete series will debut in 2012.</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">This is Cartier’s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. After the</span><span class="apple-converted-space"><span style="color:#1F497D"> </span></span><span style="color:black">films
initial Facebook debut on November 9<sup>th</sup>,<span class="apple-converted-space"> </span><b><i>Ad Week</i></b><span class="apple-converted-space"> </span>called the campaign “refreshing” while<span class="apple-converted-space"> </span><b><i>MTV</i></b><span class="apple-converted-space"> </span>dubbed
it “a dark yet breathy ode to obsessive passion.”<o:p></o:p></span></p>
<p><span style="color:black">To celebrate the release of this collaboration,<span class="apple-converted-space"> </span><i>Cartier<span class="apple-converted-space"> </span></i>will host an official worldwide<span class="apple-converted-space"> </span><b>VIP
launch party</b><span class="apple-converted-space"> </span>in<span class="apple-converted-space"> </span><b>Tokyo</b><span class="apple-converted-space"> </span>on Thursday,<span class="apple-converted-space"> </span><b>November 25<sup>th</sup></b>. The event,
co-hosted with nightlife impresarios Andre Saraiva and Lionel Bensemoun from<span class="apple-converted-space"> </span><b>Le Baron</b>, will take place at<span class="apple-converted-space"> </span><b>Sound Museum Vision</b>, Tokyo’s new superclub boasting
a capacity of 1,500. The line-up will include DJ sets by<span class="apple-converted-space"> </span><b>AIR</b><span class="apple-converted-space"> </span>and<span class="apple-converted-space"> </span><b>Gildas</b><span class="apple-converted-space"> </span>(co-founder
of Kitsune) as well as a live performance by<span class="apple-converted-space"> </span><b>Sebastien Tellier</b>.<o:p></o:p></span></p>
<p>In 2007, Cartier teamed up with <b>Olivier Dahan</b> who directed 12 short LOVE films. In 2008, the internationally renowned jeweler launched an exclusive concept album which included original songs from 12 artists such as
<b>Marion Cotillard</b>, <b>Lou Reed</b>, <b>Phoenix</b> and <b>Ryuchi Sakamoto </b>
amongst others, which received cult status.<o:p></o:p></p>
<p><b><u><span style="color:black">Praise for “Painted Love”</span><span style="color:#1F497D">:</span></u></b><span style="color:black"><o:p></o:p></span></p>
<p><span style="color:black">“Romantic, surreal, and stylish short film”-<span class="apple-converted-space"> </span><b><i>Rolling Stone</i></b><o:p></o:p></span></p>
<p><span style="color:black">“Life becomes the fantasy.”-<span class="apple-converted-space"> </span><b><i>WWD</i></b><o:p></o:p></span></p>
<p><span style="color:black"> “Air's song evolves from a moody, lounge piece…to a more dramatic, string-drenched piano suite, the tempo rising as the chase intensifies.”-<b><i>Billboard.biz</i></b><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">“It’s pretty damn romantic.”-<span class="apple-converted-space"> </span><b><i>Nylon</i></b><o:p></o:p></span></p>
<p><span style="color:black">“Cheers to Cartier for a well done, elegant social media campaign.”-<span class="apple-converted-space"> </span><b><i>Ad Week<o:p></o:p></i></b></span></p>
<p align="center" style="text-align:center"><br>
<span lang="EN-GB">More information<span style="color:#1F497D"> </span>and<span style="color:#1F497D">
</span>still images can be found<span style="color:#1F497D">: </span><span style="color:red"><a href="http://multivu.prnewswire.com/mnr/prne/cartier/52779/" title="http://multivu.prnewswire.com/mnr/prne/cartier/52779/">http://multivu.prnewswire.com/mnr/prne/cartier/52779/</a></span></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="color:black">For more information, contact:</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="color:black">Gina Schulman & Samara Shwidock</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="mailto:gina@pressherepublicity.com" title="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a><span class="apple-converted-space"> </span>//<span class="apple-converted-space"> </span><a href="mailto:samara@pressherepublicity.com" title="mailto:samara@pressherepublicity.com">samara@pressherepublicity.com</a><o:p></o:p></span></p>
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