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<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:18.0pt;font-family:"Arial","sans-serif"">Cartier and Air’s
<i>Painted Love</i> Debuts On Facebook Today <o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:18.0pt;font-family:"Arial","sans-serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><img width="575" height="271" id="Picture_x0020_1" src="cid:image001.jpg@01CC9EC8.43BF9AA0" alt="cid:image001.jpg@01CC9EC7.38F829D0"></span></b><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial","sans-serif"">[Still from
<i>Painted Love</i>]<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="default0" style="margin:0in;margin-bottom:.0001pt"><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">New York, NY- November 9<sup>th,
</sup>2011 – <b>Cartier </b>premiered <b><i>Painted Love </i></b>today on Facebook. This is the first time the iconic luxury brand has utilized Facebook to connect with their consumers.
</span><b><i><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">Painted Love</span></i></b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif""> is the exclusive short film collaboration with New York based
directors <b>Waverly</b> (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio) and French band
<b>Air </b></span><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">(EMI Music France)</span><b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">.
</span></b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">Watch the short film and download the track by Air
<a href="http://www.facebook.com/Cartier">HERE</a>. <b><i>Painted Love </i></b>will<i>
</i>launch worldwide on November 11<sup>th</sup> on VEVO, and it will be available on all digital Cartier sites starting November 16<sup>th</sup>.
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="default0" style="margin:0in;margin-bottom:.0001pt"><span style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="default0" style="margin:0in;margin-bottom:.0001pt"><b><i><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">Rolling Stone
</span></i></b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">calls the collaboration
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">“romantic, surreal, and stylish,” while
<b>StyleCaster.com</b> commends Cartier’s tech-forward strategy saying, “if this isn’t a sign of the times, I don’t know what is</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">.”<o:p></o:p></span></p>
<p class="default" style="text-align:justify"><b><i><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">Painted Love</span></i></b><span style="font-size:11.0pt;font-family:"Arial","sans-serif""> revisits the myth of Pygmalion and Galatea- the impossible
encounter between an artist and his muse. The film takes place in a downtown Manhattan loft and depicts the story of a young painter and his quest for his love and his obsession to attain her.
<o:p></o:p></span></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">“<i>Cartier has strong French culture. It is something we feel very close to. What brought me to compose the slightly extreme music is
this connection that Cartier has built with creators, contemporary art and the Foundation. There is a long and genuine history between Cartier and artistic creation, and I thought it was a very good opportunity for us to experiment with different sounding
music than what we could have done for another band.</i>” says Jean-Benoît Dunkel of
<b>Air</b>. <i><o:p></o:p></i></span></p>
<p class="default" style="text-align:justify"><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">Since 2007,
<b>Cartier </b>has invited international artists to freely express themselves to answer the question “How far would you go for Love?”.<i>
<b>Painted Love</b></i> by Air follows the footsteps of Cartier’s tradition of artistic collaborations. Most recently, they teamed up with
<b>Olivier Dahan</b> (who directed 12 short LOVE films in 2007), with <b>“l’oeuvre XXX” in 2008-
</b>the exclusive concept album that achieved cult status<b> </b>including such artists as
<b>Marion Cotillard</b>, <b>Lou Reed</b>, <b>Phoenix</b> and <b>Ryuchi Sakamoto</b>, and then with
<b>Camille Henrot</b> (Marcel Durchamp Prize) who showed her work at the Fondation Cartier in 2010.
</span><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="default0" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">WATCH the Making Of
<i>Painted Love </i><a href="http://www.youtube.com/watch?v=b7C7Hd7I7RM">HERE</a>.
<o:p></o:p></span></p>
<p class="default0" style="margin:0in;margin-bottom:.0001pt"><b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="default" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">For more information, contact:<o:p></o:p></span></b></p>
<p class="default" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif"">Gina Schulman & Samara Shwidock<o:p></o:p></span></b></p>
<p class="default" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Arial","sans-serif""><a href="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a> //
<a href="mailto:samara@pressherepublicity.com">samara@pressherepublicity.com</a> <o:p>
</o:p></span></b></p>
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