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<p class="pa0" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:16.0pt;font-family:"Verdana","sans-serif"">Cartier presents “Painted Love”<span style="color:#1F497D"><o:p></o:p></span></span></i></b></p>
<p class="pa0" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></i></b></p>
<p class="pa0" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:14.0pt;font-family:"Verdana","sans-serif"">An exclusive collaboration with French band Air<span style="color:#1F497D"><o:p></o:p></span></span></i></b></p>
<p class="pa0"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Verdana","sans-serif""><o:p> </o:p></span></p>
<p class="pa0" align="center" style="text-align:center"><b><i><span lang="EN-GB" style="font-size:11.0pt;font-family:"Verdana","sans-serif"">“How far would you go for love?”<o:p></o:p></span></i></b></p>
<p class="pa0"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Verdana","sans-serif""><o:p> </o:p></span></p>
<p class="default" style="text-align:justify"><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">New York, NY—November 3, 2011--</span></i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""> Since 2007,
<b>Cartier </b>has invited international artists to freely express themselves to answer the question “How far would you go for Love?” This year, Cartier has called upon the band
<b>Air</b> who created <b><i>Painted Love</i></b>: exclusive short film collaboration with New York based directors
<b>Waverly</b> (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio).
<b><i>Painted Love</i></b> will launch on November 9<sup>th</sup> on the Cartier Facebook site, the first time Cartier has marketed on Facebook. It will then launch worldwide on November 11<sup>th</sup> on VEVO.com, and it will be available on all digital Cartier
sites starting November 16<sup>th</sup>. <o:p></o:p></span></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">On November 1<sup>st</sup>, Cartier held an event in New York City at the Thompson Hotel LES where they screened the short film and
the <span style="color:#1F497D">“</span>Making-Of<span style="color:#1F497D">”</span>
<b><i>Painted Love. </i>The Making of <i>Painted Love</i></b> premiered on October 31<sup>st</sup> on<b> WWD.com.
</b>Watch the “Making Of” video <a href="http://www.youtube.com/watch?v=b7C7Hd7I7RM">
<span style="font-size:12.0pt">HERE</span></a>. <o:p></o:p></span></p>
<p class="default" style="text-align:justify"><b><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">Painted Love</span></i></b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""> revisits the myth of
Pygmalion and Galatea- the impossible encounter between an artist and his muse. The film is about a young painter wandering in the New York night, looking for his love BIEN AIMEE. The film takes place in an artist’s loft in downtown Manhattan. The painter
is struggling with the adorable obsession inhabiting his works and his mind. Every painting he creates is an unachieved love quest, a symbol of an impossible encounter. Until the day when the fusion occurs: the painter chooses to dive in his painting in order
to embrace its passion and never let go. “<i>The idea of the muse is very important to us, it is like a driving force. I know that for every album, we have needed a love story as a motivation. Creating art is like a huge need to be loved,</i>” says French
band <b>AIR</b>. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif"">Critically acclaimed music duo from Versailles,
<b>Air</b>, have released six studio albums and is also known for their work with American film director Sofia Coppola on the soundtracks for her films
<i>The Virgin Suicides, Lost in Translation, </i>and <i>Marie Antoinette.</i> Their most recent album and sixth studio album,
<b>Love 2</b> peaked at number 4 on the Billboard Dance/Electronic chart and featured singles “Sing Sang Sung” and “Do the Joy.”
<o:p></o:p></span></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">“<i>Cartier has strong French culture. It is something we feel very close to. What brought me to compose the slightly extreme music
is this connection that Cartier has built with creators, contemporary art and the Foundation. There is a long and genuine history between Cartier and artistic creation, and I thought it was a very good opportunity for us to experiment with different sounding
music than what we could have done for another band.</i>” says Jean-Benoît Dunkel of
<b>AIR</b>. <i><o:p></o:p></i></span></p>
<p class="default" style="text-align:justify"><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">Painted Love</span></i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""> by AIR follows the footsteps
of Cartier’s tradition of artistic collaborations. Most recently, they teamed up with
<b>Olivier Dahan</b> (who directed 12 short LOVE films in 2007), with <b>“l’oeuvre XXX” in 2008-
</b>the exclusive concept album that achieved cult status<b> </b>including such artists as
<b>Marion Cotillard</b>, <b>Lou Reed</b>, <b>Phoenix</b> and <b>Ryuchi Sakamoto</b>, and then with
<b>Camille Henrot</b> (Marcel Durchamp Prize) who showed her work at the Fondation Cartier in 2010.
<o:p></o:p></span></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">There is a tension that only creators and artists can bring to life. And so, since 2007, Cartier has been giving total creative freedom
to several groundbreaking artists to express themselves through various digital platforms to answer the question “<i>How far would you go for Love?”</i><span style="color:#1F497D"><o:p></o:p></span></span></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">The iconic LOVE bracelet for Cartier is surrounded by screws. It fits the wrist by using a delicate golden screwdriver. Symbolically,
it stands for one person chaining themselves to the other-an exclusive love. This piece has been the impetus for the artistic collaborations across the globe.<o:p></o:p></span></p>
<p class="default0" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">On November 9<sup>th</sup>,
<i>Painted Love</i> (the short film, and the track) will be available online where they can be downloaded for free:<o:p></o:p></span></b></p>
<p class="default0" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">www.love.cartier.com<o:p></o:p></span></b></p>
<p class="default0" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="FR" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">www.facebook.com/Cartier</span></b><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""><o:p></o:p></span></b></p>
<p class="default0" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center">
<b><span lang="FR" style="font-size:10.0pt;font-family:"Verdana","sans-serif"">www.youtube.com/Cartier</span></b><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""><o:p></o:p></span></b></p>
<p class="default" style="text-align:justify"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Verdana","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:9.0pt;font-family:"Verdana","sans-serif"">For more information, contact :<o:p></o:p></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:9.0pt;font-family:"Verdana","sans-serif"">Gina Schulman & Samara Shwidock<o:p></o:p></span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:9.0pt;font-family:"Verdana","sans-serif""><a href="mailto:gina@pressherepublicity.com" title="mailto:gina@pressherepublicity.com">gina@pressherepublicity.com</a> //
<a href="mailto:samara@pressherepublicity.com" title="mailto:samara@pressherepublicity.com">
samara@pressherepublicity.com</a> <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif""> <o:p></o:p></span></p>
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