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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif""><img width="354" height="138" id="_x0000_i1030" src="cid:image001.jpg@01CC8E68.ACB29730" alt="cid:image001.jpg@01CC8E67.D8239CD0"><o:p></o:p></span></p>
<p class="MsoNormal" align="right" style="text-align:right;text-autospace:none"><b><span style="font-family:"Arial","sans-serif";color:black">FOR IMMEDIATE RELEASE<br>
</span></b><b><span style="font-family:"Arial","sans-serif";color:black">October 19, 2011</span></b><b><span style="font-family:"Arial","sans-serif";color:black">
<o:p></o:p></span></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img width="141" height="76" id="Picture_x0020_3" src="cid:image002.jpg@01CC8E68.ACB29730" alt="Virtue:55DSL:LOGOS & BRAND USAGE:Institutional_Logo FIFTYFIVEDSL Eurostile 2:OPTION 1:jpg:FIFTYFIVEDSL Eurostile Black.jpg"><span lang="EN-GB"><br>
<br>
</span><img width="279" height="37" id="Picture_x0020_4" src="cid:image003.jpg@01CC8E68.ACB29730" alt="Kids In Italia Logo.JPG"><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:Kievit-Regular"><img width="150" height="225" id="Picture_x0020_1" src="cid:image004.jpg@01CC8E68.ACB29730" alt="IMG_0862 1.jpg"><img width="311" height="225" id="Picture_x0020_2" src="cid:image005.jpg@01CC8E68.ACB29730" alt="_MG_636555dsl 2.tiff"></span></b><b><span lang="EN-GB" style="font-family:Kievit-Regular"><br>
</span></b><b><span lang="EN-GB" style="font-size:8.0pt;font-family:"Arial","sans-serif"">Photo Credit:
</span></b><span style="font-size:8.0pt;font-family:"Arial","sans-serif"">Toby Hudson</span><b><span lang="EN-GB" style="font-family:"Arial","sans-serif""><o:p></o:p></span></b></p>
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<b><i><u><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">55DSL GLOBALLY PRESENT KIDS IN ITALIA</span></u></i></b><b><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">:<br>
A Short Documentary Series Featuring Female DJ Duo <br>
Giulia From Above And Elisa Bee And Photographer Lele Saveri<o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center">
<b><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">Kids In Italia Releases An Exclusive Giulia From Above and Elisa Bee DJ Mix
<o:p></o:p></span></i></b></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">For over 15 years
<b>55DSL</b>, the original Italian street wear company, and its world-wide collections have been worn by millions. 55DSL has launched its new casual wear</span><span lang="IT" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> line
</span><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">FW’11</span></b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">, while simultaneously presenting its the true inspiration behind the designs
</span><span style="font-family:"Arial","sans-serif""><a href="http://55dsl.com/kidsinitalia/"><b><span lang="EN-GB" style="font-size:10.0pt">Kids In Italia</span></b></a></span><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif"">,
an innovative short documentary series about Italy’s young, game-changing artists at work. Serving as both models for the new FW’11 campaign and initial subjects for the
<u>Kids In Italia</u> series, are the electrifying female DJ duo <b>Giulia