<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri","sans-serif";}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal" align="center" style="text-align:center"><b><i><u><span style="font-size:22.0pt;font-family:"Cambria","serif"">The Bloody Beetroots<o:p></o:p></span></u></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><u><span style="font-size:22.0pt;font-family:"Cambria","serif"">HIDE
</span></u></i></b><b><u><span style="font-size:22.0pt;font-family:"Cambria","serif"">Out Today (Ultra Music)<o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-size:22.0pt;font-family:"Cambria","serif"">Physical Artwork Revealed – Includes Illustrations of Album’s Featured Artists<o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:22.0pt;font-family:"Cambria","serif""><img width="506" height="443" id="_x0000_i1025" src="cid:image001.jpg@01CEB3AE.A6344D50"></span></b><b><u><span style="font-size:22.0pt;font-family:"Cambria","serif""><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">Back cover illustration created by Tanino Liberatore<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“Rifo’s genre-hopping style seems unstoppable, snowballing up new wave, hardcore, and whatever else in his ascent to the punk rock EDM throne.”
<b><i>–MXDWN.com <o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“…the album serves as a symbol of not only rip-roaring electro house of the day, but also its ability to cross generations and genres.”
<b><i>– Dancing Astronaut<o:p></o:p></i></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-family:"Cambria","serif""><o:p> </o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">"Out of Sight" works because Rifo doesn't make the brand of pure, upbeat progressive house that's most familiar to dance music festival mainstage audiences,
but rather an intriguing blend of punk, rock and dance.</span><b><i><span lang="EN" style="font-family:"Cambria","serif"">”–</span></i></b><span lang="EN" style="font-family:"Cambria","serif"">
</span><b><i><span style="font-family:"Cambria","serif"">Huffington Post</span></i></b><b><i><span lang="EN" style="font-family:"Cambria","serif""><o:p></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">“[Out of Sight] counters between soulful, blues crooning from the veteran vocalist over plaintive piano chords before exploding into the type of euphoric
build and release you can imagine a stadium full of kids losing their collective brains over.”<b><i>– MTV Buzzworthy</i></b><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-family:"Cambria","serif"">Tuesday, September 17<sup>th</sup>, 2013 –</span></i><span style="font-family:"Cambria","serif"">King of punk rock dance music
<b>Sir Bob Cornelius Rifo, </b>better known as <b>The Bloody Beetroots, </b>has released his highly anticipated
<b><i>HIDE</i></b> today via <b>Ultra Music</b>! <b><i>HIDE</i></b><i> </i></span><a href="http://www.rollingstone.com/music/news/the-bloody-beetroots-and-paul-mccartney-hide-album-premiere-20130909"><span style="font-family:"Cambria","serif"">premiered</span></a><span style="font-family:"Cambria","serif"">
last week on <b><i>Rolling Stone.com </i></b>and features a number of cameos including Brooklyn-based rapped Theophilus London, Grammy-winning guitarist Peter Frampton, founding member of Mötley Crüe, Tommy Lee, and producer Drop The Lime. A limited edition
and individual numbered vinyl of “Out of Sight” featuring Paul McCartney & Youth is now available –
</span><a href="http://www.amazon.com/Sight-Bloody-Beetroots-featuring-McCartney/dp/B00E6894AE/ref=sr_1_1?s=music&ie=UTF8&qid=1379437188&sr=1"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> for
more details!<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">Italian comics illustrator Tanino Liberatore, the mastermind behind the cover art for
<i>HIDE</i>, has also created the physical artwork featuring illustrations of the album’s featured artists.
</span><a href="https://www.thinglink.com/scene/426442506587078657#tlsite"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to see an interactive version of the art with pop-up info about each artist!
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif"">The Bloody Beetroots will be performing at HARD Day of the Dead in Los Angeles, CA on November 2<sup>nd</sup>. Visit
</span><a href="http://www.facebook.com/thebloodybeetroots"><span style="font-family:"Cambria","serif"">www.facebook.com/thebloodybeetroots</span></a><span style="font-family:"Cambria","serif""> for more info! From one-man studio production to full live band
shows with The Bloody Beetroots LIVE and DJ show touring as The Bloody Beetroots DJ set, Sir Bob Cornelius Rifo is a pioneer, reinventing the landscape of electronic music.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><a href="http://smarturl.it/BBRHIDE"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to purchase
<i>HIDE<o:p></o:p></i></span></p>
<p class="MsoNormal"><a href="http://www.youtube.com/watch?v=yhIPGuGUPl4"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to watch the video for “Out of Sight” featuring Paul McCartney & Youth<o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://soundcloud.com/thebloodybeetroots/allthegirls"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to listen to a teaser of “All The Girls (Around The World)” featuring
Theophilus London<o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://youtu.be/dn46Bl5lnUc"><span style="font-family:"Cambria","serif"">PRESS HERE</span></a><span style="font-family:"Cambria","serif""> to watch an exclusive interview with Theophilus about working in the studio with Bob<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.twitter.com/bloodybeetroots"><span style="font-family:"Cambria","serif"">www.twitter.com/bloodybeetroots</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="https://www.facebook.com/thebloodybeetroots"><span style="font-family:"Cambria","serif"">www.facebook.com/thebloodybeetroots</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.youtube.com/BloodyBeetroots"><span style="font-family:"Cambria","serif"">www.youtube.com/BloodyBeetroots</span></a><span class="MsoHyperlink"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.thebloodybeetrootsofficial.com"><span style="font-family:"Cambria","serif"">www.thebloodybeetrootsofficial.com</span></a><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.ultramusic.com"><span style="font-family:"Cambria","serif"">www.ultramusic.com</span></a><span style="font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">For more information on
<b>The Bloody Beetroots, </b>contact:<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">PRESS HERE<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">212.246.2640<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Cambria","serif"">Samara Shwidock //
</span><a href="mailto:samara@pressherepublicity.com"><span style="font-family:"Cambria","serif"">samara@pressherepublicity.com</span></a><span style="font-size:18.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>