Dance To GLASS THEORY's Debut Video TODAY On NickyDigital.com

[Tasya Swisko]

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PREMIERES SENSUAL "BY THE BAR" MUSIC VIDEO TODAY ON NICKYDIGITAL.COM

SET TO PERFORM AT BAR SMITH IN PHOENIX, AZ ON SEPTEMBER 21st


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(Jack Duff-AKA Glass Theory-on the set of his "By The Bar" music video)
 "Mixing electro pop vibes with a touch of indie funk, Duff's [Glass Theory's] new single "By The Bar" ... it's full of energy, will likely result in you wildly dancing around your room, and will definitely give a little extra variety to your iPod's 'Most Played' list." - NylonMag.com<https://mail.pressherepublicity.com/owa/redir.aspx?C=8bc823b3a25a4481941f12f6200e14be&URL=https%3a%2f%2fmail.pressherepublicity.com%2fowa%2fredir.aspx%3fC%3d0f75bdba563d4ff7b6b63726fba4e006%26URL%3dhttp%253a%252f%252fNylonMag.com>
"Duff's [Glass Theory's] look is as integral to the act as his sound, and just as much of a study in hybridization. Part high fashion, part grime, his aesthetic cleverly echoes the concept behind Glass Theory: the glam factor of commercial pop laced with the primal grittiness of the backroom dance circuit.....Evened out by the esoteric character of house and electro, Glass Theory's tone is confident: in pursuit of a good time, but definitely already having one." - InterviewMagazine.com<https://mail.pressherepublicity.com/owa/redir.aspx?C=8bc823b3a25a4481941f12f6200e14be&URL=https%3a%2f%2fmail.pressherepublicity.com%2fowa%2fredir.aspx%3fC%3d0f75bdba563d4ff7b6b63726fba4e006%26URL%3dhttp%253a%252f%252fInterviewMagazine.com>



Jack Duff -AKA Glass Theory<http://www.glasstheorymusic.com/>-is thrilled to debut the music video for his club banger "By The Bar" today on NickyDigital.com PRESS HERE<http://nickydigital.com/2012/08/glass-theory-by-the-bar-music-video-free-mp3/>. The genre-bending singer and producer, who has been praised by Glamour.com, NylonMag.com, InterviewMagazine.com, Kick Kick Snare, BullettMedia.com and more, shot the video on his home-turf of sunny Los Angeles with rising director Seaton Lin.  Duff's striking personal style and unmistakable panache is set against stunning set designs by Ryan Ebelt. Ebelt, together with Lin, captures Duff's primal vibe by placing him in a surreal world decked out in ultra mod, glamorous white eye liner. Duff is surrounded by a newspaper covered room, a beautiful dancer ripping off her black latex body suit, and a plethora of clear balloons for the musician to kick around.  The video is a perfect fit for the song's contagious dance beats and killer sing-a-long hooks. "By The Bar" is off the musical polymath's self-released EP, Hang Up, which is out now on iTunes HERE<http://itunes.apple.com/us/album/hang-up-ep/id543215479>.



In addition, Duff and DJ and producer Chris Malinchak will be playing a high-engery show at Bar Smith in Phoenix, AZ on Friday, September 21st for the venue's marquee indie dance night Sticky Fingers.  It's going to be a hell of a dance party, so don't miss out!



More Praise For Glass Theory:
"Club Banger "Scream"...Marrying buzzing synthesizers to a bottle-service beat, "Scream" starts off structured and slow before exploding into a muscular dance-pop stomper befitting of an after-hours club floor. (Alcohol is advised for listening, as is a dimmed room.) "- BullettMedia.com<https://mail.pressherepublicity.com/owa/redir.aspx?C=8bc823b3a25a4481941f12f6200e14be&URL=https%3a%2f%2fmail.pressherepublicity.com%2fowa%2fredir.aspx%3fC%3d0f75bdba563d4ff7b6b63726fba4e006%26URL%3dhttp%253a%252f%252fBullettMedia.com>
"Glass Theory AKA LA singer and producer Jack Duff is the perfect addition to the "Get your ass out of bed and do something amazing" playlist. Jack's energy infused, electro-dance music is an ideal shape shifting aide to turn you from a heat stroke victim into a dancing queen...think Depeche Mode, Lady Gaga and an action packed adventure all mixed into one song." - LadyGunn.com<https://mail.pressherepublicity.com/owa/redir.aspx?C=8bc823b3a25a4481941f12f6200e14be&URL=https%3a%2f%2fmail.pressherepublicity.com%2fowa%2fredir.aspx%3fC%3d0f75bdba563d4ff7b6b63726fba4e006%26URL%3dhttp%253a%252f%252fLadyGunn.com>

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("By The Bar" video stills)



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(EP Artwork Credit: Elizabeth Farrell)




For press inquiries on Glass Theory please contact:
Tasya Swisko // tasya at pressherepublicity.com<mailto:tasya at pressherepublicity.com>
212.246.2640





Tasya Swisko
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Tasya at pressherepublicity.com<mailto:Tasya at pressherepublicity.com>

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