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<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt;font-family:CorpoS">Special limited edition:
</span></b><b><span style="font-size:12.0pt;font-family:CorpoS"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:12.0pt;font-family:CorpoS">LEICA M-P ‘CORRESPONDENT’ SET CREATED BY LENNY KRAVITZ FOR KRAVITZ DESIGN</span></b><b><span style="font-size:12.0pt;font-family:CorpoS"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">In collaboration with Lenny Kravitz – the musician, actor and designer– Leica Camera AG, Wetzlar, presents a special camera
edition set: the LEICA M-P ‘CORRESPONDENT’ BY LENNY KRAVITZ FOR KRAVITZ DESIGN. The edition comprises a Leica M-P digital rangefinder camera and two fast classics from the range of Leica lenses – the Leica Summicron-M 35 mm f/2 ASPH. and the Leica Summilux-M
/50 mm f/1.4 ASPH. – supplied as a set in a bespoke case. The special edition is strictly limited to 125 sets worldwide and will be available from March 2015 at a retail price of 22,500 euros per set.</span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">The collaboration with Lenny Kravitz was born out of the artist’s passion for photography. The first camera Kravitz ever used
was his father’s Leicaflex,. Later, at 21, a gift from his father. The characteristic, distinctive design of the LEICA M-P ‘CORRESPONDENT’ BY LENNY KRAVITZ FOR KRAVITZ DESIGN set was created in reminiscence of this now rather aged Leica rangefinder camera.
For instance, the glossy black enamel of the camera and the two lenses have been intentionally aged in homage to a well-used camera system, showing traces of wear that would usually point to many years of constant use. To achieve this used look, every camera
and lens of the edition was ‘aged’ entirely by hand to create absolutely unique individual products.
</span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">Another characteristic feature of the edition sets is the unusual trim of the Leica M-P cameras in hard-wearing, finest-quality
snakeskin – naturally from controlled sources that are not subject to species conservation regulations. This material in premium glossy black is also used for the camera strap and wrist strap that are included in the sets. The LEICA M-P ‘CORRESPONDENT’ BY
LENNY KRAVITZ FOR KRAVITZ DESIGN set is stylishly complemented by a custom case handmade in Germany especially for this edition that picks up the product design theme and is also covered with the same material as the camera.
</span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">A particularly interesting feature of the set is the special version of the Leica Summilux-M 50 mm f/1.4 ASPH. This lens has been constructed in
<span class="hps">the classic design of its ancestor from 1959</span> <span class="hps">
and reflects the typical features of its predecessor – for instance, the scalloped</span>
<span style="color:black">focusing ring </span><span class="hps">and a</span> <span style="color:black">
finely knurled aperture ring</span>. </span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%;text-autospace:none"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">The camera and lenses of the LEICA M-P ‘CORRESPONDENT’ BY LENNY KRAVITZ FOR KRAVITZ DESIGN set are otherwise identical to their series production
equivalents in performance and technical specifications. The Leica M-P offers all the technical advantages of the Leica digital rangefinder system cameras and possesses the same enduring and robust qualities for which the Leica M-System is renowned. In the
case of the two Leica lenses, their essential properties include superior optical performance and extreme versatility.</span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS">A<span class="fett"> book of Lenny’s photography entitled
<i>Flash’</i> will be published by </span>teNeues Verlag<b> and available for purchase on March 15, 2015<span class="fett">.</span></b> Kravitz’s photography offers unusual insights into the nomadic life of a musician ‘on the road’. In addition to being distributed
by the publishers, teNeues Verlag, the book will also be offered for sale by Leica Camera AG in Leica Stores and Leica Boutiques.</span><span style="font-size:12.0pt;line-height:150%;font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><b><u><span style="font-family:CorpoS"><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" style="text-align:justify"><b><u><span style="font-family:CorpoS">About Kravitz Design<o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:CorpoS">Kravitz Design (KDI) was founded by Renaissance man and legendary music icon Lenny Kravitz. Focusing on residential, commercial, product conception and design, the company’s team
encompasses a diverse group of creative professionals that have executed a variety of projects throughout the world. KDI touts a portfolio of noteworthy ventures, with a range that includes chandeliers for Swarovski Crystal Palace Collection,
</span><span style="font-family:CorpoS;color:black">suites at the SLS Hotel Miami Beach and a two story penthouse recording studio at the Setai Hotel and Residences. Most recently KDI undertook the creative vision for the downtown Miami 47-story bay front condominium
project Paramount Bay, as well as a collection of ceramic tiles for Lea Ceramiche, the re-interpretation of Philippe Starck’s Mademoiselle chair for Kartell, the set for The Queen Latifah Show and an exclusive collection of lifestyle products for Fred Segal.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:CorpoS;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:CorpoS"><a href="http://www.kravitzdesign.com">www.kravitzdesign.com</a></span><span style="font-family:CorpoS;color:black">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:CorpoS"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:CorpoS">Contact person for your editorial offices</span><span style="font-family:CorpoS"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:CorpoS">Sandra Looke / Direct line -404 / Direct fax -455 /
<a href="mailto:sandra.looke@leica-camera.com">sandra.looke@leica-camera.com</a> </span>
<span style="font-size:12.0pt;font-family:CorpoS"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:CorpoS">For Lenny Kravitz- Carleen Donovan/ 1-212-246-2640/
<a href="mailto:carleen@pressherepublicity.com">carleen@pressherepublicity.com</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Carleen Donovan</span><span style="font-size:12.0pt;font-family:"Cambria","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">138 W. 25<sup>th</sup> St., 9<sup>th</sup> Floor, New York, NY 10001</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif""><a href="mailto:carleen@pressherepublicity.com"><span style="color:blue">carleen@pressherepublicity.com</span></a>
</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif"">(Los Angeles)</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">8105 West Third St.,<b><span style="color:#C00000"> </span></b>Los Angeles, CA 90048<b><span style="color:#C00000"> </span></b></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Cambria","serif"">P: (323) 556-9752 </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif""> <a href="http://www.twitter.com/presshere"><span style="color:blue">www.twitter.com/presshere</span></a></span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Cambria","serif"">Click to view website:</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com/"><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#1F497D;text-decoration:none"><img border="0" width="79" height="33" id="Picture_x0020_1" src="cid:image001.jpg@01D050FC.140559A0" alt="Description: Description: Description: cid:image001.jpg@01CD6F46.9F2B47A0"></span></a><o:p></o:p></p>
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