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<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Helvetica","sans-serif""><img width="192" height="52" id="_x0000_i1027" src="cid:image001.png@01CEDA2B.4877E930"></span><span style="font-family:"Helvetica","sans-serif"">
<img width="312" height="25" id="Picture_x0020_2" src="cid:image002.jpg@01CEDA2B.4877E930"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Helvetica","sans-serif"">FOR IMMEDIATE RELEASE<b> </b><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center;text-autospace:none">
<b><span style="font-family:"Arial","sans-serif"">FRED SEGAL</span></b><b><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span></sup></b><b><span style="font-family:"Arial","sans-serif""> AND KRAVITZ DESIGN, INC. PARTNER TO INTRODUCE
AN EXCLUSIVE COLLECTION OF LIFESTYLE PRODUCTS</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:12.0pt;text-align:center;text-autospace:none">
<b><i><span style="font-family:"Arial","sans-serif"">Design Collaboration to Launch in 2014</span></i></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">NEW YORK, November 5, 2013 – Iconic California lifestyle brand Fred Segal</span><b><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span></sup></b><span style="font-family:"Arial","sans-serif"">,
owned by<b> </b>SANDOW</span><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span></sup><span style="font-family:"Arial","sans-serif""> (</span><a href="http://www.sandow.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5">sandow.com</span></a><span style="font-family:"Arial","sans-serif"">),
will introduce its first-ever designer collaboration with Kravitz Design, Inc. (</span><a href="http://www.kravitzdesign.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5">kravitzdesign.com</span></a><span style="font-family:"Arial","sans-serif"">),
called <b>Fred Segal x Kravitz Design.</b> The news was announced today by Adam I. Sandow, Chairman and CEO of SANDOW, and Lenny Kravitz, Kravitz Design’s Founder.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">Supporting the launch of this unique collection is MARK STYLER Co. Ltd. (</span><a href="http://www.mark-styler.co.jp/"><span style="font-family:"Arial","sans-serif";color:#094EE5">mark-styler.co.jp</span></a><span style="font-family:"Arial","sans-serif"">),
who is opening several Fred Segal retail locations in Japan starting in 2014. <b>
Fred Segal x Kravitz Design </b>will be sold at Fred Segal stores in Tokyo and Los Angeles, as well as at the Philippe Starck-designed SLS Las Vegas, where Fred Segal will open seven boutiques in 2014. For consumers who cannot visit a Fred Segal location, the
collection will be sold online at </span><a href="http://www.fredsegal.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5">fredsegal.com</span></a><span style="font-family:"Arial","sans-serif"">.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">The
<b>Fred Segal x Kravitz Design </b>collection will feature at least 10 stylish items, including:</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-.5in;mso-list:l0 level1 lfo1;text-autospace:none">
<![if !supportLists]><span style="font-family:"Helvetica","sans-serif""><span style="mso-list:Ignore">•<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Arial","sans-serif"">Fashion Accessories</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-.5in;mso-list:l0 level1 lfo1;text-autospace:none">
<![if !supportLists]><span style="font-family:"Helvetica","sans-serif""><span style="mso-list:Ignore">•<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Arial","sans-serif"">Clothing</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-.5in;mso-list:l0 level1 lfo1;text-autospace:none">
<![if !supportLists]><span style="font-family:"Helvetica","sans-serif""><span style="mso-list:Ignore">•<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Arial","sans-serif"">Travel Accessories</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-.5in;mso-list:l0 level1 lfo1;text-autospace:none">
<![if !supportLists]><span style="font-family:"Helvetica","sans-serif""><span style="mso-list:Ignore">•<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Arial","sans-serif"">A limited edition motorcycle</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-autospace:none"><span style="font-family:"Helvetica","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">Each item will be custom-designed by Kravitz Design as envisioned by Lenny Kravitz. Prices will range from $100 to $100,000 (for the limited
edition motorcycle). </span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">“When we thought about launching Fred Segal’s first designer collaboration in over 50 years, we approached Lenny and his team at Kravitz Design,”
said Sandow. “With his L.A. roots, sense of style and impeccable eye for design, Lenny really understands the Fred Segal brand and aesthetic. He was the perfect partner for our inaugural exclusive collection and the products he’s designing are going to be
must-haves.”</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">The Fred Segal partnership also marks the first collaboration Kravitz Design has done with a retailer, one that has special significance to
the company’s founder. “I grew up shopping at Fred Segal and have always felt connected to the brand and what it stands for—a vibe of laid-back luxury that resonates far beyond Los Angeles,” added Kravitz. “I’m thrilled to be introducing this collection in
Fred Segal stores worldwide.”</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">The deal between Fred Segal and Kravitz Design was brokered by Culture + Commerce, a SANDOW company and design management agency that represents
both brands.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">“Spearheaded by Lenny’s vision, Kravitz Design has done many exciting projects—from luxury hotel design to reinventing Starck’s classic Kartell
Mademoiselle chair—but this is the first time they’ve ever created a line of fashion and lifestyle products for a retailer,” said Michele Caniato, President of Culture + Commerce. “With a shared pulse on the latest trends and a background in California style,
putting Kravitz and Fred Segal together was a natural connection.”</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">Founded in 1961, Fred Segal is rooted in Hollywood culture and is the style destination for everyone from celebrities and rock stars to royalty
and locals alike. The retail icon is famously known for discovering and launching some of the hottest brands in beauty and apparel. Since being acquired by SANDOW in 2012, Fred Segal has opened a 2,200-square foot location at the new, state-of-the-art international
terminal at LAX, its first outside of the two original Los Angeles stores. In the works are branded products, e-commerce and lifestyle destinations around the world, starting with Tokyo in fall 2014.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About SANDOW</span></b><b><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span></sup></b><b><span style="font-family:"Arial","sans-serif"">/Culture
+ Commerce™</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">Founded in 2003 by visionary entrepreneur Adam I. Sandow, SANDOW</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span><b><span style="font-family:"Arial","sans-serif""> </span></b><span style="font-family:"Arial","sans-serif"">is
more than just a media company, building brands and businesses that offer interactive experiences across print, digital, retail, licensing, consulting and events. We create high-quality products and services—driven by innovation and good design—that are custom-tailored
to consumer and professional audiences in the luxury, design and beauty categories. With offices around the world, SANDOW’s diverse portfolio includes Culture + Commerce, Curator/, Fred Segal, <i>Interior Design</i>, <i>Luxe Interiors + Design</i>,<b> </b>Material
ConneXion, <i>NewBeauty</i>, </span><a href="http://spalook.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5">spalook.com</span></a><span style="font-family:"Arial","sans-serif"">, ThinkLab and <i>Worth</i>. The company’s global headquarters
are in New York City’s iconic Time & Life Building, with corporate headquarters in South Florida.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Helvetica","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;text-autospace:none"><span style="font-family:"Arial","sans-serif"">Culture + Commerce™ (</span><a href="http://www.culturecommerce.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5;text-decoration:none">culturecommerce.com</span></a><span style="font-family:"Arial","sans-serif"">),
which oversees all licensing for Fred Segal worldwide, is the world’s most strategic design consultancy firm, representing
<span style="color:#262626">some of the world's leading designers including Dror Benshetrit, Yves Behar, Milton Glaser, Sami Hayek, Piero Lissoni, Paola Navone, Matthew Rolston, Philippe Starck, Marcel Wanders, Kravitz Design, MIO, HOK Product Design, Maya
Romanoff, Lualdi, Molteni and COSMIT. The company has developed profitable projects in a wide range of industries—from consumer products and housewares to furniture and hospitality—for companies such as Microsoft, PUMA, Target, MAC, Rosenthal, Alessi, Cappellini,
Poltrona Frau, SBE Entertainment, and the Morgans Hotel Group, among others.</span></span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About Fred Segal</span></b><b><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®</span></sup></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial","sans-serif"">For more than 50 years and three generations, Fred Segal</span><sup><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">®
</span></sup><span style="font-family:"Arial","sans-serif"">has been an iconic shopping destination known internationally for curating the hippest merchandise and introducing the world to powerhouse cosmetic and fashion brands. From its early days as the pioneer
of designer jeans to its current status as an emporium for leading and emerging designers, this one-of-a-kind retail brand has maintained an international following and become a pop culture icon. With three Los Angeles locations, Fred Segal is synonymous with
LA style and casual chic, attracting celebrities and locals alike with its highly curated selection of merchandise that varies from designer shoes and bags, to jeans and tees. Fred Segal will open in Tokyo and Las Vegas in fall 2014.</span><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Helvetica","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Arial","sans-serif"">About Kravitz Design, Inc.</span></b><span style="font-family:"Helvetica","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif"">Kravitz Design (KDI) was founded by Renaissance man and legendary music icon Lenny Kravitz. Focusing on residential, commercial, product conception and design, the company’s team encompasses
a diverse group of creative professionals that have executed a variety of projects throughout the world. KDI touts a portfolio of noteworthy ventures, with a range that includes chandeliers for
<i>Swarovski’s Crystal Palace Collection</i>, suites at the SLS Hotel Miami Beach and a two story penthouse recording studio at the Setai Hotel and Residences. Most recently KDI undertook the creative vision for the downtown Miami, FL. 47-story bay front condominium
project Paramount Bay, as well as a collection of ceramic tiles for Lea Ceramiche, the re-interpretation of Philippe Starck’s
<i>Mademoiselle</i> chair for Kartell and the set for <i>The Queen Latifah Show</i>.
</span><a href="http://www.kravitzdesign.com/"><span style="font-family:"Arial","sans-serif";color:#094EE5">www.kravitzdesign.com</span></a><u><span style="font-family:"Arial","sans-serif";color:#094EE5"><o:p></o:p></span></u></p>
<p class="MsoNormal"><u><span style="font-family:"Arial","sans-serif";color:#094EE5"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p>
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<p class="MsoNormal"><span style="font-size:11.5pt;font-family:"Cambria","serif";color:black">Carleen Donovan</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:#C00000">PRESS HERE </span></b><span style="font-size:10.0pt;font-family:"Cambria","serif";color:black">(New York)</span><span style="color:black"><o:p></o:p></span></p>
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