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<p class="MsoNormal"><b><u><span style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><img width="164" height="65" id="Picture_x0020_1" src="cid:image006.jpg@01CC747D.78FE5690"></span><b><u><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u><span style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p>
<p class="MsoNormal" align="right" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right">
<span style="font-family:"Arial","sans-serif";color:black">FOR IMMEDIATE RELEASE<br>
</span><b><span style="font-family:"Arial","sans-serif";color:black">September 16, 2011</span></b><span style="font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<span style="font-family:"Arial","sans-serif";color:black"><img width="235" height="117" id="_x0000_i1026" src="cid:image003.jpg@01CC747D.672D5560"></span><span style="font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<img width="206" height="155" id="_x0000_i1025" src="cid:image007.jpg@01CC747D.78FE5690"><br>
<span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:black">(POPPED! Comedy Line-Up Host and Curator Seth Herzog)</span>
<br>
<u><br>
</u><span class="apple-style-span"><b><u><span style="font-size:12.0pt;font-family:"Arial","sans-serif"">POPPED! MUSIC FESTIVAL ANNOUNCES 2011 COMEDY LINE-UP</span></u></b></span><span class="apple-style-span"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"">
</span></b></span><span class="apple-style-span"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<span class="apple-style-span"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"">The Root’s ?uestlove Partners With Philly Homegrown</span></b></span><span class="st"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"">®</span></b></span><b><sup><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black">
</span></sup></b><span class="apple-style-span"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif""> <br>
At POPPED! Food Bazaar </span></b></span><i><u><span style="font-size:12.0pt;color:black"><o:p></o:p></span></u></i></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<b><i><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black">FESTIVAL TO BE HELD SEPTEMBER 23 AND 24 IN PHILADELPHIA'S FDR PARK<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><u><span style="font-family:"Arial","sans-serif";color:black"><a href="http://poppedphiladelphia.com/">POPPED! Music Festival</a></span></u></b><span style="font-family:"Arial","sans-serif";color:black"> is thrilled to reveal their 2
Day comedy line-up curated by acclaimed comedian <b>Seth<span style="background:white"> Herzog</span></b>. Seth will kick off Saturday with his own hysterical set and along with the likes of comedians
<b>Craig Baldo,</b> <b>Greg Barris,</b> <b>Chip Chantry</b> and many more listed below.
<o:p></o:p></span></p>
<h3><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">On Friday POPPED!’s
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Tennis Stage</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal"> will light up with comedy performances by Philly’s
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Alex Grubard</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal"> and
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">John McKeever</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">,
<i>America’s Got Talent</i></span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">semi-finalist</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black"> Doggie Horner,</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">
and </span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Kurt Braunohler
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">co-host of the cult NYC variety show Hot Tub</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">. For Saturday
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Herzog</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">,
<span style="background:white">who you may recognize from his skits on</span></span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white">
</span><i><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white;font-weight:normal">Late Night with Jimmy Fallon</span></i><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white">,
</span><i><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white;font-weight:normal">Chappelle’s Show</span></i><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white;font-weight:normal">
& <i>Stella, </i>as well a guest turn on <i>30 Rock,</i></span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white">
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;background:white;font-weight:normal">will set the comedic tone. Other sure-to-be-hilarious performances on Saturday include</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">U.K. comedian</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black"> Greg Barris,
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal">renowned comedian
</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Craig Baldo</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:normal"> and local act</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">
Chip Chantry.</span><span style="font-size:11.0pt;font-family:"Arial","sans-serif";font-weight:normal"><o:p></o:p></span></h3>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:black;background:white">In other POPPED! News,</span><b><span style="font-family:"Arial","sans-serif";color:black">?uestlove</span></b><span style="font-family:"Arial","sans-serif";color:black">
and <b>?uest Loves Food </b>is partnering with <b>Philly Homegrown</b></span><span class="st"><b><span style="font-family:"Arial","sans-serif"">®</span></b></span><b><sup><span style="font-family:"Arial","sans-serif";color:black">
</span></sup></b><span style="font-family:"Arial","sans-serif";color:black"> to debut the succulent “<b>The ? Drumstick</b>” at
<b>POPPED! Music Festival’s</b> <b>VIP <a href="http://poppedphiladelphia.com/food/">
Food Bazaar</a></b>. </span><span style="font-family:"Arial","sans-serif"">POPPED! festival goers will be some of the first in the world to saver the delicious<b>
</b><span style="color:black">“The ? Drumstick” - locally sourced from Lancaster County farms and bursting with Creole flavoring.
</span>The fitting partnership ties in with <b>Greater Philadelphia Tourism Marketing</b>
<b>Corporation</b>'s (<b>GPTMC</b>) <b>Philly Homegrown</b><span class="st">®<b> </b>
</span>initiative, promoting the people, places and flavors within Philadelphia's 100-mile food shed.<span style="color:black"> Tthe proceeds from<b>
</b>“The ? Drumstick”<b> </b>will benefit <b>The Food Trust</b></span>, a Philadelphia nonprofit that conducts nutrition education classes for inner-city children, and helps to develop and provide stable sources of affordable, healthy foods.<b><span style="color:black">
</span></b></span><b><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:justify">
<span style="font-family:"Arial","sans-serif";color:black">The <b><i>POPPED! Music Festival</i></b> is a 2-day outdoor destination festival on the lush grounds of FDR Park showcasing intriguing and diverse artists on three stages of live music, DJ’s, and stand-up
comedy. Produced by Electric Factory, in conjunction with Alexis Rosenzweig of POPPED! Festival, Inc.,
<b><i>POPPED! Music Festival</i></b> is a testament to showcasing Philadelphia as a prime destination for live music, showcasing performances this year by
<b>The Shins</b>, <b>Pretty Lights</b>, <b>Girl Talk</b> and more. </span><span style="font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:justify">
<b><span style="font-family:"Arial","sans-serif";color:black">About POPPED! Food Bazaar:</span></b><span style="font-family:"Arial","sans-serif";color:black"> POPPED! Food Bazaar, curated by Corey Fair Chef and Blogger of The Modern Farm Table Alexis Rosenzweig
of POPPED! Festival, Inc., Philly Homegrown, The Food Trust, and Drew Lazor of Meal Ticket, is a community food celebration highlighting an eclectic range of Philadelphia’s best food destinations. Featuring everything from gelato, tacos, to brick oven pizza
from a truck! The POPPED! Food Bazaar showcases the tastiest food from Philadelphia’s restaurants, gourmet food trucks, and markets. POPPED! Music Festival is committed to creating a sustainable festival environment, with participating vendors embracing local,
fresh, and healthy food choices. Vegetarian and vegan options will not be overlooked, with delicious treats ranging from vegan cupcakes to crepes. In an effort to keep FDR Park looking beautiful and to set an example for future events in the City of Philadelphia,
all vendors will serve their dishes in biodegradable containers. <o:p></o:p></span></p>
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<b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">CONFIRMED LINE-UP IS AS FOLLOWS:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
<b>Friday: Gates @ 2:30 pm</b><br>
<b>Saturday: Gates @ 10:30 am</b><o:p></o:p></span></p>
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<b><u><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">FRIDAY</span></u></b><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
THE SHINS • CAGE THE ELEPHANT • <br>
PANDA BEAR • ELBOW • <br>
THE HOLD STEADY •THE PAINS OF BEING PURE AT HEART •<br>
ALEX GRUBARD • JOHN MCKEEVER • DOGGIE HORNER • KURT BRAUNOHLER<br>
DALE EARNHARDT JR. JR. • COMPANY OF THIEVES • <br>
YUCK • MINIATURE TIGERS • JOY FORMIDABLE • DEAD CONFEDERATE •<br>
& MORE!<br>
<br>
<u>SATURDAY</u><br>
PRETTY LIGHTS • GIRL TALK • FOSTER THE PEOPLE • <br>
RAKIM • CULTS • KREAYSHAWN • <br>
SETH HERZOG • GREG BARRIS • CRAIG BALDO • CHIP CHANTRY <br>
•TITUS ANDRONICUS • DJ ?UESTLOVE • <br>
NIKKI JEAN • SUN AIRWAY • ASAP ROCKY • THE BUDOS BAND • PATTY CRASH • <br>
CHARLES BRADLEY • MATES OF STATE • ZEE AVI • BLACK LANDLORD • ANAMANAGUCHI<br>
& MORE!<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<b><u><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> Produced by Electric Factory in conjunction with Alexis Rosenzweig of POPPED! Festival, Inc.</span></u></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">For more information on the festival, please visit
</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.poppedphiladelphia.com" target="_blank"><b>www.poppedphiladelphia.com</b></a></span><b><span style="font-family:"Arial","sans-serif";color:black">
</span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> <b>For photos, bios, or press inquiries please contact: </b><br>
Jennie Boddy // <a href="mailto:jennie@pressherepublicity.com" target="_blank"><span style="color:#0000F5">jennie@pressherepublicity.com</span></a> <br>
& <br>
Tasya Swisko // <a href="mailto:tasya@pressherepublicity.com">tasya@pressherepublicity.com</a><br>
<a href="tel:212.246.2640" target="_blank">212.246.2640</a><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:12.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:black">Tasya Swisko </span>
</b><b><span style="font-size:12.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:#595959">Press Here <o:p>
</o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:#7F7F7F">138 W. 25th St. - 9th Floor<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:#7F7F7F">New York, NY 10001<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:#7F7F7F">P: (212) 246-2640<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:#7F7F7F">F: (212) 582-6513<o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://www.presshere.com"><span style="font-size:12.0pt;color:#7F7F7F">www.presshere.com</span></a><span style="font-size:12.0pt;color:#7F7F7F"><o:p></o:p></span></p>
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