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<p class="MsoNormal" align="right" style="margin-bottom:14.0pt;text-align:right;text-autospace:none">
<span style="font-size:14.0pt">FOR IMMEDIATE RELEASE<br>
</span><b>August 16<sup>th</sup>, 2011</b><span style="font-size:14.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<span style="font-size:14.0pt"><img width="235" height="117" id="Picture_x0020_1" src="cid:image002.jpg@01CC5B33.EAA20C50"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><i><u><span style="font-size:18.0pt">POPPED! MUSIC FESTIVAL 2011 ANNOUNCES<span style="color:#19366D"> <br>
</span>DETAILS FOR THEIR HIGHLY ANTICIPATED FOOD BAZAAR!</span></u></i></b><u><span style="font-size:18.0pt"><o:p></o:p></span></u></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><span style="font-size:16.0pt">CONFIRMED VENDORS INCLUDE SOME OF PHILADELPHIA’S BEST:</span></b><b><span style="font-size:14.0pt">
<br>
<u>Sweet Box</u>, <u>Farm Fresh Lunch Truck,</u> <u>Capogiro Gelato Artisans</u>,
<u>Scott’s Dogs</u>,<br>
& <br>
?uestlove of The Roots’ culinary venture <u>?uest Loves Food</u> <o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><i><span style="font-size:13.0pt">FESTIVAL TO BE HELD SEPTEMBER 23 AND 24 IN PHILADELPHIA'S FDR PARK</span></i></b><b><u><span style="font-size:16.0pt"><o:p></o:p></span></u></b></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-align:justify;text-autospace:none">
The 2011 <b>POPPED! Music Festival </b>will not only represent Philadelphia as a destination for music but also for great local food that extends far beyond your standard festival fare. The
<b>POPPED! Food Bazaar</b>, a perfect accoutrement to the festival's musical lineup will celebrate the culinary delights of Philly’s best restaurants and feature local, healthy, vegan/vegetarian and sustainable epicurean options. Curating the bazaar this
year is<b> Corey Fair, Chef and Blogger of The Modern Farm Table,</b> <b>Philly Homegrown</b>,
<b>The Food Trust</b>, <b>Drew Lazor of Meal Ticket, </b>and <b>Alexis Rosenzweig</b> of
<b>POPPED! Festival, Inc.</b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify;text-autospace:none">The curators believe that good music deserves good food, and with that, the food bazaar will feature everything from artisan gelato, chicken curry tacos, brick oven pizza from a 1949 REO Speedwagon
truck, to the infamous <b>Philly Cheesesteak Cookie</b>, and the premiere of <b>
?uestlove’s Signature “The ? Drumstick,”</b> Buttermilk Fried Chicken Drum Sticks from local Lancaster County farms with Homemade Creole Seasoning, from
<b>Executive Chefs Clara Park</b> and <b>Elita Bradley. A portion of the proceeds from “The ? Drumstick” served in the VIP Food Bazaar will benefit The Food Trust</b>. In addition, the eclectic local-inspired food bazaar will set an example for future events
in the City of Philadelphia with all of the food vendors serving their dishes in biodegradable, compostable containers. Stay tuned as more vendors will continue to be announced leading up to the festival’s kick off!<o:p></o:p></p>
<p class="MsoNormal" style="text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b><u>Confirmed vendors include:<o:p></o:p></u></b></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><br>
<b>?uest Loves Food</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">?uestlove’s Signature “The ? Drumstick” will debut in the VIP Food Bazaar at POPPED! Music Festival! Proceeds will benefit The Food Trust. ?uestlove’s Signature Buttermilk Fried Chicken Drum Sticks from local Lancaster
County farms with Homemade Creole Seasoning, from <b>Executive Chefs Clara Park</b> and
<b>Elita Bradley</b>.<b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Capogiro Gelato Artisans</b><span style="font-size:10.0pt"><br>
Capogiro is a family-owned and operated gelateria that serves up authentic Italian artisan gelato.<br>
<a href="http://www.capogirogelato.com/">http://www.capogirogelato.com</a> <b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Sweet Box</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Sweetbox is the Philly Vendy Award Best Dessert Winner! We are a gourmet mobile cupcake truck specializes in premium ingredient cupcakes.<br>
<a href="https://www.facebook.com/pages/Philadelphia/Sweetbox-Truck/166704990012346">https://www.facebook.com/pages/Philadelphia/Sweetbox-Truck/166704990012346</a>
<br>
<b><br>
</b></span><b>Jimmie’s Cupcakes</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Jimmies Cupcake Co is a gourmet mobile bakery specializing in yummy hand baked treats made with high quality, fresh ingredients and, of course, sprinkled with Jimmies.<b><br>
</b><a href="http://www.jimmiescupcakeco.com">www.jimmiescupcakeco.com</a><b> </b>
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>KT Cake House</b><b><span style="font-size:10.0pt">
<br>
</span></b><span style="font-size:10.0pt">KTCakeHouse is a Chester County bakery that offers fresh baked goods made with local farm fresh eggs, milk and produce sold from our licensed mobile food truck.<b><br>
</b><a href="http://www.facebook.com/pages/KTCakeHouse/151261908247878">http://www.facebook.com/pages/KTCakeHouse/151261908247878</a><b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Farm Fresh Lunch Truck</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Farm Fresh Lunch Truck is a new farm to table mobile food kitchen based out of New Hope, PA.<b><br>
</b><a href="http://www.facebook.com/pages/Farm-Fresh-Lunch-Truck/120941867995301">http://www.facebook.com/pages/Farm-Fresh-Lunch-Truck/120941867995301</a><b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Nomad Pizza</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Nomad Pizza is a delicious mobile brick oven pizza truck that makes every effort to be environmentally conscientious.<b><br>
</b><a href="http://www.nomadpizzaco.com/">http://www.nomadpizzaco.com/</a><b><br>
<br>
</b></span><b>Made in the Shade</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Made in the Shade serves lemonade sweetened with agave and twisted with lime.<b><br>
</b><a href="https://www.facebook.com/pages/Made-in-the-Shade-Lemonade/151990204870491?sk=info">https://www.facebook.com/pages/Made-in-the-Shade-Lemonade/151990204870491?sk=info</a><b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Cookie Confidential</b><b><span style="font-size:10.0pt"> <br>
</span></b><span style="font-size:10.0pt">Cookie Confidential is Philadelphia's only locally sourced/organic ingredient cookie and cupcake company.<b><br>
</b><a href="http://cookieconfidential.com/">http://cookieconfidential.com</a><br>
<b><br>
</b></span><b>Cantina Dos Segundos</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Cantina Dos Segundos is a festive Mexican eatery based in Northern Liberties.<b><br>
</b>http://cantinadossegundos.com/<b><br>
<br>
</b></span><b>Scott's Dogs</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Scott’s Dogs is a new cart featuring honest-to-goodness handmade hot dogs from chef Scott Schroeder of the South Philly Taproom.<b><br>
<br>
</b></span><b>The Royal Tavern</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Royal Tavern, located on Passayunk Avenue, is known for having the best burgers and sandwiches in Philadelphia.<b>
<br>
</b><a href="http://www.royaltavern.com/">http://www.royaltavern.com/</a><b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="text-autospace:none"><b>F’real Milkshakes</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Grab your favorite f'real and, with the touch of a single button on our big blue blender, you’ll enjoy freshly blended goodness! F’real offers real ice cream milkshakes, real fruit smoothies and gourmet frozen cappuccinos.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b><u><span style="font-size:10.0pt">facebook.com/frealfoods</span></u></b><b><span style="font-size:10.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Gigi and Big R</b><b><span style="font-size:10.0pt">
<br>
</span></b><span style="font-size:10.0pt">Gigi & Big R Caribbean/American soulfood is a combined passion of the Caribbean island spices and American southern cuisine that overwhelmed owners E.rene and T.bacon with a desire to share the flavors of love they
received from mom and Grandmom's soulful cooking.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:.25in;text-autospace:none"><b>Hardena</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Hardena offers a variety of authentic and rich Indonesian dishes such as the Beef Rendang, Grilled Chicken/Lamb Satay, and vegetarian/vegan options.<br>
<i><a href="http://facebook.com/Hardena.WaroengSurabaya"><span style="color:#1037A5;font-style:normal">Facebook.com/Hardena.WaroengSurabaya</span></a>
</i><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b>Violette’s Crepes</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Violette’s Crepes serves fresh Lemon & Sugar, seasonal Fruit Jam and classic Nutella crepes!<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-autospace:none"><b>Cucina Zapata</b><b><span style="font-size:10.0pt"><br>
</span></b><span style="font-size:10.0pt">Cucina Zapata brings a blend of Asian favorites with a Mexican twist. Offerings include things from chicken curry to tilapia tacos and many vegetarian options on a truck!<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-align:justify;text-autospace:none">
<b><i>POPPED! Music Festival</i></b> <b>2011</b> is a 2-day outdoor destination festival that will showcase intriguing and diverse artists on three stages of live music as well as DJ’s, and stand-up comedy. Scheduled to invade Philadelphia's <b>FDR Park</b> on <b>Friday,
September 23</b> and <b>Saturday, September 24</b>, the festival will feature headliners
<b>The Shins,</b> <b>Girl Talk</b> and <b>Pretty Lights</b>. <span style="font-size:12.0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b>Ticket info:<br>
</b><i>Single Day tickets - $59.50 each day<br>
Single Day VIP tickets - $110 each day<br>
2-day Passes - $110 for a 2-day pass<br>
VIP 2-day Passes - $200 for a 2-day pass<br>
<br>
Available through PoppedPhiladelphia.com, Ticketmaster.com, charge by phone at 800-745-3000 or the Electric Factory Box Office located at 421 N. 7<sup>th</sup> Street (no service fees for cash purchases!).<o:p></o:p></i></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><span style="font-size:10.0pt"> CONFIRMED LINE-UP IS AS FOLLOWS:</span></b><span style="font-size:10.0pt"><br>
<b>Friday: Gates @ 2 pm</b><br>
<b>Saturday: Gates @ 11 am</b><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><u><span style="font-size:10.0pt">FRIDAY</span></u></b><b><u><span style="font-size:10.0pt;font-family:"MS Mincho"">
</span></u></b><b><span style="font-size:10.0pt"><br>
THE SHINS • CAGE THE ELEPHANT • </span></b><b><span style="font-size:10.0pt;font-family:"MS Mincho""><br>
</span></b><b><span style="font-size:10.0pt">PANDA BEAR • ELBOW • </span></b><b><span style="font-size:10.0pt;font-family:"MS Mincho"">
<br>
</span></b><b><span style="font-size:10.0pt">THE HOLD STEADY •THE PAINS OF BEING PURE AT HEART •</span></b><b><span style="font-size:10.0pt;font-family:"MS Mincho"">
<br>
</span></b><b><span style="font-size:10.0pt">DALE EARNHARDT JR. JR. • COMPANY OF THIEVES •
<br>
YUCK • MINIATURE TIGERS • JOY FORMIDABLE • DEAD CONFEDERATE •<br>
& MORE!</span></b><b><span style="font-size:10.0pt;font-family:"MS Mincho"">
</span></b><b><span style="font-size:10.0pt"><br>
<br>
</span></b><b><span style="font-size:10.0pt;font-family:"MS Mincho"">
</span></b><b><u><span style="font-size:10.0pt">SATURDAY</span></u></b><b><span style="font-size:10.0pt;font-family:"MS Mincho"">
</span></b><b><span style="font-size:10.0pt"><br>
PRETTY LIGHTS • GIRL TALK • FOSTER THE PEOPLE • <br>
RAKIM • CULTS • KREAYSHAWN • <br>
BLACK THOUGHT & J. PERIOD MIXTAPE • TITUS ANDRONICUS • DJ ?UESTLOVE • <br>
THE VACCINES • TENNIS • THE BUDOS BAND • PATTY CRASH • <br>
CHARLES BRADLEY • MATES OF STATE • ZEE AVI • BLACK LANDLORD • ANAMANAGUCHI<br>
& MORE!</span></b><span style="font-size:10.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b><u> Produced by Electric Factory in conjunction with Alexis Rosenzweig of POPPED! Festival, Inc.</u></b><b><u><span style="font-size:12.0pt"><o:p></o:p></span></u></b></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b>For more information on the festival, please visit </b><a href="http://www.poppedphiladelphia.com"><b>www.poppedphiladelphia.com</b></a><b>
</b><o:p></o:p></p>
<p class="MsoNormal" align="center" style="margin-bottom:14.0pt;text-align:center;text-autospace:none">
<b>For photos, bios, or press inquiries please contact: </b><br>
Jennie Boddy // <a href="mailto:jennie@pressherepublicity.com"><span style="color:#0000F5">jennie@pressherepublicity.com</span></a> <span style="font-family:"MS Mincho"">
</span><br>
& <span style="font-family:"MS Mincho"">
</span><br>
Rachel Gomez // <a href="mailto:rachel@pressherepublicity.com"><span style="color:#0000F5">rachel@pressherepublicity.com</span></a><br>
212.246.2640<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:14.0pt;text-align:justify;text-autospace:none">
<b>About FDR Park: </b>FDR Park is a green oasis in South Philadelphia. With its beautiful natural resources including fields and lakes, and easy accessibility, FDR Park is the ideal location for the POPPED! Music Festival. From walking trails to golfing, to
a world famous skate park that has been featured on many video games, and now a music festival. FDR Park has it all! FDR Park is located directly across the street from the Sports Complex (Citizens Bank Park, Lincoln Financial Field, Wells Fargo Center).<b><o:p></o:p></b></p>
<p class="MsoNormal" style="text-align:justify"><b>About POPPED! Food Bazaar:</b> POPPED! Food Bazaar, curated by Corey Fair Chef and Blogger of The Modern Farm Table Alexis Rosenzweig of POPPED! Festival, Inc., Philly Homegrown, The Food Trust, and Drew Lazor
of Meal Ticket, is a community food celebration highlighting an eclectic range of Philadelphia’s best food destinations. Featuring everything from gelato, tacos, to brick oven pizza from a truck! The POPPED! Food Bazaar showcases the tastiest food from Philadelphia’s
restaurants, gourmet food trucks, and markets. POPPED! Music Festival is committed to creating a sustainable festival environment, with participating vendors embracing local, fresh, and healthy food choices. Vegetarian and vegan options will not be overlooked,
with delicious treats ranging from vegan cupcakes to crepes. In an effort to keep FDR Park looking beautiful and to set an example for future events in the City of Philadelphia, all vendors will serve their dishes in biodegradable containers.
<o:p></o:p></p>
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